×

Simulating advertising campaigns

  • US 10,565,613 B2
  • Filed: 03/27/2015
  • Issued: 02/18/2020
  • Est. Priority Date: 03/27/2015
  • Status: Expired due to Fees
First Claim
Patent Images

1. A method comprising:

  • identifying a set of previously received, time-ordered advertising queries, each advertising query in the set of previously received advertising queries identifying a user and defining a past opportunity to present at least one advertisement to the user;

    determining, by a processor, simulation auction results for the set of advertising queries as a plurality of sequential segments of advertising queries in the set of advertising queries, by;

    determining advertising results for a first segment of the plurality of sequential segments by assigning advertising queries to an advertiser from a set of advertisers and by applying advertising conditions to an advertising model for the first segment of advertising queries, the advertising results including an auction winner and winner price;

    sequentially determining advertising results for each additional segment of the plurality of sequential segments by;

    updating one or more advertising conditions for each advertiser from the set of advertisers based on the determined results of prior segments, the advertising conditions including a paced bid amount;

    determining a change in advertising conditions for at least one advertiser in the set of advertisers by comparing the updated advertising conditions of the additional segment to the advertising conditions of a prior segment;

    determining a segment size of advertising queries for the additional segment based on the change in advertising conditions compared to a threshold;

    determining advertising results for the additional segment having the determined segment size by assigning each advertising query in the additional segment to an advertiser from the set of advertisers by applying the updated advertising conditions to the advertising model for the additional segment of advertising queries, wherein the advertising conditions are constant while determining the advertising results for the additional segment.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×