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Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

  • US 10,567,823 B2
  • Filed: 12/24/2013
  • Issued: 02/18/2020
  • Est. Priority Date: 11/26/2008
  • Status: Active Grant
First Claim
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1. A machine-implemented method of targeted advertising to a client device, comprising:

  • constraining an executable environment in a security sandbox;

    executing a sandboxed application in the constrained executable environment; and

    enabling, through the sandboxed application,automatically inferring at least one of a current association and a previous association of the client device with a media device networked to the client device;

    automatically identifying a first content displayed on the networked media device automatically inferred to be associated with the client device; and

    automatically targeting a second advertisement to the sandboxed application executing on the client device based on the identified first content,wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

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