Data storage system for an electronic gaming device

• US 10,540,842 B2
• Filed: 02/14/2005
• Issued: 01/21/2020
• Est. Priority Date: 01/11/2005
• Status: Active Grant

• Current Assignee: AIM Management, Inc.
• Original Assignee: AIM Management, Inc.
• Inventors: Okuniewicz, Douglas M.
• Primary Examiner(s): Lewis, David L
• Assistant Examiner(s): Thomas, Eric M
• Application Number:
  US11/057,801
• Publication Number:
  US 20060154730A1
• Time in Patent Office: 5,454 Days
• Field of Search: 463 16, 463 20, 463 25, 463 29, 463 39- 43
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3218 wherein at least part of the system is portable

Abstract

A data storage system for an electronic gaming device has been developed. The system includes a portable electronic memory device and player data that is stored on the memory device. The player data is generated by an electronic gaming device upon engagement of the game by the player.

Claims

1. A data storage device for a player of a gambling game, comprising:

a player provided, player actuable portable electronic memory device operative to track and save data representative of the player'"'"'s gambling and non-gambling activity in a casino property and data representative of player activity off the casino property;

device programming that analyzes the player data that are stored on the memory device, where the player data are generated upon engagement by the player of an electronic gaming device and at least one of the devices of the group consisting of;

a point of sale device, an Internet capable device, a telephonic device, and a wireless device;

at least one of an electronic gaming device visual display, an electronic gaming device ticket dispensing device and an electronic gaming device audio output device operative to generate at least one of an electronic gaming device visual display output, a ticket output and an electronic gaming device audio output in response to the analysis of data associated with the player'"'"'s activity in a casino property in combination with the player'"'"'s data associated with activity off the casino property where the electronic gaming device output comprises at least one of a gambling game outcome, a video game, a TV episode, a commercial motion picture movie, a drawing outcome, a drawing entry and a bonus game; and

an interface between the portable electronic memory device and the electronic gaming device that does not permit a player portable electronic memory device communication to alter wager outcome logic used by the electronic gaming device to generate a wager outcome.

2. The device of claim 1, where the player data comprises Internet activity.

3. The device of claim 1, where the player data comprises player tracking data.

4. The device of claim 3, where the player tracking data comprises the amount wagered by the player.

5. The device of claim 3, where the player data comprises a biometric measure of the player.

6. The device of claim 3, where the player tracking data comprises the number of visits of the player.

7. The device of claim 3, where the player tracking data comprises the time of day of play by the player.

8. The device of claim 3, where the player tracking data comprises responsiveness of the player to promotions.

9. The device of claim 3, where the player tracking data comprises group classification of the player.

10. The device of claim 1, where the player data comprises retail purchase data.

11. The device of claim 1, where the drawing outcome comprises a lottery outcome.

12. The device of claim 1, where the drawing entry comprises a lottery ticket.

13. The device of claim 1, where the drawing entry comprises a scratch ticket.

14. The device of claim 1, where the drawing entry comprises a casino drawing.

15. The device of claim 1, where the gambling game outcome comprises an outcome presentation tailored to the player in response to the player data.

16. The device of claim 1, where the gambling game outcome comprises a custom wallpaper.

17. The device of claim 1, where the gambling game outcome is skill-based.

18. The device of claim 1, where the output is delivered via the Internet.

19. The device of claim 1, where the output is delivered via a network.

20. The device of claim 1, where the gambling game outcome is on a ticket.

21. The device of claim 1, where the player data is generated by a website.

22. The device of claim 1, where the player data is generated by a player tracking system.

23. A data storage device for a player of a gambling game, comprising:

a player provided, player actuable and player portable electronic memory device;

means for identifying the player of a gambling game with a fingerprint reader;

means for comparing the player'"'"'s fingerprint to a system file to prevent access by unauthorized parties;

means for storing player data on the memory device, where the player data is generated upon engagement by the player of an electronic gaming device in combination with data generated, at any time and place, upon engagement by the player of at least one of the devices of the group consisting of;

a point of sale device, an Internet capable device, a telephonic device, and a wireless device;

electronic gaming device engagement means that do not permit the player portable electronic memory device communications to alter a wager outcome generated by the electronic gaming device; and

means for entering the player into a drawing where a drawing entry is generated in response to an analysis of the combined player data.

24. A data storage device for a player of a gambling game, comprising:

a portable processor within a cellular telephone possessed by the player that, through an interface that does not permit a portable processor communication with the gambling game to alter wager outcome programming used by the gambling game, tracks data representative of a player'"'"'s gambling game activity in a casino and tracks data representative of a player'"'"'s activity away from a casino, where the player'"'"'s data is generated by the gambling game in the casino in combination with at least one additional electronic device away from the casino;

a player provided, player portable electronic memory device that stores the data from the processor;

a player accessible server operative to allow the player access to at least one of a gambling game, a video game, a TV episode, a commercial motion picture movie, a gambling game outcome, a drawing entry, a drawing outcome, a ring tone, an access code and a bonus game in response to a player tracking system; and

the player tracking system, in communication with the portable electronic memory device, operative to conduct a business analysis of the player based on the data where the player tracking system is further operative to allow the player access to the at least one of a gambling game, a video game, a TV episode, a commercial motion picture movie, a gambling game outcome, a drawing entry, a drawing outcome, a ring tone, an access code and a bonus game to the player in response to the analysis.

25. The data storage device of claim 24, where the portable processor tracks player interne activity.

26. The data storage device of claim 24, where the processor tracks player point of sale activity.

27. The data storage device of claim 24, where that data storage device communicates data with the gambling game.

28. The data storage device of claim 24, where that data storage device communicates data with connected devices of the gambling game.

29. The data storage device of claim 28, where the data communication is through a USB connection.

30. The data storage device of claim 28, where the data communication is wireless.

31. The data storage device of claim 28, where the connection is telephonic.

32. The data storage device of claim 24, further comprising:

a visual output device.

33. The data storage device of claim 24, where the cellular telephone comprises an audio output device.

34. The data storage device of claim 24, where the cellular telephone comprises a flash memory device.

35. A method for tracking and analyzing activity of a player of a casino gambling device located in a casino by a player tracking system in information communication connection with the casino gambling device via an interface that does not allow the player tracking system to affect game logic circuitry of the casino gambling device, comprising:

receiving information that identifies the player to the player tracking system;

electronically tracking and storing information about casino gambling device activity of the player via the information communication connection between the player tracking system and the casino gambling device;

electronically receiving and storing information about activity of the player that occurs away from the casino originating from a portable, personal, communication device possessed by the player;

analyzing the stored gambling device activity information in combination with the stored information about the player'"'"'s activity away from the casino; and

the player tracking system electronically communicating with the player through at least one of an output device of the casino gambling device located in the casino and the portable, personal, communication device possessed by the player in response to an analysis of the stored information.

36. The method of claim 35, where the identifying information for the player is a fingerprint originating from a fingerprint reader of the portable, personal, communication device possessed by the player.