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System for optimized embedding and analysis of branded content

  • US 10,580,165 B2
  • Filed: 09/26/2017
  • Issued: 03/03/2020
  • Est. Priority Date: 09/26/2017
  • Status: Active Grant
First Claim
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1. A computer-implemented method for inserting a second visual media item into a first visual media item, visual media items being formed of image data, the method comprising:

  • analyzing the first visual media item to identify one or more spatial locations to insert the second visual media item within image data of the first visual media item;

    detecting characteristics of the one or more identified spatial locations within the first visual media item;

    transforming the second visual media item according to the detected characteristics; and

    combining the first visual media item and the second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output the second visual media item is displayed within the first visual media item at the one or more identified spatial locations;

    wherein the second visual media item is selected from a collection of candidate visual media items based on;

    an analysis of color, lighting, or color and lighting in the first visual media item at the one or more identified spatial locations and each candidate visual media item, ora comparison of at least two of;

    metadata of the first visual media item, metadata of each candidate visual media item, or user preference data.

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