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Location graph based derivation of attributes

  • US 10,558,724 B2
  • Filed: 01/12/2017
  • Issued: 02/11/2020
  • Est. Priority Date: 06/22/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • storing, in a computing apparatus, first location data identifying;

    a predetermined first location, anda set of demographic attributes of past users who have visited the predetermined first location and thus associated with the predetermined first location in the computing apparatus;

    receiving, in the computing apparatus, a second location of a mobile device of a user;

    mapping, by the computing apparatus, the second location of the mobile device to the predetermined first location;

    identifying, by the computing apparatus based on the mapping and the first location data stored in the computing apparatus, the set of demographic attributes of users who have visited the predetermined first location; and

    updating, by the computing apparatus, a profile of the user by adjusting the profile of the user, using a weighted algorithm, based on the set of demographic attributes that are identified, via the mapping, from the first location data, wherein in response to further locations of the mobile device being mapped into further predetermined locations that have respective sets of attributes of users who have visited the further predetermined locations respectively, the updating the profile is repeated according to the further predetermined locations, based on the weighted algorithm and the respective sets of attributes, to incrementally improve accuracy of the profile, including confidence levels of attributes in the user profile.

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