Methods and apparatus for secondary content management and fraud prevention
First Claim
1. A method of mitigating advertising viewing fraud during delivery of Internet Protocol (IP) packetized media content and advertising content to an IP-enabled client device of a subscriber within a managed content delivery network, the method comprising:
- authenticating at least one of the subscriber and the IP-enabled client device to access content via the managed content delivery network;
receiving a first communication from the IP-enabled client device for delivery of the IP packetized media content;
causing generation of a unique session identifier relating to the first communication;
transmitting a manifest file containing the unique session identifier, a first information relating to a plurality of media elements, and a second information relating to at least one advertising element, to the IP-enabled client device;
receiving from the IP-enabled client device another communication, the another communication comprising at least a portion of the second information and the unique session identifier;
validating the another communication based at least on the unique session identifier contained therein;
causing counting of the validated another communication as a valid advertising request; and
causing provision of the at least one advertising element to the IP-enabled client device via an IP transport; and
wherein the validating is configured to reject a false communication not having the unique session identifier from being counted.
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Accused Products
Abstract
Methods and apparatus for secondary content management, including preventing viewing fraud, are disclosed. In one embodiment, apparatus of the present disclosure includes an Advertisement Decisioning Service (ADS) and Manifest Manipulator (MM) configured cooperate to receive client requests for secondary content, select one or more secondary content elements (e.g., advertisements), and generate and transmit one or more identifiers that uniquely identify the client'"'"'s request for a session. The selected advertisements in one implementation include embedded beacons or tags used to ensure accurate accounting with regards to the amount or quality of consumption of the advertisement by a user.
560 Citations
20 Claims
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1. A method of mitigating advertising viewing fraud during delivery of Internet Protocol (IP) packetized media content and advertising content to an IP-enabled client device of a subscriber within a managed content delivery network, the method comprising:
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authenticating at least one of the subscriber and the IP-enabled client device to access content via the managed content delivery network; receiving a first communication from the IP-enabled client device for delivery of the IP packetized media content; causing generation of a unique session identifier relating to the first communication; transmitting a manifest file containing the unique session identifier, a first information relating to a plurality of media elements, and a second information relating to at least one advertising element, to the IP-enabled client device; receiving from the IP-enabled client device another communication, the another communication comprising at least a portion of the second information and the unique session identifier; validating the another communication based at least on the unique session identifier contained therein; causing counting of the validated another communication as a valid advertising request; and causing provision of the at least one advertising element to the IP-enabled client device via an IP transport; and wherein the validating is configured to reject a false communication not having the unique session identifier from being counted. - View Dependent Claims (2, 3, 4, 5, 6)
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7. Network apparatus of a content distribution network, the network apparatus configured for mitigating advertising viewing fraud by validating an advertising content request, the advertising content request associated with delivery of packetized media content via an IP (Internet Protocol) transport, the network apparatus comprising:
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processing apparatus; network interface apparatus in data communication with the processing apparatus and configured to conduct data communications with a plurality of client devices via at least the content distribution network; and storage apparatus in data communication with the processing apparatus and comprising a plurality of computerized instructions executable on the processing apparatus, the plurality of computerized instructions configured to, when executed; cause generation of a shared data element for provision to a particular client device; transmit at least the shared data element to the particular client device via the network interface apparatus and the content distribution network; receive a request for provision of advertising content from the particular client device, the request including the shared data element; extract the shared data element present within the request; utilize at least a portion of the shared data element to validate the request; and using the validation with respect to at least one fraudulent or unconsumed request to prevent the network apparatus from counting the at least one fraudulent or unconsumed request. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method of delivering Internet Protocol (IP) packetized advertising content to an IP-enabled client device of a user within a content distribution network, the method comprising:
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obtaining a unique identifier; transmitting a data structure comprising at least the unique identifier, and first information relating to a plurality of advertising content elements, to the IP-enabled client device, the plurality of advertising content elements each comprising a portion of a complete advertisement; receiving from the IP-enabled client device a communication, the communication comprising at least;
(i) a first portion of the first information, the first portion of the first information relating to a first one of said plurality of advertising content elements, and (ii) the unique identifier or a derivative thereof;validating the communication based at least on the unique identifier or the derivative thereof; causing provision of the first one of said plurality of advertising content elements to the IP-enabled client device via an IP transport; receiving from the IP-enabled client device a subsequent communication, the subsequent communication comprising;
(i) a second portion of the first information, the second portion of the first information relating to a second one of said plurality of advertising content elements, (ii) the unique identifier or the derivative thereof, and (iii) consumption-related data; andwherein the consumption-related data is indicative of at least an amount of a then-current consumption of the complete advertisement by the IP-enabled client device. - View Dependent Claims (14, 15, 16, 17)
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18. A method of delivering Internet Protocol (IP) packetized media content and advertising content to an IP-enabled client device of a user within a managed content delivery network, the method comprising:
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receiving a communication from the IP-enabled client device for delivery of the IP packetized media content; causing generation of a unique session identifier relating to the communication; transmitting a manifest file comprising the unique session identifier, a first information relating to a plurality of advertising content elements, and a second information relating to the IP packetized media content, to the IP-enabled client device, the plurality of advertising content elements collectively comprising a complete advertisement; receiving from the IP-enabled client device an another communication, the another communication comprising at least;
(i) a first portion of the first information, the first portion of the first information relating to a first one of said plurality of advertising content elements, and (ii) the unique session identifier;validating the another communication based at least on the unique session identifier contained therein; causing provision of the first one of said plurality of advertising content elements to the IP-enabled client device via an IP transport; receiving from the IP-enabled client device a subsequent communication, the subsequent communication comprising;
(i) a second portion of the first information, the second portion of the first information relating to a second one of said plurality of advertising content elements, (ii) the unique session identifier, and (iii) a consumption-related value; andwherein the consumption-related value is indicative of at least one of a quality or an amount of a then-current consumption of the complete advertisement by the IP-enabled client device. - View Dependent Claims (19, 20)
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Specification