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Adaptively embedding visual advertising content into media content

  • US 10,546,318 B2
  • Filed: 06/27/2013
  • Issued: 01/28/2020
  • Est. Priority Date: 06/27/2013
  • Status: Active Grant
First Claim
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1. A media consumption device to adaptively embed visual advertising content into media content, the media consumption device comprising:

  • one or more processors;

    a memory having a plurality of instructions stored thereon that, when executed by the one or more processors, causes the media consumption device to;

    receive digital media content from a remote content provider remote from the media consumption device, wherein the digital media content includes a plurality of visual peripheral markers positioned to define a periphery of an advertising enabled area of the digital media content,receive a plurality of visual advertisements from the remote content provider,receive an advertisement map from the remote content provider, wherein the advertisement map is pre-generated by the remote content provider remote from the media consumption device and comprises;

    (i) a display condition for each of the plurality of visual advertisements, wherein each display condition defines one or more rules that must be satisfied for the corresponding visual advertisement to be selected for embedment into the digital media content, and (ii) a display area locator for each of the plurality of visual advertisement, wherein each display area locator defines a visual indicia that corresponds to the visual peripheral markers of the advertising enabled area of the digital media content and at least two of the display area locators of the advertisement map are different from each other;

    determine whether user profile data corresponding to a user of the media consumption device satisfies the display conditions for one of the plurality of visual advertisements, wherein the display conditions include demographical information of the user;

    determine a location of the advertising enabled area within an image of the digital media content, wherein the advertising enabled area comprises (i) the visual indicia and (ii) the plurality of visual peripheral markers;

    select a visual advertisement of the plurality of visual advertisements to embed within the image of the digital media content at the determined location of the advertising enabled area based on a determination that (i) the visual indicia of the display area locator of the advertisement map corresponding to the selected visual advertisement matches the visual indicia of the advertising enabled area, and (ii) the display condition of the advertisement map corresponding to the selected visual advertisement is satisfied;

    determine a scale and orientation of the advertising enabled area using the plurality of visual peripheral markers of the advertising enabled area;

    at least one of scale or align the selected visual advertisement based on the determined scale and orientation of the advertising enabled area; and

    embed the selected visual advertisement into the image of the digital media content at the determined location of the advertising enabled area to generate augmented media content.

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