Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

• US 10,567,823 B2
• Filed: 12/24/2013
• Issued: 02/18/2020
• Est. Priority Date: 11/26/2008
• Status: Active Grant

• Current Assignee: Samba TV Incorporated
• Original Assignee: Free Stream Media Corporation
• Inventors: Navin, Ashwin, Zennadi, Omar, Harrison, David
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): Boyd, Alexander
• Application Number:
  US14/139,891
• Publication Number:
  US 20150181268A1
• Time in Patent Office: 2,247 Days
• CPC Class Codes: H04N 21/233 Processing of audio elementary streams monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25858 involving client software characteristics, e.g. OS identifier
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A method, apparatus and/or system related to relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device are disclosed. In one embodiment, a method includes determining that a user is likely viewing a networked media device and/or accessing a client device while viewing the networked media device, determining that the content currently being displayed on the networked media device is associated with a motion-video advertisement through an automatic content recognition algorithm applied to the networked media device, selecting an alphanumeric advertisement formatted for a display area of the client device based on contextual match between the motion-video advertisement and/or the alphanumeric advertisement, and/or delivering the alphanumeric advertisement to the client device while the motion-video advertisement is still rendering on the networked media device.

Claims

1. A machine-implemented method of targeted advertising to a client device, comprising:

constraining an executable environment in a security sandbox;

executing a sandboxed application in the constrained executable environment; and

enabling, through the sandboxed application,

automatically inferring at least one of a current association and a previous association of the client device with a media device networked to the client device;

automatically identifying a first content displayed on the networked media device automatically inferred to be associated with the client device; and

automatically targeting a second advertisement to the sandboxed application executing on the client device based on the identified first content,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

2. The method of claim 1, further comprising:

determining from a schedule that a media program that a user previously watched is subsequently positioned to be aired as the first content;

selecting an alphanumeric advertisement associated with the media program formatted for a display area of the client device based on a contextual match between the media program and the alphanumeric advertisement; and

delivering the alphanumeric advertisement to the client device prior to the airing of the media program as the first content.

3. The method of claim 2, further comprising:

determining from the schedule that a second media program that is contextually relevant to the media program is subsequently positioned to be aired;

selecting another alphanumeric advertisement associated with the second media program formatted for the display area of the client device; and

delivering the another alphanumeric advertisement to the client device prior to the airing of the second media program.

4. The method of claim 1, further comprising:

delivering the second advertisement to the client device,

wherein the first content s a first advertisement, and

wherein the sandboxed application of the client device is a web browser.

5. The method of claim 1, wherein the second advertisement is interactive.

6. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, WiFi direct BSSID of the networked media device, a short code, a username, and a quick response (QR) code that is at least one of shared by and visible to both the client device and the networked media device.

7. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from the networked media device or a device external to the networked media device, independent of whether one or both of the networked media device and the client device can connect to a third device other than to receive an identifying signal.

8. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

9. The method of claim 1,

wherein the automatic identification is through an automatic content recognition (ACR) of the networked media device.

10. The method of claim 1,

wherein an advertisement spot is submitted to the advertisement exchange to enable a bidder to buy ads without requiring the sandboxed application to integrate with content ID based advertisement targeting, and without requiring the sandboxed application to be cognizant of the content ID based advertisement targeting.

11. The method of claim 1, comprising automatically inferring the at least one of the current association and the previous association of the client device with the networked media device in accordance with the sandboxed application executing on the client device discovering the networked media device when on a private computer network common to both the client device and the networked media device.

12. A system of targeted advertising, comprising:

a client device to;

constrain an executable environment in a security sandbox; and

execute a sandboxed application in the constrained executable environment;

a media device networked to the client device; and

one or more servers communicatively coupled to both the client device and the networked media device through a computer network to, in conjunction with the sandboxed application executing on the client device;

automatically infer at least one of a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device automatically inferred to be associated with the client device, and

automatically target a second advertisement to a webpage displayed by the sandboxed application of the client device based on the identified first advertisement,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

13. The system of claim 12, wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate at least one fingerprint,

the at least one fingerprint comprises at least one age fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint, and

the processor is configured to communicate the at least one fingerprint to the one or more servers.

14. The system of claim 13, wherein the automatic identification of the first advertisements based on an advertisement fingerprint database and the at least one fingerprint.

15. The system of claim 14, wherein the one or more servers is further configured to:

receive the at least one fingerprint,

automatically identify a channel the networked media device is tuned to based on the at least one fingerprint, and

generate one or more channel-specific fingerprints, and

wherein the automatic identification of the first advertisement is based on advertisement fingerprint database and the one or more channel-specific fingerprints.

16. The system of claim 12, wherein the second advertisement is interactive.

17. The system of claim 12,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, WiFi direct BSSID of the networked media device, a short code, a username, and a QR code that is at least one of shared by and visible to both the client device and the networked media device.

18. The system of claim 12,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from the networked media device or a device external to the networked media device, independent of whether one or both of the networked media device and the client device can connect to a third device other than to receive an identifying signal.

19. The system of claim 12, wherein an advertisement spot is submited to an advertisement exchange.

20. The system of claim 12,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

21. The system of claim 12, wherein the one or more servers, in conjunction with the sandboxed application executing on the client device, is configured to automatically infer the at least one of the current association and the previous association of the client device with the networked media device in accordance with the sandboxed application executing on the client device discovering the networked media device when on a private computer network common to both the client device and the networked media device.

22. A system of targeted advertising, comprising:

a client device to;

constrain an executable environment in a security sandbox; and

execute a sandboxed application in the constrained executable environment, the sandboxed application being a web browser;

a media device networked to the client device; and

one or more servers communicatively coupled to both the client device and the networked media device through a computer network to, in conjunction with the sandboxed application executing on the client device;

automatically infer at least one of a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device automatically inferred to be associated with the client device, and

automatically target a second advertisement to the sandboxed application of the client device based on the identified first advertisement,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

23. The system of claim 22, wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate one or more fingerprints,

the one or more fingerprints comprises at least one of an image fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint, and

the processor is configured to communicate the one or more fingerprints to the one or more servers.

24. The system of claim 23, wherein the automatic identification of the first advertisement is based on an advertisement fingerprint database and the one or more fingerprints.

25. The system of claim 24, wherein the one or more servers is further configured to:

receive the one or more fingerprints,

automatically identify a channel the networked media device is tuned to based on the one or more fingerprints, and

generate one or more channel-specific fingerprints, and

wherein the automatic identification of the first advertisement is based on the advertisement fingerprint database and the one or more channel-specific fingerprints.

26. The system of claim 22, wherein the second advertisement is interactive.

27. The system of claim 22,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, WiFi direct BSSID of the networked media device, a short code, a username, and a QR code that is at least one of shared by and visible to both the client device and the networked media device.

28. The system of claim 22,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from the networked media device or a device external to the networked media device, independent of whether one or both of the networked media device and the client device can connect to a third device other than to receive an identifying signal.

29. The system of claim 22,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at east one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

30. The system of claim 22, wherein the one or more servers, in conjunction with the sandboxed application executing on the client device, is configured to automatically infer the at least one of the current association and the previous association of the client device with the networked media device in accordance with the sandboxed application executing on the client device discovering the networked media device when on a private computer network common to both the client device and the networked media device.