Testing and rating individual ranking variables used in search engine algorithms

• US 10,540,263 B1
• Filed: 06/06/2017
• Issued: 01/21/2020
• Est. Priority Date: 06/06/2017
• Status: Active Grant

• Current Assignee: Dorianne Marie Friend, Kyle Roof
• Original Assignee: Dorianne Marie Friend, Kyle Roof
• Inventors: Friend, Dorianne Marie, Roof, Kyle
• Primary Examiner(s): Hershley, Mark E
• Application Number:
  US15/615,505
• Time in Patent Office: 959 Days
• Field of Search: 707728
• CPC Class Codes: G06F 11/3664 Environments for testing or debugging software
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods for testing and rating ranking variables used in search engine algorithms are disclosed. The methods for testing and rating ranking variables used in search engine algorithms create an isolated and contamination-free testing environment in which to test each of one or more individual ranking variables.

Claims

1. A process for testing a single ranking variable in connection with a search engine algorithm, said process comprising:

choosing a single ranking variable to test a plurality of test environment resources comprising (i) a first test environment resource with a first title, (ii) a second test environment resource with a second title, and (iii) a third test environment resource with a third title, wherein each of the first test environment resource, the second test environment resource, and the third test environment resource comprises at least one of a plurality of web pages, a plurality of units, a plurality of listings, and a plurality of areas, wherein the single ranking variable is chosen to test the plurality of test environment resources in an isolated testing environment;

creating a fake and unique keyword to test for uniqueness in a resource used in search optimization, wherein the resource comprises one of a database used in search optimization, an index used in search optimization, and a search engine used in search optimization, wherein the fake and unique keyword is a keyword that does not exist in a typical resource used in search engine optimization;

testing the fake and unique keyword for existence in the resource, wherein the fake and unique keyword is unknown with respect to the resource when the fake and unique keyword does not exist in the resource;

creating fake content comprising paragraphs of fake textual textual content, wherein the fake textual content comprises at least one of nonsensical words and glyphs from random alphabets;

creating fake media comprising at least one of blank images and blank videos;

setting up the first test environment resource with a first title, the second test environment resource with a second title, and the third test environment resource with a third title, wherein each of the first test environment resource, the second test environment resource, and the third test environment resource are set up with identical placement of the fake and unique keyword;

setting up the isolated testing environment with the plurality of test environment resources to ensure a clean isolated testing environment that includes the fake and unique keyword to free the isolated testing environment from contamination of an improper keyword which exists within the plurality of test environment resources, wherein the isolated testing environment comprises a plurality of test pages and control pages on which to test the single ranking variable;

activating a test in the isolated testing environment by performing an action that triggers an adjustment of the plurality of test pages and control pages to activate the single ranking variable, wherein test results of the single ranking variable are based on a response of the isolated testing environment to the action that triggers the adjustment of the plurality of test pages and control pages;

determining impact of the single ranking variable based on the test results, said test results comprising only one of a first test result in which page rank of the plurality of test pages and control pages increased and the plurality of test pages and control pages are output at higher positions with respect to the plurality of test environment resources than before activating the test, a second test result in which the page rank of the plurality of test pages and control pages decreased and the plurality of test pages and control pages are output at a lower position with respect to the plurality of test environment resources than before the activating the test, and a third test result in which the page rank maintained a same rank and the plurality of test pages and control pages are output at a same position with respect to the plurality of test environment resources as before activation of the test;

visually outputting the test results of the test for a user to view; and

scoring, rating, and publishing results of the test.

2. The process of claim 1, wherein each page in the plurality of test pages and control pages includes a set of page content and a page title.

3. The process of claim 2, wherein the set of page content includes the fake and unique keyword, the fake content, and the fake media.

4. The process of claim 2, wherein the set of page content is identical for all pages in the plurality of test pages and control pages.

5. The process of claim 4, wherein the page title is different for each page in the plurality of test pages and control pages.

6. A process for testing and rating search engine algorithm ranking variables, said process comprising:

choosing a single ranking variable to test a plurality of test environment resources comprising (i) a first test environment resource with a first title, (ii) a second test environment resource with a second title, and (iii) a third test environment resource with a third title, wherein each of the first test environment resource, the second test environment resource, and the third test environment resource comprises at least one of a plurality of web pages, a plurality of units, a plurality of listings, and a plurality of areas, wherein the single ranking variable is chosen to test the plurality of test environment resources in an isolated testing environment;

creating a hypothesis of how the single ranking variable impacts one of a site, a unit, a listing, and a resource when tested according to a particular search engine algorithm;

creating a fake keyword to test for uniqueness in a resource used in search optimization, wherein the resource comprises one of a database used in search optimization, an index used in search optimization, and a search engine used in search optimization, wherein the fake keyword is a keyword that does not exist in a typical resource used in search optimization;

testing the fake keyword for existence in the resource, wherein the fake keyword is unique with respect to the resource when the fake keyword does not exist in the resource;

creating fake content comprising paragraphs of fake textual textual content, wherein the fake textual content comprises at least one of nonsensical words and glyphs from random alphabets;

creating fake media comprising at least one of blank images and blank videos;

setting up the first test environment resource with a first title, the second test environment resource with a second title, and the third test environment resource with a third title, wherein each of the first test environment resource, the second test environment resource, and the third test environment resource are set up with identical placement of the fake keyword, identical fake content, identical fake media, and distinct titles for the first title, the second title, and the third title;

setting up the isolated testing environment with the plurality of test environment resources to ensure a clean isolated testing environment that includes the fake keyword to free the isolated testing environment from contamination of an improper keyword which exists within the plurality of test environment resources, wherein the isolated testing environment comprises a plurality of test pages and control pages on which to test the single ranking variable;

delivering a control and test page in the isolated testing environment, wherein after appearing in the isolated testing environment the single ranking variable can be activated on the control and test page to activate a test in the isolated testing environment;

performing an action that triggers an adjustment of the control and test page to activate the single ranking variable, wherein the single ranking variable is tested in relation to the isolated testing environment response to the action that triggers the adjustment of the control and test page;

determining test results in view of the hypothesis of the single ranking variable impact, said test results comprising only one of a first test result in which a page rank of the control and test page increased and the control and test page is output at a higher position with respect to the plurality of test environment resources than before the test, a second test result in which the page rank of the control and test page decreased and the control and test page is output at a lower position with respect to the plurality of test environment resources than before the test, and a third test result in which the page rank maintained a same rank and the control and test page is output at a same position with respect to the plurality of test environment resources as before the test;

visually outputting the test results of the test for a user to view;

scoring, rating, and publishing the test results of the single ranking variable contemporaneously with visually outputting the test results of testing the single ranking variable;

determining whether to move the single ranking variable into another isolated testing environment to determine ranking weight of the single ranking variable in comparison to a plurality of other single ranking variables, wherein the single ranking variable is moved into another isolated testing environment when one of (i) the published test results are better than expected in view of the hypothesis of the single ranking variable impact and (ii) the published test results are worse than expected in view of the hypothesis of the single ranking variable impact;

testing a next single ranking variable in a second isolated testing environment when the published test results for the single ranking variable are one of better than expected and worse than expected, wherein testing the next single ranking variable comprises performing a second action that triggers a second adjustment in the second isolated testing environment;

visually outputting the next single ranking variable test results for the user to view;

scoring, ranking, and weighting the next single ranking variable test results contemporaneously with visually outputting the next single ranking variable test results;

determining whether to test other single ranking variables; and

repeating the testing of other single ranking variables when results of testing are inconsistent with hypothesized results of testing the other single ranking variables.

7. The process for testing and rating search engine algorithm ranking variables of claim 6, wherein the user views the test results to compare with the hypothesis.

8. The process for testing and rating search engine algorithm ranking variables of claim 6, wherein the single ranking variable is tested in the isolated testing environment in connection with a search engine algorithm.

9. The process for testing and rating search engine algorithm ranking variables of claim 6, wherein the isolated testing environment includes a plurality of pages that are free from contamination.

10. The process for testing and rating search engine algorithm ranking variables of claim 6, wherein the single ranking variable is a first single ranking variable and the next single ranking variable is a second different single ranking variable, wherein the process further comprises testing a third single ranking variable that is different from the first single ranking variable and the second singled ranking variable.