Social product promotion
First Claim
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1. A method of a computing system, the method comprising:
- storing a customer profile for each customer of a plurality of customers in an electronic database of the computing system, wherein each customer profile comprises an owned catalog identifying products that are owned by the respective customer and a wanted catalog identifying products that the respective customer wants to own;
receiving a product listing request for a first product from a client computing device of a first customer of the plurality of customers; and
in response to receiving the product listing request;
selecting, with the computing system, a second customer of the plurality of customers with the first product in their respective owned catalog;
identifying a plurality of products that are present in the wanted catalog for the first customer and in the owned catalog for the second customer; and
presenting, to the first customer via the client computing device, a user interface comprising;
information regarding the plurality of products identified as being present in the wanted catalog of the first customer and in the owned catalog of the second customer;
an indication that the plurality of products are wanted by the first customer and owned by the second customer; and
a user interface control configured, in response to being activated by the first customer, to initiate an electronic communication directed to the second customer that requests product feedback from the second customer regarding products of the plurality of products.
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Abstract
Methods and apparatus are disclosed regarding an e-commerce system having social networking aspects. The e-commerce system leverages such social networking aspects to help promote the sale of products.
27 Citations
17 Claims
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1. A method of a computing system, the method comprising:
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storing a customer profile for each customer of a plurality of customers in an electronic database of the computing system, wherein each customer profile comprises an owned catalog identifying products that are owned by the respective customer and a wanted catalog identifying products that the respective customer wants to own; receiving a product listing request for a first product from a client computing device of a first customer of the plurality of customers; and in response to receiving the product listing request; selecting, with the computing system, a second customer of the plurality of customers with the first product in their respective owned catalog; identifying a plurality of products that are present in the wanted catalog for the first customer and in the owned catalog for the second customer; and presenting, to the first customer via the client computing device, a user interface comprising; information regarding the plurality of products identified as being present in the wanted catalog of the first customer and in the owned catalog of the second customer; an indication that the plurality of products are wanted by the first customer and owned by the second customer; and a user interface control configured, in response to being activated by the first customer, to initiate an electronic communication directed to the second customer that requests product feedback from the second customer regarding products of the plurality of products. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computing system, comprising:
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a mass storage device configured to store a customer profile for each customer of a plurality of customers, wherein each customer profile comprises an owned catalog identifying products that are owned by the respective customer and a wanted catalog identifying products that the respective customer wants to own; a network interface configured to receive and transmit information; and a processor configured to; receive, from a client computing device of a first customer of the plurality of customers via the network interface, a product listing request for a first product; in response to the product listing request, select, via the processor, a second customer of the plurality of customers with the first product in their respective owned catalog, and identify a plurality of products that are present in the wanted catalog for the first customer and in the owned catalog for the second customer; and transmit signals, via the network interface, that cause the client computing device of the first customer to present a user interface comprising information regarding the plurality of products identified as being present in the wanted catalog of the first customer and in the owned catalog of the second customer, an indication that the plurality of products are wanted by the first customer and owned by the second customer, and a user interface control configured, in response to being activated by the first customer, to initiate an electronic communication directed to the second customer that requests product feedback from the second customer regarding products of the plurality of products. - View Dependent Claims (8, 9, 10, 11)
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12. A non-transitory computer readable medium comprising a plurality of instructions, that in response to being executed, cause a computing system to:
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store a customer profile for each customer of a plurality of customers in an electronic database of the computing system, wherein each customer profile comprises an owned catalog identifying products that are owned by the respective customer and a wanted catalog identifying products that the respective customer wants to own; receive, from a client computing device of a first customer of the plurality of customers, a product listing request for a first product; in response to the product listing request, select, via the computing system, a second customer of the plurality of customers with the first product in their respective owned catalog, and identify a first product that is present in the wanted catalog for the first customer and in the owned catalog for the second customer; and present, to the first customer via the client computing device, a user interface comprising; information regarding the first product identified as being present in the wanted catalog of the first customer and in the owned catalog of the second customer; an indication that the first product is wanted by the first customer and owned by the second customer; and a user interface control configured, in response to being activated by the first customer, to initiate an electronic communication directed to the second customer that requests product feedback from the second customer regarding the first product. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification