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Methods and apparatus to share online media impressions data

  • US 10,536,543 B2
  • Filed: 05/08/2018
  • Issued: 01/14/2020
  • Est. Priority Date: 06/11/2012
  • Status: Active Grant
First Claim
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1. An apparatus, comprising:

  • a communications interface; and

    a processor to generate instructions to be included in a web site and to cause the communications interface to provide the instructions to a web server associated with the web site, the instructions to cause a client device, upon execution of the instructions, to initiate a process comprising;

    sending a first request to an audience measurement entity;

    receiving a re-direct message from the audience measurement entity, the re-direct message including an identifier of an audience measurement entity cookie; and

    sending a second request to cause a database proprietor to send to the audience measurement entity a cookie mapping of the audience measurement entity cookie to a database proprietor cookie corresponding to the client device, the audience measurement entity cookie set in the client device by a first server corresponding to the audience measurement entity, the database proprietor cookie set in the client device by a second server corresponding to the database proprietor.

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