Syndication of a behavioral profile using a monetization platform

• US 10,592,930 B2
• Filed: 03/09/2009
• Issued: 03/17/2020
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): Somers, Marc S
• Application Number:
  US12/400,166
• Publication Number:
  US 20090240569A1
• Time in Patent Office: 4,026 Days
• Field of Search: 707769, 707770
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 21/6209 to a single file or object, e.g. in a secure envelope, encrypted and accessed using a key, or with access control rules appended to the object itself
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.

Claims

1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform operations comprising:

receiving an opt-in request into a syndication program, the opt-in request being submitted from an entity associated with a page;

tagging the page with a syndication indication tag to commence a syndication process;

receiving a first request from a publisher for a behavioral datum of a user who has a mobile communication facility subscribed to a wireless operator;

determining the behavioral datum by the wireless operator based on interaction information of the user and at least another user who shares an attribute with the user for interacting with content provided by an application on respective mobile communication facilities of the user and the at least another user;

determining an availability condition comprising one or more limitations on access to the behavioral datum, wherein the availability condition is indicative of access availability for at least one of a first portion of the behavioral datum or a first variable in association with the behavioral datum, wherein the availability condition is not indicative of access availability for at least one of a second portion of the behavioral datum or a second variable in association with the behavioral datum;

responsive to receiving a second request to purchase an access grant, determining an updated availability condition, wherein the updated availability condition is indicative of access availability for at least one of the second portion of the behavioral datum or the second variable in association with the behavioral datum;

identifying a minimum bid for the behavioral datum, and a financial consideration for the behavioral datum from the first request;

in response to the financial consideration being greater than the minimum bid, receiving a portion of content determined based on the behavioral datum and at least one of the availability condition or the updated availability condition;

in response to the page having the syndication indication tag, identifying a position indicator in the syndication indication tag to display the portion of content within the page; and

causing the portion of content to be displayed at a position of the page based on the position indicator on the mobile communication facility.

2. The system of claim 1, wherein the availability condition is indicative of access availability for the first portion of the behavioral datum, wherein the availability condition is not indicative of access availability for the second portion of the behavioral datum.

3. The system of claim 2,

wherein the updated availability condition is indicative of access availability for the second portion of the behavioral datum.

4. The system of claim 1, wherein the availability condition is indicative of access availability for the first variable in association with the behavioral datum, wherein the availability condition is not indicative of access availability for the second variable in association with the behavioral datum.

5. The system of claim 4,

wherein the updated availability condition is indicative of access availability for the second variable in association with the behavioral datum.

6. The system of claim 1, wherein determining the behavioral datum further comprises determining the behavioral datum based on content being provided to the user by the application.

7. The system of claim 6, wherein determining the behavioral datum further comprises determining the behavioral datum based on a contextual datum that is associated with the content being provided to the user by the application.

8. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform operations comprising:

receiving an opt-in request into a syndication program, the opt-in request being submitted from an entity associated with a page;

tagging the page with a syndication indication tag to commence a syndication process;

receiving a first request from an ad server related to a behavioral datum of a user of a mobile communication facility;

determining the behavioral datum based on first interaction data related to the user interacting with first content provided by an application resident on the mobile communication facility and second interaction data related to another user interacting with second content provided by the application on another mobile communication facility;

determining an availability condition comprising one or more limitations on access to the behavioral datum, wherein the availability condition is indicative of access availability for at least one of a first portion of the behavioral datum or a first variable in association with the behavioral datum, wherein the availability condition is not indicative of access availability for at least one of a second portion of the behavioral datum or a second variable in association with the behavioral datum;

responsive to receiving a second request to purchase an access grant, determining an updated availability condition, wherein the updated availability condition is indicative of access availability for at least one of the second portion of the behavioral datum or the second variable in association with the behavioral datum;

identifying a minimum bid for the behavioral datum, and a financial consideration for the behavioral datum from the first request;

in response to the financial consideration being greater than the minimum bid, delivering the behavioral datum to the ad server;

receiving content determined based on the behavioral datum and at least one of the availability condition or the updated availability condition from the ad server;

in response to the page having the syndication indication tag, identifying a position indicator in the syndication indication tag to display the content within the page; and

causing the content to be displayed at a position of the page based on the position indicator.

9. The system of claim 8, wherein the identifying the minimum bid comprises identifying the minimum bid for the behavioral datum based on individual profile data of the user.

10. The system of claim 8, wherein the ad server is a performance-based ad network.

11. The system of claim 10, wherein the performance-based ad network includes a bidding platform to identify the minimum bid for the behavioral datum.

12. The system of claim 8, wherein the identifying the minimum bid comprises identifying the minimum bid for the behavioral datum based on regional aggregated behavioral data of a plurality of users associated with a wireless operator.

13. The system of claim 8, wherein the ad server is a part of a wireless operator.

14. The system of claim 8, wherein the behavioral datum is related to a search activity on the mobile communication facility.

15. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a browse activity on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

16. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a Short Message Service activity on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

17. The system of claim 8, wherein retrieving the behavioral datum further comprises retrieving the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a Multimedia Messaging Service activity on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

18. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to an application usage of the application on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

19. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a game usage on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

20. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a video usage on the mobile communication facility and received by a wireless operator that provides services to the mobile communication facility.

21. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a demographic datum that is associated with content being provided to the user by the application.

22. The system of claim 8, wherein determining the behavioral datum further comprises determining the behavioral datum based on a portion of at least one of the first interaction data or the second interaction data related to a geographic datum that is associated with content being provided to the user by the application.

23. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to:

determine a behavioral datum of a user based on user'"'"'s interaction with content provided by an application on a mobile communication facility and contextual datum that is associated with the content provided by the application, wherein an availability condition comprises one or more limitations on access to the behavioral datum,

wherein the availability condition is indicative of access availability for at least one of a first portion of the behavioral datum or a first variable in association with the behavioral datum, wherein the availability condition is not indicative of access availability for at least one of a second portion of the behavioral datum or a second variable in association with the behavioral datum,

wherein an updated availability condition is associated with a first request to purchase an access grant, wherein the updated availability condition is indicative of access availability for at least one of the second portion of the behavioral datum or the second variable in association with the behavioral datum;

associate the behavioral datum with a demographic datum in an association;

store the association in a behavioral database, wherein the behavioral database includes data from a plurality of mobile communication facility users;

receive a second request for behavioral data relating to the plurality of mobile communication facility users;

select the association from the behavioral database based at least in part on the second request;

based on the association, determine content to be displayed for the user on the mobile communication facility;

receive an opt-in request into a syndication program, the opt-in request being submitted from an entity associated with a page;

tag the page with a syndication indication tag to commence a syndication process;

in response to the page having the syndication indication tag, identify a position indicator in the syndication indication tag to display the content within the page; and

cause the content to be displayed at a position of the page based on the position indicator.

24. The system of claim 23, wherein the instructions further cause the content aggregated with another content determined from another association in the behavioral database in the page to be displayed on the mobile communication facility.

25. The system of claim 23, wherein the instructions further cause a server application in the system, designed for delivering the page to the mobile communication facility, to retrieve the syndication indication tag.

26. The system of claim 23, wherein the instructions further cause the system to tag the page with the syndication indication tag with the position indicator.