Method and system for implementing semantic analysis of internal social network content

• US 10,552,921 B2
• Filed: 08/07/2017
• Issued: 02/04/2020
• Est. Priority Date: 09/09/2012
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Subramanian, Srividhya, Bear, Mary E. G., Setayesh, Mehrshad, Horton, Noah
• Primary Examiner(s): Moser, Bruce M
• Application Number:
  US15/671,092
• Publication Number:
  US 20170337640A1
• Time in Patent Office: 911 Days
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Disclosed is a method, system, and computer program product for semantically analyzing the content within an internal social network. Using the results of the analysis, the executives can gain a better understanding of, and insight into, the organization and its employees. A dashboard tool may be used in some embodiments of the invention to visualize the results of the semantic analysis.

Claims

1. A computer-implemented method, comprising:

identifying one or more social networks for an enterprise;

collecting a set of messages from the one or more social networks;

performing semantic filtering on the set of messages from the one or more social networks, the semantic filtering reducing an excess noise associated with data that is not relevant to the enterprise;

performing semantic analysis upon the set of messages collected from the one or more social networks to determine a contextual significance of one or more terms in the set of messages;

clustering together messages that are similar to each other as a result of the performed semantic analysis;

identifying themes in the set of messages, the themes pertaining to at least one of customer preferences, demographic information, industry trends, customer view points;

categorizing the set of messages into a plurality of categories based at least in part on the contextual significance of the one or more terms in the set of messages;

associating each category of the plurality of categories with one or more tags;

associating respective tags to the set of messages that are categorized as a result of the semantic analysis to generate a set of tagged messages;

determining associations between the one or more tags and one or more enterprise applications corresponding to the enterprise; and

generating actionable data for the one or more enterprise applications based at least in part on the determined associations.

2. The computer-implemented method of claim 1, in which the one or more enterprise applications is a human resources (“

HR”

) application, customer relations management (“

CRM”

) application, enterprise resource planning (“

ERP”

) application, or supply chain management application.

3. The computer-implemented method of claim 1, in which the one or more social networks include at least one of a social network, blog or web feed.

4. The computer-implemented method of claim 3, in which the one or more social networks comprise internal social data network data or internal company data sources.

5. The computer-implemented method of claim 1, in which the one or more tags are rich-content tags associated with the set of messages to create actionable data.

6. The computer-implemented method of claim 5, in which messages are dispatched to the one or more enterprise applications based at least in part upon the one or more tags.

7. The computer-implemented method of claim 5, in which the one or more tags are used to dispatch messages to vertical applications.

8. The computer-implemented method of claim 6, in which the one or more enterprise applications use the messages to perform business processing.

9. The computer-implemented method of claim 6, in which rules are used to process the messages.

10. The computer-implemented method of claim 6, in which the tags correspond to areas of analytical importance with respect to organizations within the enterprise that will be consuming the results of the analysis.

11. The computer-implemented method of claim 1, in which non-social data is analyzed.

12. The computer-implemented method of claim 1, in which the semantic analysis performed comprises latent semantic analysis (LSA), the LSA referring to a form of statistical language modeling that distinguishes two identical words based on a semantic significance of the word.

13. A non-transitory computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a process comprising:

identifying one or more social networks for an enterprise;

collecting a set of messages from the one or more social networks;

performing semantic filtering on the set of messages from the one or more social networks, the semantic filtering reducing an excess noise associated with data that is not relevant to the enterprise;

performing semantic analysis upon the set of messages collected from the one or more social networks to determine a contextual significance of one or more terms in the set of messages;

clustering together messages that are similar to each other as a result of the performed semantic analysis;

identifying themes in the set of messages, the themes pertaining to at least one of customer preferences, demographic information, industry trends, customer view points;

categorizing the set of messages into a plurality of categories based at least in part on the contextual significance of the one or more terms in the set of messages;

associating each category of the plurality of categories with one or more tags;

associating respective tags to the set of messages that are categorized as a result of the semantic analysis to generate a set of tagged messages;

determining associations between the one or more tags and one or more enterprise applications corresponding to the enterprise; and

generating actionable data for the one or more enterprise applications based at least in part on the determined associations.

14. The computer readable medium of claim 13, in which the one or more enterprise applications is a human resources (“

HR”

) application, customer relations management (“

CRM”

) application, enterprise resource planning (“

ERP”

) application, or supply chain management application.

15. The computer readable medium of claim 13, in which the one or more social networks include at least one of a social network, blog or web feed.

16. The computer readable medium of claim 15, in which the one or more social networks comprise internal social data network data or internal company data sources.

17. The computer readable medium of claim 13, in which the one or more tags are rich-content tags associated with the set of messages to create actionable data.

18. The computer readable medium of claim 17, in which messages are dispatched to the one or more enterprise applications based at least in part upon the one or more tags.

19. The computer readable medium of claim 17, in which the one or more tags are used to dispatch messages to vertical applications.

20. The computer readable medium of claim 18, in which the one or more enterprise applications use the messages to perform business processing.

21. The computer readable medium of claim 18, in which rules are used to process the messages.

22. The computer readable medium of claim 18, in which the tags correspond to areas of analytical importance with respect to organizations within the enterprise that will be consuming the results of the analysis.

23. The computer readable medium of claim 13, in which non-social data is analyzed.

24. The computer readable medium of claim 13, in which the semantic analysis performed comprises latent semantic analysis (LSA), the LSA referring to a form of statistical language modeling that distinguishes two identical words based on a semantic significance of the word.

25. A system, comprising:

a processor; and

a memory comprising computer code executed using the processor, in which the computer code implements a process for, identifying one or more social networks for an enterprise, collecting a set of messages from the one or more social networks, performing semantic filtering on the set of messages from the one or more social networks, the semantic filtering reducing an excess noise associated with data that is not relevant to the enterprise, performing semantic analysis upon the set of messages collected from the one or more social networks to determine a contextual significance of one or more terms in the set of messages, clustering together messages that are similar to each other as a result of the performed semantic analysis, identifying themes in the set of messages, the themes pertaining to at least one of customer preferences, demographic information, industry trends, customer view points, categorizing the set of messages into a plurality of categories based at least in part on the contextual significance of the one or more terms in the set of messages, associating each category of the plurality of categories with one or more tags, associating respective tags to the set of messages that are categorized as a result of the semantic analysis to generate a set of tagged messages, determining associations between the one or more tags and one or more enterprise applications corresponding to the enterprise, and generating actionable data for the one or more enterprise applications based at least in part on the determined associations.

26. The system of claim 25, in which the one or more enterprise applications is a human resources (“

HR”

) application, customer relations management (“

CRM”

) application, enterprise resource planning (“

ERP”

) application, or supply chain management application.

27. The system of claim 25, in which the one or more social networks include at least one of a social network, blog or web feed.

28. The system of claim 27, in which the one or more social networks comprise internal social data network data or internal company data sources.

29. The system of claim 25, in which the one or more tags are rich-content tags associated with the set of messages to create actionable data.

30. The system of claim 29, in which messages are dispatched to the one or more enterprise applications based at least in part upon the one or more tags.

31. The system of claim 29, in which the one or more tags are used to dispatch messages to vertical applications.

32. The system of claim 30, in which the one or more enterprise applications use the messages to perform business processing.

33. The system of claim 30, in which rules are used to process the messages.

34. The system of claim 30, in which the tags correspond to areas of analytical importance with respect to organizations within the enterprise that will be consuming the results of the analysis.

35. The system of claim 25, in which non-social data is analyzed.

36. The system of claim 25, in which the semantic analysis performed comprises latent semantic analysis (LSA), the LSA referring to a form of statistical language modeling that distinguishes two identical words based on a semantic significance of the word.