Method and apparatus for content adaptation based on audience monitoring
First Claim
1. A method, comprising:
- transmitting, by a system including a processor, a first content at a first bandwidth to a first media processor and a second content at a second bandwidth to a second media processor, wherein a first total bandwidth comprises the first bandwidth and the second bandwidth;
determining, by the system, a content context of a first segment of the first content being presented at a first display to an audience;
determining, by the system, an expected audience reaction according to the content context of the first segment, wherein the expected audience reaction comprises an expected volume and an expected audio reaction context;
obtaining, by the system, sensor data captured from a sensor device in proximity to the audience, the sensor data indicative of a sensed audience reaction to the first segment of the first content, wherein the sensed audience reaction comprises a sensed volume and a sensed audio reaction context;
comparing, by the system, the sensed volume and the sensed audio reaction context with the expected volume and the expected audio reaction context to determine a level of interest in the first segment;
determining, by the system, that the level of interest is above a threshold;
identifying, by the system, a first genre of the first segment of the first content;
determining, by the system, a target advertisement according to the level of interest and the first genre of the first segment, wherein the target advertisement is associated with the first genre; and
adjusting, by the system, a second segment of the first content according to a determination that the level of interest is above the threshold to generate an adjusted second segment displayable at the first display, and wherein the adjusting of the second segment of the first content comprises increasing a resolution of the second segment being presented by the first media processor at the first display in conjunction with a replacement of the second content being presented by the second media processor at a second display with third content at another resolution that is decreased relative to an original resolution of the second content,wherein a third genre of the third content is different from a second genre of the second content,wherein the adjusting of the second segment of the first content comprises presenting the target advertisement,wherein the increasing of the resolution of the second segment of the first content results in an adjusted first bandwidth,wherein decreasing of the other resolution of the second content results in an adjusted second bandwidth,wherein a second total bandwidth comprises the first adjusted bandwidth and the second adjusted bandwidth,wherein the increasing of the resolution of the second segment of the first content resulting in the adjusted first bandwidth is offset by the decreasing of the other resolution of the second content resulting in the adjusted second bandwidth to maintain the first total bandwidth and the second total bandwidth equal.
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Abstract
Aspects of the subject disclosure include, for example, embodiments that include determining a content context of a first segment of content being presented by a media processor at a display to an audience. Further embodiments include determining an expected audience reaction according to the content context of the first segment, and receiving sensor data captured from a sensor device in proximity to the audience where the sensor data is indicative of a sensed audience reaction to the first segment of the content. Additional embodiments include comparing the sensed audience reaction with the expected audience reaction to determine a level of interest in the first segment, and adjusting a second segment of the content according to the level of interest to generate an adjusted second segment displayable at the display. Other embodiments are disclosed.
58 Citations
20 Claims
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1. A method, comprising:
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transmitting, by a system including a processor, a first content at a first bandwidth to a first media processor and a second content at a second bandwidth to a second media processor, wherein a first total bandwidth comprises the first bandwidth and the second bandwidth; determining, by the system, a content context of a first segment of the first content being presented at a first display to an audience; determining, by the system, an expected audience reaction according to the content context of the first segment, wherein the expected audience reaction comprises an expected volume and an expected audio reaction context; obtaining, by the system, sensor data captured from a sensor device in proximity to the audience, the sensor data indicative of a sensed audience reaction to the first segment of the first content, wherein the sensed audience reaction comprises a sensed volume and a sensed audio reaction context; comparing, by the system, the sensed volume and the sensed audio reaction context with the expected volume and the expected audio reaction context to determine a level of interest in the first segment; determining, by the system, that the level of interest is above a threshold; identifying, by the system, a first genre of the first segment of the first content; determining, by the system, a target advertisement according to the level of interest and the first genre of the first segment, wherein the target advertisement is associated with the first genre; and adjusting, by the system, a second segment of the first content according to a determination that the level of interest is above the threshold to generate an adjusted second segment displayable at the first display, and wherein the adjusting of the second segment of the first content comprises increasing a resolution of the second segment being presented by the first media processor at the first display in conjunction with a replacement of the second content being presented by the second media processor at a second display with third content at another resolution that is decreased relative to an original resolution of the second content, wherein a third genre of the third content is different from a second genre of the second content, wherein the adjusting of the second segment of the first content comprises presenting the target advertisement, wherein the increasing of the resolution of the second segment of the first content results in an adjusted first bandwidth, wherein decreasing of the other resolution of the second content results in an adjusted second bandwidth, wherein a second total bandwidth comprises the first adjusted bandwidth and the second adjusted bandwidth, wherein the increasing of the resolution of the second segment of the first content resulting in the adjusted first bandwidth is offset by the decreasing of the other resolution of the second content resulting in the adjusted second bandwidth to maintain the first total bandwidth and the second total bandwidth equal. - View Dependent Claims (2, 3, 4, 5, 15, 16, 19, 20)
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6. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a first media processor, facilitate performance of operations, comprising:
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receiving a first content at a first bandwidth, wherein a second media processor receives a second content at a second bandwidth, wherein a first total bandwidth comprises the first bandwidth and the second bandwidth; determining a content context of a first segment of first content; presenting the first segment of the first content at a first display to an audience; determining an expected audience reaction according to the content context of the first segment, wherein the expected audience reaction comprises an expected audio reaction context; obtaining sensor data captured from a sensor device in proximity to the first display, the sensor data indicative of a sensed audience reaction to the first segment of the first content; applying speech pattern recognition to the sensor data to determine a sensed audio reaction context of the sensed audience reaction; comparing the sensed audio reaction context with the expected audio reaction context to determine a level of interest in the first segment; determining that the level of interest is above a threshold; identifying a first genre of the first segment of the first segment; determining a target advertisement according to the level of interest and the first genre of the first segment, wherein the target advertisement is associated with the first genre; increasing a second resolution of a second segment of the first content being presented by the first media processor at the first display in conjunction with a replacement of the second content being presented by a second media processor at a second display with third content at a third resolution that is decreased relative to an original resolution of the second content according to a determination that the level of interest is above the threshold, wherein the increasing of the second resolution of the second segment generates an adjusted second segment, wherein a third genre of the third content is different from a second genre of the second content; presenting the adjusted second segment at the first display; and providing a notice to the second media processor that causes the second media processor to decrease another resolution of the second content being presented by the second media processor on a second display, wherein generating the second segment of the first content comprises presenting the target advertisement, wherein the increasing of the resolution of the second segment of the first content results in an adjusted first bandwidth, and decreasing of the other resolution of the second content results in an adjusted second bandwidth, wherein a second total bandwidth comprises the first adjusted bandwidth and the second adjusted bandwidth, and wherein the increasing of the resolution of the second segment of the first content resulting in the adjusted first bandwidth is offset by the decreasing of the other resolution of the second content resulting in the adjusted second bandwidth to maintain the first total bandwidth and the second total bandwidth equal. - View Dependent Claims (7, 8)
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9. A network server, comprising:
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a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising; transmitting a first content at a first bandwidth to a first media processor and a second content at a second bandwidth to a second media processor, wherein a first total bandwidth comprises the first bandwidth and the second bandwidth; determining a content context of a first segment of first content being presented by first media processor at a first display to an audience; determining an expected audience reaction according to the content context of the first segment, wherein the expected audience reaction comprises an expected audio reaction context; receiving sensor data captured from a sensor device in proximity to the audience, the sensor data indicative of a sensed audience reaction to the first segment of the first content; applying speech recognition to the sensor data to identify words spoken by the audience; determining a sensed audio reaction context according to the words; comparing the sensed audio reaction context with the expected audio reaction context to determine a level of interest in the first segment; determining that the level of interest is above a threshold; identifying a first genre of the first segment of the first content; determining a target advertisement according to the level of interest and the first genre of the first segment, wherein the target advertisement is associated with the first genre; and adjusting a second segment of the first content according to a determination that the level of interest is above the threshold to generate an adjusted second segment displayable at the first display, and wherein adjusting the second segment of the first content comprises increasing a resolution of the second segment being presented by the first media processor at the first display in conjunction with a replacement of the second content being presented by the second media processor at a second display with third content at a third resolution that is decreased relative to an original resolution of the second content, wherein the adjusting of the second segment of the first content comprises presenting the target advertisement, wherein the increasing of the resolution of the second segment of the first content results in an adjusted first bandwidth, and the decreasing of the other resolution of the second content results in an adjusted second bandwidth, wherein a second total bandwidth comprises the first adjusted bandwidth and the second adjusted bandwidth, and wherein the increasing of the resolution of the second segment of the first content resulting in the adjusted first bandwidth is offset by the decreasing of the other resolution of the second content resulting in the adjusted second bandwidth to maintain the first total bandwidth and the second total bandwidth equal. - View Dependent Claims (10, 11, 12, 13, 14, 17, 18)
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Specification