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Method and apparatus for content adaptation based on audience monitoring

  • US 10,542,315 B2
  • Filed: 11/11/2015
  • Issued: 01/21/2020
  • Est. Priority Date: 11/11/2015
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • transmitting, by a system including a processor, a first content at a first bandwidth to a first media processor and a second content at a second bandwidth to a second media processor, wherein a first total bandwidth comprises the first bandwidth and the second bandwidth;

    determining, by the system, a content context of a first segment of the first content being presented at a first display to an audience;

    determining, by the system, an expected audience reaction according to the content context of the first segment, wherein the expected audience reaction comprises an expected volume and an expected audio reaction context;

    obtaining, by the system, sensor data captured from a sensor device in proximity to the audience, the sensor data indicative of a sensed audience reaction to the first segment of the first content, wherein the sensed audience reaction comprises a sensed volume and a sensed audio reaction context;

    comparing, by the system, the sensed volume and the sensed audio reaction context with the expected volume and the expected audio reaction context to determine a level of interest in the first segment;

    determining, by the system, that the level of interest is above a threshold;

    identifying, by the system, a first genre of the first segment of the first content;

    determining, by the system, a target advertisement according to the level of interest and the first genre of the first segment, wherein the target advertisement is associated with the first genre; and

    adjusting, by the system, a second segment of the first content according to a determination that the level of interest is above the threshold to generate an adjusted second segment displayable at the first display, and wherein the adjusting of the second segment of the first content comprises increasing a resolution of the second segment being presented by the first media processor at the first display in conjunction with a replacement of the second content being presented by the second media processor at a second display with third content at another resolution that is decreased relative to an original resolution of the second content,wherein a third genre of the third content is different from a second genre of the second content,wherein the adjusting of the second segment of the first content comprises presenting the target advertisement,wherein the increasing of the resolution of the second segment of the first content results in an adjusted first bandwidth,wherein decreasing of the other resolution of the second content results in an adjusted second bandwidth,wherein a second total bandwidth comprises the first adjusted bandwidth and the second adjusted bandwidth,wherein the increasing of the resolution of the second segment of the first content resulting in the adjusted first bandwidth is offset by the decreasing of the other resolution of the second content resulting in the adjusted second bandwidth to maintain the first total bandwidth and the second total bandwidth equal.

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