Computing system with dynamic web page feature

• US 10,579,699 B2
• Filed: 11/16/2016
• Issued: 03/03/2020
• Est. Priority Date: 10/17/2014
• Status: Active Grant

• Current Assignee: Tribune Media Company (Nexstar Media Group, Inc.)
• Original Assignee: Tribune Media Company (Nexstar Media Group, Inc.)
• Inventors: McKenzie, Ryan Philip, Schulist, Jerome, Greene, Jason
• Primary Examiner(s): Bullock, Joshua
• Assistant Examiner(s): Bui, Tiffany Thuy
• Application Number:
  US15/353,594
• Publication Number:
  US 20170109363A1
• Time in Patent Office: 1,203 Days
• CPC Class Codes: G06F 16/211 Schema design and management
• CPC Class Codes: G06F 16/215 Improving data quality; Data cleansing, e.g. de-duplication, removing invalid entries or correcting typographical errors
• CPC Class Codes: G06F 16/2358 Change logging, detection, and notification replication G06F16/27
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/986 Document structures and storage, e.g. HTML extensions

Abstract

An example method involves accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data; using the accessed web traffic data to determine that the first computing-device received a threshold amount of requests that are (i) for the web page and (ii) associated with a search term; responsive to the determining, modifying the meta-tag data based on the search term; and transmitting the modified meta-tag data to a second computing-device, wherein the second computing-device is configured for (i) receiving the modified meta-tag data, (ii) receiving a request for a list of search results based on a set of search terms, (iii) responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results, and (iv) transmitting the list of search results to a third computing-device.

Claims

1. A method comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data, wherein the meta-tag data of the web page specifies a set of one or more meta-tag keywords related to content of the web page and used by a search engine to locate the web page, and wherein the web-traffic data comprises data relating to one or more requests for accessing the web page;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for accessing the web page and (ii) associated with a particular search term;

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within the set of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term;

receiving a request for a list of search results based on a set of search terms;

responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results; and

transmitting the list of search results to a second computing-device.

2. The method of claim 1, wherein the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for accessing the web page, (ii) associated with the particular search term, and (iii) received by the first computing-device within a particular time period.

3. The method of claim 1, wherein modifying the meta-tag data based on the particular search term further comprises removing, from the set of meta-tag keywords of the web page, the meta-tag keyword that specifies the particular search term.

4. The method of claim 1, wherein modifying the meta-tag data based on the particular search term comprises modifying meta-tag data associated with a title of the web-page.

5. The method of claim 1, further comprising:

transmitting the modified meta-tag data to a second computing device.

6. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause performance of a set of acts comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data, wherein the meta-tag data of the web page specifies a set of one or more meta-tag keywords related to content of the web page and used by a search engine to locate the web page;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for accessing the web page and (ii) associated with a particular search term;

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within the set of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term;

receiving a request for a list of search results based on a set of search terms;

responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results; and

transmitting the list of search results to a second computing-device.

7. The computer-readable medium of claim 6, wherein the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for accessing the web page, (ii) associated with the particular search term, (iii) and received by the first computing-device within a particular period of time.

8. The computer-readable medium of claim 6, wherein modifying the meta-tag data based on the particular search term further comprises removing, from the set of meta-tag keywords of the web page, the meta-tag keyword that specifies the particular search term.