Methods and apparatus to share online media impressions data

• US 10,536,543 B2
• Filed: 05/08/2018
• Issued: 01/14/2020
• Est. Priority Date: 06/11/2012
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Seth, Amitabh, Shivampet, Brahmanand Reddy
• Primary Examiner(s): Osman, Ramy M
• Application Number:
  US15/974,472
• Publication Number:
  US 20180255151A1
• Time in Patent Office: 616 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/563 Data redirection of data network streams

Abstract

Methods and apparatus to share online media impression data are disclosed. An example apparatus includes a communications interface; and a processor to generate instructions to be included in a web site and to cause the communications interface to provide the instructions to a web server associated with the web site, the instructions to cause a client, upon execution of the instructions, to initiate a process including sending a first request to an audience measurement entity; and sending a second request to cause a database proprietor to send to the audience measurement entity a cookie mapping of an audience measurement entity cookie to a database proprietor cookie corresponding to the client.

Claims

1. An apparatus, comprising:

a communications interface; and

a processor to generate instructions to be included in a web site and to cause the communications interface to provide the instructions to a web server associated with the web site, the instructions to cause a client device, upon execution of the instructions, to initiate a process comprising;

sending a first request to an audience measurement entity;

receiving a re-direct message from the audience measurement entity, the re-direct message including an identifier of an audience measurement entity cookie; and

sending a second request to cause a database proprietor to send to the audience measurement entity a cookie mapping of the audience measurement entity cookie to a database proprietor cookie corresponding to the client device, the audience measurement entity cookie set in the client device by a first server corresponding to the audience measurement entity, the database proprietor cookie set in the client device by a second server corresponding to the database proprietor.

2. An apparatus as defined in claim 1, wherein the communications interface is to receive information associated with the web site, the processor to generate the instructions based on the information.

3. An apparatus as defined in claim 1, wherein the communication interface is to send the audience measurement entity cookie in the first request.

4. An apparatus as defined in claim 1, wherein the second request is further to cause the database proprietor to send to the audience measurement entity a demographic characteristic associated with the client device.

5. An apparatus as defined in claim 1, wherein the instructions are further to cause the client device to:

send a third request to the audience measurement entity; and

send a fourth request to a second database proprietor to cause the second database proprietor to send to the audience measurement entity a second cookie mapping of the audience measurement entity cookie to a second database proprietor cookie, the second database proprietor cookie corresponding to the second database proprietor.

6. An apparatus as defined in claim 1, wherein the second request is to cause the database proprietor to send the cookie mapping to the audience measurement entity asynchronously.

7. A method, comprising:

providing, via a communication interface, instructions to be included in a web site, the instructions to cause a client device, upon execution of the instructions, to initiate a process comprising;

sending a first request to an audience measurement entity;

receiving a re-direct message from the audience measurement entity, the re-direct message including an identifier of an audience measurement entity cookie; and

sending a second request to cause a database proprietor to send to the audience measurement entity a cookie mapping of the audience measurement entity cookie to a database proprietor cookie corresponding to the client device, the audience measurement entity cookie set in the client device by a first server corresponding to the audience measurement entity, the database proprietor cookie set in the client device by a second server corresponding to the database proprietor.

8. A method as defined in claim 7, further including receiving information associated with the web site and generating the instructions based on the information.

9. A method as defined in claim 7, wherein the instructions are further to cause the client device to send the audience measurement entity cookie in the first request.

10. A method as defined in claim 7, wherein the second request is further to cause the database proprietor to send to the audience measurement entity a demographic characteristic associated with the client device.

11. A method as defined in claim 7, wherein the instructions to cause the client device to:

send a third request to the audience measurement entity; and

send a fourth request to a second database proprietor to cause the second database proprietor to send to the audience measurement entity a second cookie mapping of the audience measurement entity cookie to a second database proprietor cookie, the second database proprietor cookie corresponding to the second database proprietor.

12. A method as defined in claim 7, wherein the second request is to cause the database proprietor to send the cookie mapping to the audience measurement entity asynchronously.

13. A non-transitory computer readable storage medium comprising computer readable instructions which, when executed, cause a client device to at least:

send a first request to an audience measurement entity;

receive a re-direct message from the audience measurement entity, the re-direct message including an identifier of an audience measurement entity cookie; and

send a second request to cause a database proprietor to send to the audience measurement entity a cookie mapping of the audience measurement entity cookie to a database proprietor cookie corresponding to the client device, the audience measurement entity cookie set in the client device by a first server corresponding to the audience measurement entity, the database proprietor cookie set in the client device by a second server corresponding to the database proprietor.

14. A storage medium as defined in claim 13, wherein the instructions are embedded in a website accessed via the client device.

15. A storage medium as defined in claim 13, wherein the instructions are further to cause the client device to send the audience measurement entity cookie in the first request.

16. A storage medium as defined in claim 13, wherein the second request is further to cause the database proprietor to send to the audience measurement entity a demographic characteristic associated with the client device.

17. A storage medium as defined in claim 13, wherein the instructions are further to cause the client device to:

send a third request to the audience measurement entity; and

send a fourth request to a second database proprietor to cause the second database proprietor to send to the audience measurement entity a second cookie mapping of the audience measurement entity cookie to a second database proprietor cookie, the second database proprietor cookie corresponding to the second database proprietor.

18. A storage medium as defined in claim 13, wherein the second request is to cause the database proprietor to send the cookie mapping to the audience measurement entity asynchronously.