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Systems and methods for generating and maintaining internet user profile data

  • US 10,559,005 B2
  • Filed: 05/01/2017
  • Issued: 02/11/2020
  • Est. Priority Date: 03/01/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • with cookie harvesting computing equipment, obtaining a cookie set associated with a user profile in a user profile database;

    with a web crawler of the cookie harvesting computing equipment, loading a publisher website while allowing the publisher website to update the obtained cookie set;

    with advertisement discovery equipment, identifying advertisements that have been placed on the publisher website by an advertisement channel that is separate from the advertisement discovery equipment, wherein at least some of the advertisements that have been placed on the publisher website are associated with the user profile;

    with the advertisement discovery equipment, identifying placement pathways associated with the identified advertisements that have been placed on the publisher website by the advertisement channel; and

    storing the updated cookie set in the user profile database in association with the user profile.

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