Method and system for planning and running video-on-demand advertising
First Claim
1. A method comprising:
- receiving, by a computing device, a request for a program;
determining a plurality of sponsors, wherein each sponsor of the plurality of sponsors is associated with a fractional sponsorship of the program, and wherein each fractional sponsorship corresponds to a predetermined percentage of an audience for the program;
selecting, from the plurality of sponsors and based on demographic data associated with the request for the program, at least one sponsor to sponsor the program;
generating, by the computing device, a modified program comprising the program and at least one content item associated with the at least one sponsor; and
transmitting the modified program.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer'"'"'s set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.
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Citations
20 Claims
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1. A method comprising:
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receiving, by a computing device, a request for a program; determining a plurality of sponsors, wherein each sponsor of the plurality of sponsors is associated with a fractional sponsorship of the program, and wherein each fractional sponsorship corresponds to a predetermined percentage of an audience for the program; selecting, from the plurality of sponsors and based on demographic data associated with the request for the program, at least one sponsor to sponsor the program; generating, by the computing device, a modified program comprising the program and at least one content item associated with the at least one sponsor; and transmitting the modified program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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determining, by a computing device, a plurality of sponsorships of a program, wherein each sponsorship of the plurality of sponsorships is associated with a percentage of an audience of the program; selecting, from the plurality of sponsorships of the program, based on demographic data associated with a user device, and based on a content classification associated with the program, a single sponsorship; determining at least one sponsor content item associated with the single sponsorship; generating, by the computing device, a modified program comprising the program and the at least one sponsor content item; and transmitting the modified program. - View Dependent Claims (10, 11, 12, 13)
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14. A system comprising:
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a computing device; and a video server, wherein the computing device comprises; one or more processors; and memory storing executable instructions that, when executed by the one or more processors of the computing device, cause the computing device to; transmit a request for a program to the video server; and wherein the video server comprises; one or more second processors; and second memory storing second executable instructions that, when executed by the one or more second processors of the video server, cause the video server to; receive, from the computing device, the request for the program; identify a plurality of sponsors, wherein each sponsor of the plurality of sponsors is associated with a fractional sponsorship of the program, and wherein each fractional sponsorship corresponds to a predetermined percentage of an audience for the program; select, from the plurality of sponsors and based on demographic data associated with the request for the program, at least one sponsor to sponsor the program; generate a modified program comprising the program and at least one content item having an association with the at least one sponsor; and transmit the modified program to the computing device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification