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Methods and apparatus to correlate a demographic segment with a fixed device

  • US 10,587,706 B2
  • Filed: 12/19/2014
  • Issued: 03/10/2020
  • Est. Priority Date: 10/20/2014
  • Status: Expired due to Fees
First Claim
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1. A method of identifying a demographic segment associated with a fixed device, the method comprising:

  • accessing a record indicating a public Internet Protocol (IP) address used by the fixed device;

    accessing monitoring data records received from a mobile device;

    determining, with a processor, a demographic segment of a user of the mobile device;

    associating, with the processor, the mobile device with the fixed device when an IP address of the mobile device from at least one of the monitoring data records matches the public IP address used by the fixed device;

    separating the monitoring data records into corresponding time blocks based on timestamps associated with respective ones of the monitoring data records;

    identifying at least one of a first monitoring data record or a second monitoring data record within a selected time block of the corresponding time blocks;

    determining a baseline probability that the user was present at the fixed device during the selected time block based on the demographic segment of the user of the mobile device;

    in response to the first monitoring data record received from the mobile device within the selected time block having an IP address that does not match the public IP address of the fixed device, negatively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block;

    in response to the second monitoring data record received from the mobile device within the selected time block having an IP address that matches the public IP address of the fixed device, positively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; and

    preparing a report based on the biased baseline probability, the report indicating the probability that the demographic segment will be present at the fixed device during the selected time block.

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