Advertising on autonomous or semi-autonomous vehicle exterior

• US 10,599,156 B2
• Filed: 07/27/2018
• Issued: 03/24/2020
• Est. Priority Date: 07/28/2017
• Status: Active Grant

• Current Assignee: Nuro, Inc.
• Original Assignee: Nuro, Inc.
• Inventors: Ferguson, David, Zhu, Jiajun, Jirapinyo, Pichayut, Leipold, Cosimo
• Primary Examiner(s): Cirnu, Alexandru
• Application Number:
  US16/047,901
• Publication Number:
  US 20190034967A1
• Time in Patent Office: 606 Days
• CPC Class Codes: A23L 2/52 Adding ingredients adding preservatives A23L2/44
• CPC Class Codes: A23L 5/00 Preparation or treatment of foods or foodstuffs, in general; Food or foodstuffs obtained thereby; Materials therefor
• CPC Class Codes: A23L 7/109 Types of pasta, e.g. macaroni or noodles
• CPC Class Codes: A23V 2002/00 Food compositions, function of food ingredients or processes for food or foodstuffs
• CPC Class Codes: A47J 37/0658 specially adapted for cooking pizza
• CPC Class Codes: A47J 47/00 Kitchen containers, stands or the like, not provided for in other groups of this subclass; Cutting-boards, e.g. for bread bowls for food processors A47J43/0727
• CPC Class Codes: B60H 1/00364 for caravans or trailers
• CPC Class Codes: B60H 1/00735 Control systems or circuits characterised by their input, i.e. by the detection, measurement or calculation of particular conditions, e.g. signal treatment, dynamic models
• CPC Class Codes: B60P 1/36 using endless chains or belts thereon
• CPC Class Codes: B60P 3/007 for delivery of small articles, e.g. milk, frozen articles
• CPC Class Codes: B60P 3/0257 the object being a vending stall, restaurant or food kiosk
• CPC Class Codes: B60R 19/18 characterised by the cross-section; Means within the bumper to absorb impact
• CPC Class Codes: B60R 19/483 with obstacle sensors of electric or electronic type
• CPC Class Codes: B60R 2021/346 means outside vehicle body
• CPC Class Codes: B60R 21/34 Protecting non-occupants of a vehicle, e.g. pedestrians B60R19/02 takes precedence
• CPC Class Codes: B60R 21/36 using airbags
• CPC Class Codes: B60R 25/25 using biometry
• CPC Class Codes: B60R 25/252 Fingerprint recognition
• CPC Class Codes: B60W 2420/403 Image sensing, e.g. optical camera
• CPC Class Codes: B60W 2420/408 Radar; Laser, e.g. lidar
• CPC Class Codes: B60W 30/08 : Active safety systems predicting or avoiding probable or impending collision or attempting to minimise its consequences
• CPC Class Codes: B60W 60/001 : Planning or execution of driving tasks
• CPC Class Codes: B60W 60/0017 : of other traffic participants
• CPC Class Codes: B60W 60/00256 : Delivery operations
• CPC Class Codes: B64U 2101/64 : for parcel delivery or retrieval
• CPC Class Codes: B64U 2201/10 : autonomous, i.e. by navigating independently from ground or air stations, e.g. by using inertial navigation systems [INS]
• CPC Class Codes: B65G 2209/06 : Use of order trucks
• CPC Class Codes: B65G 67/24 : Unloading land vehicles
• CPC Class Codes: G01C 21/20 : Instruments for performing navigational calculations G01C21/24, G01C21/26 take precedence
• CPC Class Codes: G01C 21/343 : Calculating itineraries, i.e. routes leading from a starting point to a series of categorical destinations using a global route restraint, round trips, touristic trips travelling salesman problem G06Q10/04; optimisation of routes G06Q10/047
• CPC Class Codes: G01C 21/3438 : Rendez-vous, i.e. searching a destination where several users can meet, and the routes to this destination for these users; Ride sharing, i.e. searching a route such that at least two users can share a vehicle for at least part of the route
• CPC Class Codes: G01C 21/3453 : Special cost functions, i.e. other than distance or default speed limit of road segments
• CPC Class Codes: G05D 1/0027 : involving a plurality of vehicles, e.g. fleet or convoy travelling fleet control of land vehicles from a control room G05D1/0297; traffic control systems for road vehicles G08G1/00; for marine craft G08G3/00; for aircraft G08G5/00
• CPC Class Codes: G05D 1/0033 : by having the operator tracking the vehicle either by direct line of sight or via one or more cameras located remotely from the vehicle
• CPC Class Codes: G05D 1/0038 : by providing the operator with simple or augmented images from one or more cameras located onboard the vehicle, e.g. tele-operation images analyzed by a computer and used for automatic navigation G05D1/0246
• CPC Class Codes: G05D 1/0088 : characterized by the autonomous decision making process, e.g. artificial intelligence, predefined behaviours using knowledge based models G06N5/00
• CPC Class Codes: G05D 1/0094 : involving pointing a payload, e.g. camera, weapon, sensor, towards a fixed or moving target
• CPC Class Codes: G05D 1/0212 : with means for defining a desired trajectory involving a plurality of land vehicles G05D1/0287
• CPC Class Codes: G05D 1/0231 : using optical position detecting means position-fixing by using electromagnetic waves other than radio waves, e.g. optical position detecting means G01S5/16
• CPC Class Codes: G05D 1/0276 : using signals provided by a source external to the vehicle involving a plurality of vehicles G05D1/0287; automatically controlling vehicle speed responsive to externally generated signals B60K31/0058
• CPC Class Codes: G05D 1/0291 : Fleet control monitoring fleets in traffic control systems for road vehicles G08G1/127, G08G1/127
• CPC Class Codes: G05D 1/0295 : by at least one leading vehicle of the fleet
• CPC Class Codes: G05D 1/0297 : by controlling means in a control room
• CPC Class Codes: G05D 1/12 : Target-seeking control
• CPC Class Codes: G06F 16/955 : using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 3/017 : Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0484 : for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06K 19/06028 : using bar codes
• CPC Class Codes: G06K 19/0723 : the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
• CPC Class Codes: G06K 7/10297 : arrangements for handling protocols designed for non-contact record carriers such as RFIDs NFCs, e.g. ISO/IEC 14443 and 18092 cryptographic protocols H04L9/00; network security protocols H04L63/00; real-time communication protocols in data switching networks H04L65/00; network protocols for data switching network services H04L67/00
• CPC Class Codes: G06K 7/10722 : Photodetector array or CCD scanning
• CPC Class Codes: G06K 7/1413 : 1D bar codes
• CPC Class Codes: G06N 20/00 : Machine learning
• CPC Class Codes: G06Q 10/00 : Administration; Management
• CPC Class Codes: G06Q 10/0631 : Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 10/06315 : Needs-based resource requirements planning or analysis
• CPC Class Codes: G06Q 10/0635 : Risk analysis of enterprise or organisation activities
• CPC Class Codes: G06Q 10/08 : Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 10/083 : Shipping
• CPC Class Codes: G06Q 10/0832 : Special goods or special handling procedures, e.g. handling of hazardous or fragile goods
• CPC Class Codes: G06Q 10/0833 : Tracking
• CPC Class Codes: G06Q 10/0834 : Choice of carriers
• CPC Class Codes: G06Q 10/0835 : Relationships between shipper or supplier and carriers
• CPC Class Codes: G06Q 10/08355 : Routing methods
• CPC Class Codes: G06Q 10/0837 : Return transactions
• CPC Class Codes: G06Q 20/00 : Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 20/127 : Shopping or accessing services according to a time-limitation
• CPC Class Codes: G06Q 20/18 : involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
• CPC Class Codes: G06Q 30/0265 : Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 : based on the position of the vehicle
• CPC Class Codes: G06Q 30/0631 : Item recommendations
• CPC Class Codes: G06Q 30/0645 : Rental transactions; Leasing transactions
• CPC Class Codes: G06Q 50/12 : Hotels or restaurants
• CPC Class Codes: G06Q 50/40 : Business processes related to the transportation industry shipping G06Q10/083
• CPC Class Codes: G06V 20/56 : exterior to a vehicle by using sensors mounted on the vehicle
• CPC Class Codes: G06V 20/64 : Three-dimensional objects
• CPC Class Codes: G07C 2009/0092 : for cargo, freight or shipping containers and applications therefore in general
• CPC Class Codes: G07C 2209/63 : Comprising locating means for detecting the position of the data carrier, i.e. within the vehicle or within a certain distance from the vehicle
• CPC Class Codes: G07C 9/00563 : using personal physical data of the operator, e.g. finger prints, retinal images, voicepatterns
• CPC Class Codes: G07C 9/00571 : operated by interacting with a central unit
• CPC Class Codes: G07C 9/00896 : specially adapted for particular uses
• CPC Class Codes: G07C 9/28 : the pass enabling tracking or indicating presence
• CPC Class Codes: G07F 17/0057 : for the hiring or rent of vehicles, e.g. cars, bicycles or wheelchairs car rental G07B15/00
• CPC Class Codes: G07F 17/12 : comprising lockable containers, e.g. for accepting clothes to be cleaned
• CPC Class Codes: G08G 1/04 : using optical or ultrasonic detectors
• CPC Class Codes: G08G 1/202 : Dispatching vehicles on the basis of a location, e.g. taxi dispatching
• CPC Class Codes: G08G 1/22 : Platooning, i.e. convoy of communicating vehicles
• CPC Class Codes: G09F 21/048 : Advertisement panels on sides, front or back of vehicles
• CPC Class Codes: H04L 67/12 : specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04W 4/024 : Guidance services
• CPC Class Codes: H04W 4/40 : for vehicles, e.g. vehicle-to-pedestrians [V2P]
• CPC Class Codes: H05B 6/688 : for thawing

Abstract

Provided herein is an autonomous or semi-autonomous vehicle fleet comprising a plurality of electric autonomous vehicle for apportioned display of a media, operating autonomously and a fleet management module for coordination of the autonomous vehicle fleet. Each autonomous or semi-autonomous vehicle comprising a screen configured to display the media. Activation, deactivation, brightness modification, in combination with specific media selection enables more efficient media display.

Claims

1. A system for apportioned display of a plurality of media by a fully-autonomous, autonomous, or semi-autonomous vehicle, the system comprising:

a) a vehicle, the vehicle being fully-autonomous, autonomous, or semi-autonomous, the vehicle comprising;

(i) a display screen configured to display a selected media, wherein the display screen is disposed on an exterior of the vehicle; and

(ii) at least one self-driving sensor, wherein the at least one self-driving sensor is configured to measure at least one input data, wherein the at least one self-driving sensor comprises at least one selected from a group including a camera, a lidar, a radar, and an ultrasonic sensor, the at least one input data corresponding to a surrounding of the vehicle; and

b) a media processor configured to provide a media application comprising;

(i) a current condition determination module, determining a current condition based on the input data, wherein the current condition is at least one selected from a group including an object and a weather condition, wherein determining the current condition comprises identifying the at least one of the object and the weather condition, wherein the object comprises a pedestrian, a cyclist, or a motorist, and wherein the current condition determination module further determines a demographic of the object;

(ii) a media selection module applying a media selection algorithm to select either one of a plurality of media as the selected media based on the current condition or an inactive display mode based on the current condition, wherein the plurality of media is stored in a media inventory database, and wherein each media is further associated with a display time of day media display parameter, a display period media display parameter, a display location media display parameter, a current vehicle speed media display parameter, a current temperature media display parameter, a current weather media display parameter, a current brightness media display parameter, or any combination thereof; and

(iii) a media display module displaying the selected media on the display screen when the media selection module selects the selected media, wherein the media display module selects the inactive display mode when a total or average weight of the plurality of the media parameters associated with the current condition is below a set value threshold.

2. The system of claim 1, wherein the media is associated with a display time of day media display parameter and the media selection algorithm selects the inactive display mode when it is nighttime.

3. A system for apportioned display of a plurality of media by a fully-autonomous, autonomous, or semi-autonomous vehicle, the system comprising:

a) a vehicle, the vehicle being fully-autonomous, autonomous, or semi-autonomous, the vehicle comprising;

(i) a display screen configured to display a selected media, wherein the display screen is disposed on an exterior of the vehicle; and

(ii) at least one self-driving sensor, wherein the at least one self-driving sensor is configured to measure at least one input data, wherein the at least one self-driving sensor comprises at least one selected from a group including a camera, a lidar, a radar, and an ultrasonic sensor, the at least one input data corresponding to a surrounding of the vehicle; and

b) a media processor configured to provide a media application comprising;

(i) a current condition determination module, determining a current condition based on the input data, wherein the current condition is at least one selected from a group including an object and a weather condition, wherein determining the current condition comprises identifying the at least one of the object and the weather condition, wherein the object comprises a pedestrian, a cyclist, or a motorist, and wherein the current condition determination module further determines a demographic of the object;

(ii) a media selection module applying a media selection algorithm to select either one of a plurality of media as the selected media based on the current condition or an inactive display mode based on the current condition, wherein the plurality of media is stored in a media inventory database, and wherein each media is further associated with a display time of day media display parameter, a display period media display parameter, a display location media display parameter, a current vehicle speed media display parameter, a current temperature media display parameter, a current weather media display parameter, a current brightness media display parameter, or any combination thereof; and

(iii) a media display module displaying the selected media on the display screen when the media selection module selects the selected media, wherein the media selection algorithm selects the inactive display mode when a total or average weight of a number of display events falls below a set value threshold, wherein the set value threshold is based on an energy condition.