Display devices

• US 10,598,357 B2
• Filed: 02/08/2019
• Issued: 03/24/2020
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: The Coca-Cola Company
• Original Assignee: The Coca-Cola Company
• Inventors: Jurewicz, William Jefferson, Squires, James Allen, Haroldson, Barrett David, Duarte, Lawrence Alexander, Hueske, Jeremiah Matthew, Kwong, Lo Chi, Roske, Shawn, Obelleiro, Julio, Perkins, Mervin, West, Ryan, Revelas, Peter, Kirschner, Jonathan, Marchbanks, Lisa R., Presten, Marjorie, Brown, Kathrine Marie, Billig, Jeremy D., Bryant, Gregory Oren
• Primary Examiner(s): Edun, Muhammad N
• Application Number:
  US16/271,395
• Publication Number:
  US 20190257506A1
• Time in Patent Office: 410 Days
• CPC Class Codes: F21V 21/22 telescopic
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06F 3/1446 display composed of modules, e.g. video walls
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 19/00 Manipulating 3D models or images for computer graphics
• CPC Class Codes: G06T 3/18 Image warping, e.g. rearranging pixels individually
• CPC Class Codes: G09F 13/00 Illuminated signs; Luminous advertising G09F9/00, G09F11/00 take precedence; control of displays in general using static means to present variable information G09G
• CPC Class Codes: G09F 13/005 Illumination controller or illuminated signs including an illumination control system
• CPC Class Codes: G09F 13/0454 Slidable panels or parts
• CPC Class Codes: G09F 13/30 with moving light sources, e.g. rotating luminous tubes
• CPC Class Codes: G09F 13/34 with light sources co-operating with movable members, e.g. with shutters to cover or uncover the light source apparatus wherein advertising or display material is moved in a continuous or intermittent succession G09F11/00; construction or details of lighting devices F21V11/00
• CPC Class Codes: G09F 2013/189 Three dimensional effects
• CPC Class Codes: G09F 2013/222 with LEDs
• CPC Class Codes: G09F 9/00 Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the variable information is permanently attached to a movable support G09F11/00; abacus G06C1/00; slide-rules G06G1/00
• CPC Class Codes: G09F 9/3026 Video wall, i.e. stackable semiconductor matrix display modules video wall control systems G06F3/1446, G09G2300/026
• CPC Class Codes: G09F 9/33 being semiconductor devices, e.g. diodes
• CPC Class Codes: G09F 9/372 the positions of the elements being controlled by the application of an electric field
• CPC Class Codes: G09G 2300/026 Video wall, i.e. juxtaposition of a plurality of screens to create a display screen of bigger dimensions
• CPC Class Codes: G09G 2300/0426 Layout of electrodes and connections
• CPC Class Codes: G09G 2320/0613 The adjustment depending on the type of the information to be displayed
• CPC Class Codes: G09G 2360/144 : the light being ambient light
• CPC Class Codes: G09G 2380/06 : Remotely controlled electronic signs other than labels
• CPC Class Codes: G09G 3/3433 : using light modulating elements actuated by an electric field and being other than liquid crystal devices and electrochromic devices using liquid crystal devices G09G3/36; using electrochromic devices G09G3/38
• CPC Class Codes: G09G 3/3648 : using an active matrix G09G3/367 - G09G3/3696 take precedence
• CPC Class Codes: G09G 5/02 : characterised by the way in which colour is displayed details of colour display specific for CRTs G09G1/28; specific for flat matrix panels other than liquid crystal displays G09G3/2003; specific for liquid crystal displays G09G3/3607
• CPC Class Codes: G09G 5/10 : Intensity circuits
• CPC Class Codes: H05K 7/00 : Constructional details common to different types of electric apparatus casings, cabinets, drawers H05K5/00

Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims

1. A display device, comprising:

a plurality of lit elements located in the display device; and

a plurality of modules, the plurality of modules including both movable modules and non-movable modules;

wherein the movable modules are adapted to form a dynamic area of the display device; and

wherein the non-movable modules are adapted to form a stationary area of the display device.

2. The display device of claim 1, wherein the stationary area includes at least one logo graphic.

3. The display device of claim 1, wherein a height of the display device is 19.6 meters and a width of the display device is 12.25 meters.

4. The display device of claim 1, wherein the movable modules each includes at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states, and a plurality of light modules being coupled to each at least one actuator assembly.

5. The display device of claim 4, wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

6. The display device of claim 4, further comprising a controller coupled to each one of the movable modules, the controller being programed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states.

7. The display device of claim 6, wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each at least one actuator assembly.

8. The display device of claim 4, wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

9. The display device of claim 8, wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

10. The display device of claim 8, wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

11. The display device of claim 4, further comprising a mechanical locking arrangement for securely locking each at least one actuator assembly in the retracted state.

12. A system for displaying content, the system comprising:

a display device including;

a plurality of lit elements located in the display device;

a plurality of modules, the plurality of modules including both movable modules and non-movable modules;

wherein the movable modules are adapted to form a dynamic area of the display device; and

wherein the non-movable modules are adapted to form a stationary area of the display device;

a computing device configured to generate content for the display device, the computing device including;

memory; and

a processor to execute instructions stored in the memory to control the plurality of movable modules.

13. The system of claim 12, wherein the stationary area includes at least one logo graphic.

14. The system of claim 12, wherein each one of the movable modules includes at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states, and a plurality of light modules being coupled to each at least one actuator assembly.

15. The system of claim 14, wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

16. The system of claim 14, wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

17. The system of claim 16, wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

18. The system of claim 16, wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

19. The system of claim 14, wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of each at least one actuator assembly and second content configured to control content displayed by the plurality of light modules, wherein the first content is a first video file that controls the motion of each at least one actuator assembly and the second content is a second video file that controls the content displayed by the plurality of light modules, with the first and second contents being synchronized so that the motion matches the content.

20. The system of claim 14, further comprising a mechanical locking arrangement for securely locking each at least one actuator assembly in the retracted state.