Audience-based optimization of communication media
First Claim
1. A computer-implemented method for improving comprehension, persuasion, or clarity of written communications, the method comprising:
- acquiring, by a communication optimization platform, multiple input samples corresponding to a source audience from at least one source;
for each input sample of the multiple input samples,identifying, by the communication optimization platform, a linguistic feature by performing one or more Natural Language Processing techniques;
generating, by the communication optimization platform, a fingerprint indicative of the corresponding linguistic feature;
producing, by the communication optimization platform, a linguistic model based on the multiple fingerprints of the multiple input samples;
producing, by the communication optimization platform, a psychographic model based on the multiple linguistic features of the multiple input samples;
generating, by the communication optimization platform, affinity language based on the linguistic model and the psychographic model;
incorporating, by the communication optimization platform, the affinity language into a written communication; and
publishing, by the communication optimization platform, the written communication on a media channel, thereby causing the written communication to be displayed to a target audience.
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Abstract
Introduced here are communication optimization platforms configured to improve comprehension, persuasion, or clarity of communications. Initially, a communication optimization platform can acquire input sample(s) that are associated with a source audience. The communication optimization platform can then create a linguistic profile for the source audience by examining the content of the input sample(s). Additionally or alternatively, the communication optimization platform may produce a psychographic profile that specifies various characteristics of the source audience, such as personality, opinions, attitudes, interests, etc. The communication optimization platform can then generate, based on the linguistic profile and/or the psychographic profile, affinity language for communicating with a target audience. By incorporating the affinity language into communications, the communication optimization platform can increase appeal to the target audience.
30 Citations
15 Claims
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1. A computer-implemented method for improving comprehension, persuasion, or clarity of written communications, the method comprising:
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acquiring, by a communication optimization platform, multiple input samples corresponding to a source audience from at least one source; for each input sample of the multiple input samples, identifying, by the communication optimization platform, a linguistic feature by performing one or more Natural Language Processing techniques; generating, by the communication optimization platform, a fingerprint indicative of the corresponding linguistic feature; producing, by the communication optimization platform, a linguistic model based on the multiple fingerprints of the multiple input samples; producing, by the communication optimization platform, a psychographic model based on the multiple linguistic features of the multiple input samples; generating, by the communication optimization platform, affinity language based on the linguistic model and the psychographic model; incorporating, by the communication optimization platform, the affinity language into a written communication; and publishing, by the communication optimization platform, the written communication on a media channel, thereby causing the written communication to be displayed to a target audience. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transitory computer-readable medium with instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:
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acquiring a first set of input samples corresponding to a source audience; examining the first set of input samples to identify a first linguistic feature by performing a natural language processing (NLP) operation; generating a fingerprint indicative of the first linguistic feature of the first set of input samples; producing a linguistic model for the source audience based on the fingerprint, and a psychographic model for the source audience based on the first linguistic feature; generating affinity language based on the linguistic model and the psychographic model; incorporating at least some of the affinity language into a communication to be presented to a target audience that shares a characteristic in common with the source audience; determining that a presence of the affinity language in the communication is likely to increase a likelihood of eliciting a particular response from the target audience upon presentation of the communication; and causing presentation of the communication to the target audience. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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Specification