Targeted content delivery
First Claim
1. A system for delivering targeted content to a wireless handset, comprising:
- a plurality of beacons communicatively coupled to a network, each of the plurality of beacons configured to emit a signal;
the wireless handset communicatively coupled to the network, the wireless handset configured to receive the signal from at least one of the plurality of beacons, and configured to associate a signal strength with the signal;
a user profile associated with the wireless handset, the user profile comprising at least one user attribute;
a content administration interface configured to;
receive an entry of a content item;
receive an association between a user attribute and the content item;
receive an association between an indoor location and the content item;
store the association between the indoor location and the content item;
filter stored content items to retrieve content items associated with a user attribute;
filter stored content items based on the user attribute and the indoor location; and
transmit at least one retrieved content item associated with the user attribute and the indoor location on the wireless handset;
a location determination module configured to determine when the wireless handset is located at the indoor location; and
a handset content interface configured to display the at least one transmitted content item on the wireless handset when the wireless handset is located at the indoor location.
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Accused Products
Abstract
A system for delivering targeted content to a wireless handset is described. The system comprises a wireless handset communicatively coupled to a network. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.
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Citations
16 Claims
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1. A system for delivering targeted content to a wireless handset, comprising:
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a plurality of beacons communicatively coupled to a network, each of the plurality of beacons configured to emit a signal; the wireless handset communicatively coupled to the network, the wireless handset configured to receive the signal from at least one of the plurality of beacons, and configured to associate a signal strength with the signal; a user profile associated with the wireless handset, the user profile comprising at least one user attribute; a content administration interface configured to; receive an entry of a content item; receive an association between a user attribute and the content item; receive an association between an indoor location and the content item; store the association between the indoor location and the content item; filter stored content items to retrieve content items associated with a user attribute; filter stored content items based on the user attribute and the indoor location; and transmit at least one retrieved content item associated with the user attribute and the indoor location on the wireless handset; a location determination module configured to determine when the wireless handset is located at the indoor location; and a handset content interface configured to display the at least one transmitted content item on the wireless handset when the wireless handset is located at the indoor location. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for delivering targeted content to a wireless handset, comprising:
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a plurality of beacons communicatively coupled to a network, each of the plurality of beacons configured to emit a signal; the wireless handset communicatively coupled to the network, the wireless handset configured to receive the signal from at least one of the plurality of beacons, and configured to associate a signal strength with the signal; a user profile associated with the wireless handset, the user profile comprising at least one user attribute; a content administration interface configured to; receive an entry of a content item; receive an association between a user attribute and the content item; receive an association between an indoor location and the content item; and store the association between the indoor location and the content item; a content delivery module configured to periodically; filter stored content items to retrieve content items associated with a user attribute; filter stored content items based on the user attribute and the indoor location; and transmit at least one retrieved content item associated with the user attribute and the indoor location on the wireless handset; a location determination module configured to determine when the wireless handset is located at the indoor location; and a handset content interface configured to display the at least one transmitted content item on the wireless handset when the wireless handset is located at the indoor location. - View Dependent Claims (8, 9, 10, 11)
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12. A method for delivering targeted content to a wireless handset, comprising:
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receiving an entry of a content item with a content administration interface; receiving an association between the content item and a user attribute of a user profile with the content administration interface; receiving an association between the indoor location and the content item with the content administration interface; storing the association between the indoor location and the content item; emitting, from at least one of a plurality of beacons, a signal; receiving, by the wireless handset, the signal; associating, by the wireless handset, a signal strength with the signal; transmitting, by the wireless handset, a location message including the received signal strength determining, by a location determination module, when the wireless handset is located at the indoor location; filtering stored content items to retrieve content items associated with a user attribute; filtering stored content items based on the user attribute and indoor location; transmitting at least one retrieved content item associated with the user attribute and the indoor location to the wireless handset; and displaying, by a handset content interface, the at least one transmitted content items on the wireless handset when the wireless handset is located at the indoor location. - View Dependent Claims (13, 14, 15, 16)
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Specification