Content event insights
First Claim
1. A method for providing content event insights based on correlation of search queries, comprising:
- receiving one or more keywords associated with a content event;
receiving event criteria regarding the content event that includes a specified time period associated with the content event;
identifying relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within a geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed;
retrieving event information regarding the content event;
performing an analysis of the relevant search queries and the event information;
refining results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and
displaying the refined results of the analysis identifying any correlation of the relevant search queries with the content event.
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Abstract
Analysis of the effects of content events on correlated search queries is provided herein. As content events occur, terminology and key words related to the content event are analyzed against search queries submitted to search engines to determine the effect of the content event on what persons exposed to the content event search for. The timing, devices used, a user-demographics of the searches are collected to refine the analysis of the effect of the content event. For example, search queries may be gathered into fine-grained time periods, mobile/desktop device groups, and various geographic regions to determine how users are performing searches in light of the content event. The gathered search queries are refined based on the searches of persons not exposed to the content event to more accurately demonstrate the effect of the content event.
35 Citations
19 Claims
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1. A method for providing content event insights based on correlation of search queries, comprising:
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receiving one or more keywords associated with a content event; receiving event criteria regarding the content event that includes a specified time period associated with the content event; identifying relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within a geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed; retrieving event information regarding the content event; performing an analysis of the relevant search queries and the event information; refining results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and displaying the refined results of the analysis identifying any correlation of the relevant search queries with the content event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for providing content event insights based on correlation of search queries, comprising:
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a processor; and a memory including instructions, that when executed by the processor is operable to; receive one or more keywords associated with a content event; receive event criteria regarding the content event that includes a specified time period and a geographical location associated with the content event; identify relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within the geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed; retrieve event information regarding the content event; perform an analysis of the relevant search queries and the event information; refine results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and display the refined results of the analysis identifying any correlation of the relevant search queries with the content event. - View Dependent Claims (14, 15, 16, 17, 18)
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19. Computer storage media including processor executable instructions for providing content event insights based on correlation of search queries, comprising:
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receiving one or more keywords associated with a content event; receiving event criteria regarding the content event that includes a specified time period and a geographical location associated with the content event; identifying relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within the geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed, the relevant search queries identified by; querying a search database based on the one or more keywords and the event criteria; and receiving query results from the search database; retrieving event information regarding the content event; performing an analysis of the relevant search queries and the event information regarding the content event; refining results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and displaying the refined results of the analysis identifying any correlation of the relevant search queries with the content event.
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Specification