Context based augmented advertisement
First Claim
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1. A method comprising:
- analyzing one or more frames of a piece of content to determine context information associated with the one or more frames, wherein the context information comprises one or more descriptors related to a scene occurring in the one or more frames, and the one or more descriptors identify the scene and its context;
determining a product to advertise in the piece of content by determining a product relevant to the scene based on the one or more descriptors; and
augmenting the piece of content with a product placement for the product, wherein the product placement appears to occur naturally in the piece of content.
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Abstract
One embodiment provides a method comprising analyzing one or more frames of a piece of content to determine a context of the one or more frames, determining a product to advertise in the piece of content based on the context, and augmenting the piece of content with a product placement for the product. The product placement appears to occur naturally in the piece of content.
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Citations
25 Claims
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1. A method comprising:
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analyzing one or more frames of a piece of content to determine context information associated with the one or more frames, wherein the context information comprises one or more descriptors related to a scene occurring in the one or more frames, and the one or more descriptors identify the scene and its context; determining a product to advertise in the piece of content by determining a product relevant to the scene based on the one or more descriptors; and augmenting the piece of content with a product placement for the product, wherein the product placement appears to occur naturally in the piece of content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system, comprising:
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at least one processor; and a non-transitory processor-readable memory device storing instructions that when executed by the at least one processor causes the at least one processor to perform operations including; analyzing one or more frames of a piece of content to determine context information associated with the one or more frames, wherein the context information comprises one or more descriptors related to a scene occurring in the one or more frames, and the one or more descriptors identify the scene and its context; determining a product to advertise in the piece of content by determining a product relevant to the scene based on the one or more descriptors; and augmenting the piece of content with a product placement for the product, wherein the product placement appears to occur naturally in the piece of content. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable storage medium including instructions to perform a method comprising:
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analyzing one or more frames of a piece of content to determine context information associated with the one or more frames, wherein the context information comprises one or more descriptors related to a scene occurring in the one or more frames, and the one or more descriptors identify the scene and its context; determining a product to advertise in the piece of content by determining a product relevant to the scene based on the one or more descriptors; and augmenting the piece of content with a product placement for the product, wherein the product placement appears to occur naturally in the piece of content. - View Dependent Claims (20, 21, 22, 23)
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24. A method comprising:
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gathering contextual information associated with an electronic signage, wherein the contextual information comprises one or more descriptors related to an environment of the electronic signage, and the one or more descriptors identify the environment and its context; determining a product to advertise on the electronic signage by determining a product relevant to the environment based on the one or more descriptors; and updating a display of the electronic signage with product placement content for the product. - View Dependent Claims (25)
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Specification