Content selection for mobile device
First Claim
1. A server computer apparatus configured to provide content selection for a mobile device, the server computer apparatus comprising:
- one or more processors; and
one or more memories including computer program code,the one or more memories and the computer program code configured to, with the one or more processors, cause the apparatus at least to;
obtain classified weekly spending data of a consumer, the classified weekly spending data comprising daily spending classes for each day of the week,calculate for each spending class a relative daily value for each day of the week such that the relative daily value is the sum of the payments in the spending class during the day in proportion to the sum of the payments in all spending classes during said day,calculate for each spending class a content relevance probability in a selected day of the week based on a sum of a relative daily value of the selected day of the week and a relative daily value of at least one day following the selected day of the week,control a content selection for the consumer on the selected day of the week based on the calculated content relevance probabilities for the selected day, andtransmit wirelessly the selected content to the mobile device of the consumer on the selected day in a subsequent week after the classified weekly spending data is obtained,wherein the selected content comprises information on at least one of the following;
services, brands, offers, advertisements, vouchers, coupons, and social media updates.
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Accused Products
Abstract
Content selection for a mobile device. An apparatus obtains classified weekly consumption data of a consumer, calculates for each consumption class a relative daily value for each day of the week, calculates for each consumption class a content relevance probability in a selected day of the week on the basis of a relative daily value of the selected day of the week affected by a relative daily value of at least one day following the selected day of the week, controls a content selection for the consumer on the selected day of the week on the basis of the calculated content relevance probabilities for the selected day, and transmits the selected content to a mobile device of the consumer on the selected day.
21 Citations
12 Claims
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1. A server computer apparatus configured to provide content selection for a mobile device, the server computer apparatus comprising:
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one or more processors; and one or more memories including computer program code, the one or more memories and the computer program code configured to, with the one or more processors, cause the apparatus at least to; obtain classified weekly spending data of a consumer, the classified weekly spending data comprising daily spending classes for each day of the week, calculate for each spending class a relative daily value for each day of the week such that the relative daily value is the sum of the payments in the spending class during the day in proportion to the sum of the payments in all spending classes during said day, calculate for each spending class a content relevance probability in a selected day of the week based on a sum of a relative daily value of the selected day of the week and a relative daily value of at least one day following the selected day of the week, control a content selection for the consumer on the selected day of the week based on the calculated content relevance probabilities for the selected day, and transmit wirelessly the selected content to the mobile device of the consumer on the selected day in a subsequent week after the classified weekly spending data is obtained, wherein the selected content comprises information on at least one of the following;
services, brands, offers, advertisements, vouchers, coupons, and social media updates. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A non-transitory computer readable storage medium comprising computer program code configured to provide content selection for a mobile device, the computer program code, when loaded into a server computer apparatus, causes the apparatus at least to:
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obtain classified weekly spending data of a consumer, the classified weekly spending data comprising daily spending classes for each day of the week; calculate for each spending class a relative daily value for each day of the week such that the relative daily value is the sum of the payments in the spending class during the day in proportion to the sum of the payments in all spending classes during said day; calculate for each spending class a content relevance probability in a selected day of the week based on a sum of a relative daily value of the selected day of the week and a relative daily value of at least one day following the selected day of the week; control a content selection for the consumer on the selected day of the week based on the calculated content relevance probabilities for the selected day; and transmit wirelessly the selected content to the mobile device of the consumer on the selected day in a subsequent week after the classified weekly spending data is obtained, wherein the selected content comprises information on at least one of the following;
services, brands, offers, advertisements, vouchers, coupons, and social media updates.
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Specification