Combining updates of a social network feed

• US 10,547,583 B2
• Filed: 12/19/2018
• Issued: 01/28/2020
• Est. Priority Date: 04/18/2016
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Naidu, Kaushick
• Primary Examiner(s): Lai, Michael C
• Application Number:
  US16/226,220
• Publication Number:
  US 20190124037A1
• Time in Patent Office: 405 Days
• Field of Search: 709206
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/216 Handling conversation history, e.g. grouping of messages in sessions or threads
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Disclosed are examples of systems, apparatus, methods and computer program products for combining updates of a social network feed. In some implementations, a feed of a social networking system can be configured to share feed items associated with an enterprise record. The feed items can include a first update associated with a first user. A first request to share a comment on the first update can be processed. A second request to share a first post in a feed can be processed. The first post can be related to the first update based on a first attribute conforming to a second attribute. A combined update can be generated based on the first post being related to the first update. The combined update can be displayed in a feed.

Claims

1. A system comprising:

a database system implemented using a server system comprising at least one processor, the database system associated with a social networking system, the database system configured to cause;

obtaining, from a user device, a request to share a first update in a feed of the social networking system;

identifying, using one or more data objects stored in a database, a second update previously shared in the feed of the social networking system as being related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

providing first data to the user device, the first data configured to be processed to cause display of a recommendation that the first update be combined with the second update;

defining, responsive to user input requesting combination of the first update with the second update, a combined update comprising at least the first update and the second update; and

providing second data to the user device, the second data configured to be processed to cause display of the combined update, the displayed combined update graphically indicating that the first update and the second update have been combined.

2. The system of claim 1, wherein the at least one first attribute is related to social media message content related to a stage of a sales process, the stage of the sales process associated with the at least one first attribute and with the at least one second attribute.

3. The system of claim 1, the database system further configured to cause:

obtaining a further request to share a comment on the first update or on the second update; and

further defining the combined update to further comprise the comment.

4. The system of claim 1, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

5. The system of claim 4, wherein the displayed combined update identifies the first type of CRM record.

6. The system of claim 1, wherein the request is related to a first enterprise record.

7. The system of claim 6, wherein the first update identifies the first enterprise record.

8. A method comprising:

obtaining, from a user device, a request to share a first update in a feed of a social networking system;

identifying, using one or more data objects stored in a database, a second update previously shared in the feed of the social networking system as being related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

providing first data to the user device, the first data configured to be processed to cause display of a recommendation that the first update be combined with the second update;

defining, responsive to user input requesting combination of the first update with the second update, a combined update comprising at least the first update and the second update; and

providing second data to the user device, the second data configured to be processed to cause display of the combined update, the displayed combined update graphically indicating that the first update and the second update have been combined.

9. The method of claim 8, wherein the at least one first attribute is related to social media message content related to a stage of a sales process, the stage of the sales process associated with the at least one first attribute and with the at least one second attribute.

10. The method of claim 8, further comprising:

obtaining a further request to share a comment on the first update or on the second update; and

further defining the combined update to further comprise the comment.

11. The method of claim 8, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

12. The method of claim 11, wherein the displayed combined update identifies the first type of CRM record.

13. The method of claim 8, wherein the request is related to a first enterprise record.

14. A non-transitory computer-readable medium storing program code to be executed by at least one processor, the program code comprising instructions configured to cause:

obtaining, from a user device, a request to share a first update in a feed of a social networking system;

identifying, using one or more data objects stored in a database, a second update previously shared in the feed of the social networking system as being related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

providing first data to the user device, the first data configured to be processed to cause display of a recommendation that the first update be combined with the second update;

defining, responsive to user input requesting combination of the first update with the second update, a combined update comprising at least the first update and the second update; and

providing second data to the user device, the second data configured to be processed to cause display of the combined update, the displayed combined update graphically indicating that the first update and the second update have been combined.

15. The non-transitory computer-readable medium of claim 14, wherein the at least one first attribute is related to social media message content related to a stage of a sales process, the stage of the sales process associated with the at least one first attribute and with the at least one second attribute.

16. The non-transitory computer-readable medium of claim 14, the instructions further configured to cause:

obtaining a further request to share a comment on the first update or on the second update; and

further defining the combined update to further comprise the comment.

17. The non-transitory computer-readable medium of claim 14, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

18. The non-transitory computer-readable medium of claim 17, wherein the displayed combined update identifies the first type of CRM record.

19. The non-transitory computer-readable medium of claim 14, wherein the request is related to a first enterprise record.

20. The non-transitory computer-readable medium of claim 19, wherein the first update identifies the first enterprise record.