Sponsored story creation user interface

• US 10,585,550 B2
• Filed: 08/25/2017
• Issued: 03/10/2020
• Est. Priority Date: 11/05/2007
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Schoen, Kent, Li, Ning, Jin, Robert Kang Xing, Zigoris, Philip Anastasios, Gronski, Jessica, Walke, Jordan, Giovanola, Eric Michel
• Primary Examiner(s): Jean, Frantz B
• Application Number:
  US15/687,390
• Publication Number:
  US 20170357384A1
• Time in Patent Office: 928 Days
• Field of Search: 709217
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

Claims

1. A method comprising:

providing for display to a user a graphical interface for generating a sponsored story specification for use in generating a sponsored story in a social networking system;

receiving a first selection from the user through the displayed graphical interface of a location in the social networking system that the sponsored story is to be presented at;

receiving a second selection from the user through the display graphical interface of a story type identifying a type of the sponsored story;

rendering a graphical preview, for display to the user, of the sponsored story on the displayed graphical interface based on the first received selection and the second received selection;

receiving a third selection by the user of an icon corresponding to approval of the graphical preview; and

responsive to receiving the third selection, generating for display the sponsored story in the location of the social networking system to a viewing user.

2. The method of claim 1, wherein the graphical interface comprises one or more selectable drop-down menus.

3. The method of claim 2, wherein the first selection of the location in the social networking system that the sponsored story is to be presented at is received through one of the one or more selectable drop-down menus.

4. The method of claim 2, wherein one of the one or more selectable drop-down menus identifies an entity that the sponsored story is rendered for.

5. The method of claim 4, wherein the entity is one of a business, an individual, a television show, an application, or a physical location.

6. The method of claim 1, wherein the story type identifying the type of the sponsored story is one of a post story, a like story, or a location check-in story.

7. The method of claim 1, wherein the location in the social networking system that the sponsored story is to be presented at is a wall associated with a user that matches a targeting criteria for the sponsored story.

8. The method of claim 7, wherein the user that matches the targeting criteria for the sponsored story is identified based on one or more additional users connected to the user in the social networking system.

9. The method of claim 7, wherein the targeting criteria is one of a geographic or temporal criteria.

10. The method of claim 1, further comprising:

receiving a user selection to activate the sponsored story specification;

identifying one or more stories in an activity stream that satisfy the activated sponsored story specification; and

generating at least one sponsored story from the identified one or more stories in the activity stream.

11. A non-transitory computer-readable medium comprising computer code that, when executed by one or more processors, causes the one or more processors to:

provide for display to a user a graphical interface for generating a sponsored story specification for use in generating a sponsored story in a social networking system;

receive a first selection from the user through the displayed graphical interface of a location in the social networking system that the sponsored story is to be presented at;

receive a second selection from the user through the display graphical interface of a story type identifying a type of the sponsored story; and

render a graphical preview, for display to the user, of the sponsored story on the displayed graphical interface based on the first received selection and the second received selection;

receive a third selection by the user of an icon corresponding to approval of the graphical preview; and

responsive to receiving the third selection, generate for display the sponsored story in the location of the social networking system to a viewing user.

12. The non-transitory computer-readable medium of claim 11, wherein the graphical interface comprises one or more selectable drop-down menus.

13. The non-transitory computer-readable medium of claim 12, wherein the first selection of the location in the social networking system that the sponsored story is to be presented at is received through one of the one or more selectable drop-down menus.

14. The non-transitory computer-readable medium of claim 12, wherein one of the one or more selectable drop-down menus identifies an entity that the sponsored story is rendered for.

15. The non-transitory computer-readable medium of claim 11, wherein the location in the social networking system that the sponsored story is to be presented at is a wall associated with a user that matches a targeting criteria for the sponsored story.

16. The non-transitory computer-readable medium of claim 15, wherein the user that matches the targeting criteria for the sponsored story is identified based on one or more additional users connected to the user in the social networking system.

17. The non-transitory computer-readable medium of claim 15, wherein the targeting criteria is one of a geographic or temporal criteria.

18. The non-transitory computer-readable medium of claim 11, further comprising computer code that, when executed by the processor, causes the processor to:

receive a user selection to activate the sponsored story specification;

identify one or more stories in an activity stream that satisfy the activated sponsored story specification; and

generate at least one sponsored story from the identified one or more stories in the activity stream.

19. A non-transitory computer-readable medium comprising computer code that, when executed by one or more processors, causes the one or more processors to:

provide for display to a user a graphical interface for generating a sponsored story specification, the graphical interface comprising;

a sponsored story location control providing a plurality of selectable options that each describe a location in a social networking system that a sponsored story is to be presented at, the sponsored story generated from the sponsored story specification;

a plurality of selectable story type options, each selectable story type option identifying a type of the sponsored story; and

a graphical preview region for displaying a preview of the sponsored story, the preview of the sponsored story generated according to a location in the social networking system selected by the user in the sponsored story location control and a type of the sponsored story selected by the user from the plurality of selectable story type options, the graphical preview region including an icon corresponding to approval of the graphical preview; and

generate for display the sponsored story in the location of the social networking system to a viewing user.

20. The non-transitory computer-readable medium of claim 19, wherein the preview of the sponsored story displayed in the graphical preview region is displayed in response to receiving the selection of the location through the sponsored story location control and the selection of the type of the sponsored story selected from the plurality of selectable story type options.