Sentiment management system
First Claim
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1. A method of managing customer sentiment, the method comprising:
- selecting a target customer from a plurality of customers;
monitoring an interaction of the target customer with social media using one or more social media accounts associated with the target customer;
deriving sentiment of the customer from the interaction of the customer with the social media;
determining a confidence level of the sentiment of the target customer, wherein the confidence level indicates an accuracy of the derived sentiment;
generating sentiment data for the customer using the derived sentiment;
generating a predictive model for customer service based upon the sentiment and the confidence level;
using the predictive model to suggest possible actions to be taken for the target customer by a customer service operator; and
incorporating the predictive model into the generated sentiment data.
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Abstract
A method of managing customer sentiment includes: monitoring an interaction of a customer with customer interactive media; deriving a sentiment of the customer from the interaction of the customer with the customer interactive media; generating sentiment data for the customer; and updating customer data in a customer database with the sentiment data in real-time.
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Citations
18 Claims
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1. A method of managing customer sentiment, the method comprising:
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selecting a target customer from a plurality of customers; monitoring an interaction of the target customer with social media using one or more social media accounts associated with the target customer; deriving sentiment of the customer from the interaction of the customer with the social media; determining a confidence level of the sentiment of the target customer, wherein the confidence level indicates an accuracy of the derived sentiment; generating sentiment data for the customer using the derived sentiment; generating a predictive model for customer service based upon the sentiment and the confidence level; using the predictive model to suggest possible actions to be taken for the target customer by a customer service operator; and incorporating the predictive model into the generated sentiment data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for managing customer sentiment for customer service, the system comprising:
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a processing device configured to control a sentiment analysis engine; a customer database configured to store customer data; and a computer readable storage device storing software instructions that, when executed by the processing device, cause the sentiment analysis engine to; select a customer, the customer being influential in a specific industry; monitor an interaction of the customer with social media using one or more social media accounts associated with the customer; derive a sentiment of the customer from the interaction of the customer with the social media; determine a confidence level of the sentiment of the customer, wherein the confidence level indicates an accuracy of the derived sentiment; generate sentiment data for the customer using the derived sentiment; generate a predictive model for customer service based upon the sentiment data and the confidence level, the predictive model being configured to suggest possible actions that can be taken for the customer by a customer service agent; incorporate the predictive model into the generated sentiment data; receive a request to retrieve the customer data from the customer database upon interaction between the customer and a business; and display the customer data to the customer service agent, the customer data including the possible actions suggested by the predictive model to be taken by the customer service agent. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification