Methods, apparatus, and articles of manufacture to measure search results
First Claim
1. A method to determine an order for search results in response to a search query, the method comprising:
- determining, by executing an instruction using a processor, a first preview metric and a second preview metric for a first search result and a second search result corresponding to the search query from a requester, the first preview metric including a first ratio based on a first count of preview events for the first search result and a second count of impressions of the first search result in the search query, the second preview metric including a second ratio based on a third count of preview events for the second search result and a fourth count of impressions of the second search result in the search query;
ordering, by executing an instruction using the processor, the first search result and the second search result based on the first preview metric and the second preview metric; and
sending, by executing an instruction using the processor, a response to the requester instructing a web browser of the requester to display the ordered search results.
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Accused Products
Abstract
Methods, apparatus, and articles of manufacture to measure search results are disclosed. A disclosed example method to determine an order for search results in response to a search query includes determining a first preview metric and a second preview metric for a first search result and a second search result corresponding to a search query from a requester, the first preview metric including a first ratio based on a first count of preview events for the first search result and a second count of search result impressions in the first search result, the second preview metric including a second ratio based on a third count of preview events for the second search result and a fourth count of search result impressions in the second search result; ordering the first and second search results based on the first and second preview metrics; and sending a response to the requester instructing a web browser of the requester to display the ordered search results.
42 Citations
20 Claims
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1. A method to determine an order for search results in response to a search query, the method comprising:
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determining, by executing an instruction using a processor, a first preview metric and a second preview metric for a first search result and a second search result corresponding to the search query from a requester, the first preview metric including a first ratio based on a first count of preview events for the first search result and a second count of impressions of the first search result in the search query, the second preview metric including a second ratio based on a third count of preview events for the second search result and a fourth count of impressions of the second search result in the search query; ordering, by executing an instruction using the processor, the first search result and the second search result based on the first preview metric and the second preview metric; and sending, by executing an instruction using the processor, a response to the requester instructing a web browser of the requester to display the ordered search results. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus to determine an order for search results in response to a search query, the apparatus comprising:
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a search result orderer to; determine a first preview metric and a second preview metric for a first search result and a second search result corresponding to the search query from a requester, the first preview metric including a first ratio based on a first count of preview events for the first search result and a second count of impressions of the first search result in the search query, the second preview metric including a second ratio based on a third count of preview events for the second search result and a fourth count of impressions of the second search result in the search query; and order the first search result and the second search result based on the first preview metric and the second preview metric; and a search processor to send a response to the requester instructing a web browser of the requester to display the ordered search results. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable storage medium comprising instructions to determine an order for search results in response to a search query, the instructions which, when executed, cause a machine to at least:
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determine a first preview metric and a second preview metric for a first search result and a second search result corresponding to a search query from a requester, the first preview metric including a first ratio based on a first count of preview events for the first search result and a second count of impressions of the first search result in the search query, the second preview metric including a second ratio based on a third count of preview events for the second search result and a fourth count of impressions of the second search result in the search query; order the first search result and the second search result based on the first preview metric and the second preview metric; and send a response to the requester instructing a web browser of the requester to display the ordered search results. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification