Methods and apparatus to correlate a demographic segment with a fixed device
First Claim
1. A method of identifying a demographic segment associated with a fixed device, the method comprising:
- accessing a record indicating a public Internet Protocol (IP) address used by the fixed device;
accessing monitoring data records received from a mobile device;
determining, with a processor, a demographic segment of a user of the mobile device;
associating, with the processor, the mobile device with the fixed device when an IP address of the mobile device from at least one of the monitoring data records matches the public IP address used by the fixed device;
separating the monitoring data records into corresponding time blocks based on timestamps associated with respective ones of the monitoring data records;
identifying at least one of a first monitoring data record or a second monitoring data record within a selected time block of the corresponding time blocks;
determining a baseline probability that the user was present at the fixed device during the selected time block based on the demographic segment of the user of the mobile device;
in response to the first monitoring data record received from the mobile device within the selected time block having an IP address that does not match the public IP address of the fixed device, negatively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block;
in response to the second monitoring data record received from the mobile device within the selected time block having an IP address that matches the public IP address of the fixed device, positively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; and
preparing a report based on the biased baseline probability, the report indicating the probability that the demographic segment will be present at the fixed device during the selected time block.
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Accused Products
Abstract
Methods, apparatus, systems, and articles of manufacture to correlate a demographic segment with a fixed device are disclosed. An example method includes accessing a record indicating a public Internet Protocol (IP) address used by a fixed device. A monitoring data record received from a mobile device is accessed. A demographic segment of a user of the mobile device is determined. The mobile device is associated with the fixed device when an IP address of the mobile device from the monitoring data record matches the public IP address used by the fixed device. The demographic segment of the user of the mobile device is associated with the fixed device based on the association of the fixed device and the mobile device.
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Citations
22 Claims
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1. A method of identifying a demographic segment associated with a fixed device, the method comprising:
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accessing a record indicating a public Internet Protocol (IP) address used by the fixed device; accessing monitoring data records received from a mobile device; determining, with a processor, a demographic segment of a user of the mobile device; associating, with the processor, the mobile device with the fixed device when an IP address of the mobile device from at least one of the monitoring data records matches the public IP address used by the fixed device; separating the monitoring data records into corresponding time blocks based on timestamps associated with respective ones of the monitoring data records; identifying at least one of a first monitoring data record or a second monitoring data record within a selected time block of the corresponding time blocks; determining a baseline probability that the user was present at the fixed device during the selected time block based on the demographic segment of the user of the mobile device; in response to the first monitoring data record received from the mobile device within the selected time block having an IP address that does not match the public IP address of the fixed device, negatively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; in response to the second monitoring data record received from the mobile device within the selected time block having an IP address that matches the public IP address of the fixed device, positively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; and preparing a report based on the biased baseline probability, the report indicating the probability that the demographic segment will be present at the fixed device during the selected time block. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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a monitoring data processor to access a record indicating a public Internet Protocol (IP) address used by a fixed device, the monitoring data processor to access a monitoring data records received from a mobile device, the monitoring data processor to associate the mobile device with the fixed device when an IP address of the mobile device from at least one of the monitoring data records matches the public IP address used by the fixed device; a demographic segment estimator to estimate a demographic segment of a user of the mobile device, the demographic segment estimator to impute the demographic segment of the user of the mobile device to the fixed device based on the association of the mobile device and the fixed device; a probability estimator to; separate the monitoring data records into corresponding time blocks based on timestamps associated with respective ones of the monitoring data records; identify at least one of a first monitoring data record or a second monitoring data record within a selected time block of the corresponding time blocks; determine a baseline probability that the user was present at the fixed device during the selected time block based the demographic segment of the user of the mobile device; in response to the first monitoring data record received from the mobile device within the selected time block having an IP address that does not match the public IP address of the fixed device, negatively bias the probability that the user was present at the fixed device during the selected time block; and in response to the second monitoring data record received from the mobile device within the selected time block having an IP address that matches the public IP address of the fixed device, positively biasing the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; and a reporter to prepare a report based on the biased baseline probability, the report indicating the probability that the demographic segment will be present at the fixed device during the selected time block. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A tangible computer readable storage medium comprising instructions which, when executed, cause a machine to at least:
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access a record indicating a public Internet Protocol (IP) address used by a fixed device; access monitoring data records received from a mobile device; determine a demographic segment of a user of the mobile device; associate the mobile device with the fixed device when an IP address of the mobile device from at least one of the monitoring data records matches the public IP address used by the fixed device; separate the monitoring data records into corresponding time blocks based on timestamps associated with respective ones of the monitoring data records; identify at least one of a first monitoring data record or a second monitoring data record within a selected time block of the corresponding time blocks; determine a baseline probability that the user was present at the fixed device during the selected time block based on the demographic segment of the user of the mobile device; in response to the first monitoring data record received from the mobile device within the selected time block having an IP address that does not match the public IP address of the fixed device, negatively bias the baseline probability that the user was present at the fixed device during the selected time block; in response to the second monitoring data record received from the mobile device within the selected time block having an IP address that matches the public IP address of the fixed device, positively bias the baseline probability that the user of the mobile device was present at the fixed device during the selected time block; and prepare a report based on the biased baseline probability, the report indicating the probability that the demographic segment will be present at the fixed device during the selected time block. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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Specification