Providing targeted content based on a user's preferences

• US 10,546,326 B2
• Filed: 09/25/2014
• Issued: 01/28/2020
• Est. Priority Date: 09/26/2013
• Status: Active Grant

• Current Assignee: Mark W. Publicover, William Knight Foster
• Original Assignee: Mark W. Publicover, William Knight Foster
• Inventors: Publicover, Mark W., Foster, William Knight
• Primary Examiner(s): Gartland, Scott D
• Application Number:
  US14/916,151
• Publication Number:
  US 20160253710A1
• Time in Patent Office: 1,951 Days
• Field of Search: 705 1449, 705 1466
• CPC Class Codes: G06F 16/2358 Change logging, detection, and notification replication G06F16/27
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4858 for modifying screen layout parameters, e.g. fonts, size of the windows
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Targeted Content solutions can be provided using a variety of techniques. Targeted Content can be provided in place of generic advertisements on a first device or on personal computing devices. Targeted Content can be presented during, or in place of, generic advertisements in Content (e.g., television content, streaming content, etc.). Targeted Content can be provided in individual and/or group environments. In a group environment, Users and/or Devices can be grouped into a shared advertising group and Targeted Content can be selected based on Profiles of one or more members of the group. Feedback can be received regarding Targeted Content and payout amount can be determined.

Claims

1. A method for computerized distribution of content by way of a content distribution system to a user that has an account on, and that is identified by, the content distribution system, comprising:

maintaining a privacy protected identity for a first individual user that has an account on, and that is identified by, the content distribution system;

storing into a user profile database associated with the content distribution system,

a user profile, for each user of the content distribution system, wherein each user profile includes a collection of information provided by the user that delineates an identity for the user;

an individual profile comprising a user profile created by the first individual user, wherein each individual profile further includes individual user preference information provided or authorized by the first individual user;

a certifier profile comprising a user profile created by a second individual user on behalf of a certifier, for a certifier associated with the content distribution system, wherein each certifier profile further includes a collection of information provided by users of the content distribution system regarding the certifier; and

a business profile comprising a user profile created by a third individual user on behalf of a business, for a business associated with the content distribution system, wherein each business profile includes business preference information, provided by the third individual user, that is associated with providing content to individual users, each business profile further including, for at least one business preference information, fields containing information to compute an economic value of providing the content to an individual user;

storing into a certification database associated with the content distribution system, a plurality of certifications, each of the certifications containing information including certifying information by one of the certifiers, that corresponds to a business or a product associated with the content;

receiving the content, the content having associated meta-data that identifies at least the business or the product;

accessing the business preference information associated with the content on behalf of the business to determine whether the first individual user'"'"'s individual profile satisfies the business preference information for the content;

querying with the meta-data the certification database to retrieve one or more certifications that comprise a set of certifications that corresponds to the business or the product associated with the content, wherein each certification in the set of certifications corresponds to a certifier profile in a set of certifier profiles wherein the set of certifier profiles satisfies one or more certifier profile preferences in the first individual user'"'"'s individual profile;

evaluating the set of certifications to determine if the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile; and

permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile satisfies the business preference information for the content and the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile, and not permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile does not satisfy the business preference information for the content or the set of certifications does not satisfy any certification preferences in the first individual user'"'"'s individual profile.

2. The method of claim 1 comprising the further step of providing to the first individual user an emblem containing information indicative of a relation between the set of certifications and the individual user preference information.

3. The method of claim 2 wherein the emblem is displayed as an overlay to the content and wherein the first individual user is permitted to provide one or more inputs to accept or reject receipt of the provided content.

4. The method of claim 3 wherein the first individual user is provided with the ability to select the provided content and at least a first variant of the provided content.

5. The method of claim 4 wherein the first individual user is provided with a content spectrum comprising a range of available provided content that spans from high-value/premium provided content to low or negative value provided content.

6. The method of claim 4 wherein the first variant of the provided content is family friendly content comprising content that may be audited, rated, and/or judged by a content producer, a user, and/or a third party to adhere to certain individual, family, and/or community standards that one or more users may wish to govern.

7. The method of claim 1 further comprising, in response to a request for feedback regarding provided content:

receiving feedback from the first individual user pertaining to the provided content, wherein the feedback comprises an assessment of content consumed by the first individual user,

storing the feedback, and

retrieving the feedback.

8. The method of claim 1 further comprising accepting and storing from the first individual user a market request comprising information indicative of purchasing preferences and commitments to buy identified goods or services that differ from goods or services offered to the first individual user and transmitting to one or more product providers a request containing information from the market request that identifies a product identified in the market request and that does not contain specific first individual user identifiable information.

9. The method of claim 1 further comprising storing a marketer profile comprising a user profile usable by the first individual user to filter marketing content provided to the first individual user and providing information from the marketer profile to the first individual user in response to a request initiated by the first individual user, and in response to a further request from the first individual user, associating at least selected portions of the marketer profile with the first individual user'"'"'s individual profile.

10. The method of claim 1 wherein the content comprises advertising.

11. The method of claim 1 wherein the individual user preference information includes a rating threshold and wherein at least one certification in the set of certifications includes a certification value corresponding to a first aspect of the business or the product associated with the content and wherein the step of permitting the content includes determining if at least one certification in the set of certifications exceeds the rating threshold and providing an indication to the first individual user of a difference between the at least one certification and the rating threshold.

12. The method of claim 11 further comprising maintaining an account for the first individual user, the account receiving inputs to credit and debit the account and wherein the first individual user is offered a payment, as a function of the fields containing information to compute an economic value of providing the content to the first individual user, creditable to the account for the first individual user to receive the content.

13. The method of claim 12 wherein a first portion of the payment is credited to the account for the first individual user and a second portion of the payment is credited to an account for a certifier corresponding to a certifier profile in the set of certifier profiles.

14. The method of claim 13 wherein the certifier profile to which the second portion of the payment is credited comprises:

a certifier minimum payment field specifying a minimum amount or portion required by the certifier corresponding to the certifier profile to which the second portion of the payment is credited.

15. The method of claim 12 wherein the payment offered to the first individual user is calculated in part as a function of the difference between the at least one certification and the rating threshold.

16. A computing device comprising:

a processing unit;

wherein the computing device is configured to use the processing unit to perform operations for computerized distribution of content to a user that has an account on, and that is identified by, the content distribution system, the operations comprising;

maintaining a privacy protected identity for a first individual user that has an account on, and that is identified by, the content distribution system;

storing into a user profile database associated with the content distribution system,

a user profile, for each user of the content distribution system, wherein each user profile includes a collection of information provided by the user that delineates an identity for the user;

an individual profile comprising a user profile created by the first individual user, wherein each individual profile further includes individual user preference information provided or authorized by the first individual user;

a certifier profile comprising a user profile created by a second individual user on behalf of a certifier, for a certifier associated with the content distribution system, wherein each certifier profile further includes a collection of information provided by users of the content distribution system regarding the certifier; and

a business profile comprising a user profile created by a third individual user on behalf of a business, for a business associated with the content distribution system, wherein each business profile includes business preference information, provided by the third individual user, that is associated with providing content to individual users, each business profile further including, for at least one business preference information, fields containing information to compute an economic value of providing the content to an individual user;

storing into a certification database associated with the content distribution system, a plurality of certifications, each of the certifications containing information including certifying information by one of the certifiers, that corresponds to a business or a product associated with the content;

receiving the content, the content having associated meta-data that identifies at least the business or the product;

accessing the business preference information associated with the content on behalf of the business to determine whether the first individual user'"'"'s individual profile satisfies the business preference information for the content;

querying with the meta-data the certification database to retrieve one or more certifications that comprise a set of certifications that corresponds to the business or the product associated with the content, wherein each certification in the set of certifications corresponds to a certifier profile in a set of certifier profiles wherein the set of certifier profiles satisfies one or more certifier profile preferences in the first individual user'"'"'s individual profile;

evaluating the set of certifications to determine if the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile; and

permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile satisfies the business preference information for the content and the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile, and not permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile does not satisfy the business preference information for the content or the set of certifications does not satisfy any certification preferences in the first individual user'"'"'s individual profile.

17. The computing device of claim 16, the operations comprising the further step of providing to the first individual user an emblem containing information indicative of a relation between the certificate and the product preference information.

18. The computing device of claim 17 wherein the emblem is displayed as an overlay to the content and wherein the first individual user is permitted to provide one or more inputs to accept or reject receipt of the content.

19. The computing device of claim 18 wherein the first individual user is provided with the ability to select the content and at least a first variant of the content.

20. A computer-readable storage medium storing computer-executable instructions for causing a computing device to perform a method for computerized distribution to a user that has an account on, and that is identified by, the content distribution system, comprising:

maintaining a privacy protected identity for a first individual user that has an account on, and that is identified by, the content distribution system;

storing into a user profile database associated with the content distribution system,

a user profile, for each user of the content distribution system, wherein each user profile includes a collection of information provided by the user that delineates an identity for the user;

an individual profile comprising a user profile created by the first individual user, wherein each individual profile further includes individual user preference information provided or authorized by the first individual user;

a certifier profile comprising a user profile created by a second individual user on behalf of a certifier, for a certifier associated with the content distribution system, wherein each certifier profile further includes a collection of information provided by users of the content distribution system regarding the certifier; and

a business profile comprising a user profile created by a third individual user on behalf of a business, for a business associated with the content distribution system, wherein each business profile includes business preference information, provided by the third individual user, that is associated with providing content to individual users, each business profile further including, for at least one business preference information, fields containing information to compute an economic value of providing the content to an individual user;

storing into a certification database associated with the content distribution system, a plurality of certifications, each of the certifications containing information including certifying information by one of the certifiers, that corresponds to a business or a product associated with the content;

receiving the content, the content having associated meta-data that identifies at least the business or the product;

accessing the business preference information associated with the content on behalf of the business to determine whether the first individual user'"'"'s individual profile satisfies the business preference information for the content;

querying with the meta-data the certification database to retrieve one or more certifications that comprise a set of certifications that corresponds to the business or the product associated with the content, wherein each certification in the set of certifications corresponds to a certifier profile in a set of certifier profiles wherein the set of certifier profiles satisfies one or more certifier profile preferences in the first individual user'"'"'s individual profile;

evaluating the set of certifications to determine if the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile; and

permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile satisfies the business preference information for the content and the set of certifications satisfies one or more certification preferences in the first individual user'"'"'s individual profile, and not permitting the content to be provided to the first individual user if the first individual user'"'"'s individual profile does not satisfy the business preference information for the content or the set of certifications does not satisfy any certification preferences in the first individual user'"'"'s individual profile.