Advertising selection

• US 10,600,082 B1
• Filed: 12/05/2008
• Issued: 03/24/2020
• Est. Priority Date: 12/05/2007
• Status: Active Grant

• Current Assignee: Beats Music, LLC (Apple Inc.)
• Original Assignee: Beats Music, LLC (Apple Inc.)
• Inventors: Gotcher, Peter C., Gottschalk, Eric M.
• Primary Examiner(s): Cao, Vincent M
• Application Number:
  US12/315,861
• Time in Patent Office: 4,127 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Selecting an advertisement is disclosed. Seed information associated a consumer'"'"'s preference for audio content is received. An affinity set comprising one or more member items based at least in part on the received seed information is determined. An advertisement associated with at least one item in the affinity set is selected. The advertisement is caused to be displayed to the consumer.

Claims

1. A system, comprising:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

receive a request to display an advertisement on a graphical user interface of an electronic device, wherein the request includes seed information including data describing a song associated with a first musical artist currently being played at the electronic device;

in response to receiving the request including the seed information, determine a plurality of candidate advertisements at least on part by;

determining, using the received seed information, an affinity set comprising one or more member items determined to have an affinity with the seed information, wherein the affinity is based on at least one shared common property from at least two sources between the seed information and a member item; and

in response to determining that a member item of the determined affinity set is targeted by one or more available advertisements, including the one or more available advertisements targeting the member item in the plurality of candidate advertisements, wherein the one or more candidate advertisements promote a second musical artist; and

cause an advertisement selected from the plurality of candidate advertisements at a time contemporaneous to the playing of the current song to be displayed on the graphical user interface of the electronic device, wherein the advertisement includes an interactive element for initiating playback of a song of the second musical artist and stopping playback of the song with the first musical artist currently being played.

2. The system of claim 1 wherein the seed information includes a plurality of songs played at the electronic device prior to the playing of the current song.

3. The system of claim 1 wherein the seed information includes a plurality of artists for which the electronic device has designated a preference.

4. The system of claim 1 wherein the at least one common shared property is a musical content.

5. The system of claim 4 wherein the musical content comprises an album.

6. The system of claim 4 wherein the musical content comprises a song.

7. The system of claim 4 wherein the musical content comprises a music video.

8. The system of claim 1, wherein the at least two sources are third party sources.

9. The system of claim 8 wherein the plurality of third party sources includes two or more different publishers.

10. The system of claim 1 wherein at least one member item is included in the affinity set based at least in part on information provided by an artist prior to the selection of the advertisement.

11. The system of claim 1 wherein the advertisement caused to be displayed is selected at least in part by selecting a publisher from a plurality of publishers.

12. The system of claim 1 wherein the advertisement caused to be displayed is selected at least in part by evaluating the plurality of candidate advertisements.

13. The system of claim 12 wherein evaluating the plurality of candidate advertisements includes determining a cost associated with displaying each of the plurality of candidate advertisements.

14. The system of claim 12 wherein evaluating the plurality of candidate advertisements includes determining a likelihood of a consumer taking an action.

15. The system recited in claim 1, wherein the memory is further configured to provide the processor with instructions which when executed cause the processor to:

determine a location associated with the electronic device.

16. The system of claim 15 wherein selecting the advertisement caused to be displayed includes comparing the location associated with the electronic device against a location associated with the advertisement.

17. The system of claim 1 wherein causing the selected advertisement to be displayed includes enabling a second song associated with the second musical artist to be played at the electronic device by interacting with the advertisement.

18. The system of claim 1 wherein the seed information includes an identifier of the first musical artist and wherein the affinity set does not include the first musical artist.

19. The system of claim 1 wherein the one or more members of the affinity set are ranked.

20. The system of claim 1 wherein the selected advertisement is bundled advertisements.

21. The system of claim 1 wherein the seed information includes one or more songs played at the electronic device prior to the playing of the current song.

22. The system recited in claim 1, wherein the request to display the advertisement is determined by scanning a website for seed information.

23. The system recited in claim 1, wherein the affinity set is defined manually.

24. The system recited in claim 1, wherein the memory is further configured to provide the processor with instructions which when executed cause the processor to:

further determine the plurality of candidate advertisements by context in which the advertisement will be displayed.

25. The system recited in claim 1, wherein the memory is further configured to provide the processor with instructions which when executed cause the processor to:

further determine the plurality of candidate advertisements by cookies at the electronic device.

26. The system recited in claim 1, wherein the memory is further configured to provide the processor with instructions which when executed cause the processor to:

further determine the plurality of candidate advertisements by cost of displaying the advertisement and potential revenue generated by displaying the advertisement.

27. The system recited in claim 1, wherein the memory is further configured to provide the processor with instructions which when executed cause the processor to:

further determine the plurality of candidate advertisements by historical performance data.

28. The system recited in claim 1, wherein the seed information includes a channel currently playing at the electronic device.

29. The system recited in claim 1, wherein the selected advertisement includes a limited time download.

30. A method for selecting an advertisement, comprising:

receiving a request to display an advertisement on a graphical user interface of an electronic device, wherein the request includes seed information including a song associated with a first musical artist being currently being played at the electronic device;

in response to receiving the request including the seed information, determining a plurality of candidate advertisements at least on part by;

determining, using a processor and the received seed information, an affinity set comprising one or more member items determined to have an affinity with the seed information, wherein the affinity is based on at least one shared common property from at least two sources between the seed information and a member item; and

in response to determining that a member item of the determined affinity set is targeted by one or more available advertisements, including the one or more available advertisements targeting the member item in the plurality of candidate advertisements, wherein the one or more candidate advertisements promote a second musical artist; and

cause an advertisement selected from the plurality of candidate advertisements at a time contemporaneous to the playing of the current song to be displayed on the graphical user interface of the electronic device, wherein the advertisement includes an interactive element for initiating playback of a song of the second musical artist and stopping playback of the song with the first musical artist currently being played.

31. The method of claim 30 wherein the advertisement caused to be displayed is selected at least in part by selecting a publisher from a plurality of publishers.

32. A computer program product for selecting an advertisement, the computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving a request to display an advertisement on a graphical user interface of an electronic device, wherein the request includes seed information including a song associated with a first musical artist being currently being played at the electronic device;

in response to receiving the request including the seed information, determining a plurality of candidate advertisements at least on part by;

determining using the received seed information an affinity set comprising one or more member items determined to have an affinity with the seed information, wherein the affinity is based on at least one shared common property from at least two sources between the seed information and a member item;

in response to determining that a member item of the determined affinity set is targeted by one or more available advertisements, including the one or more available advertisements targeting the member item in the plurality of candidate advertisements, wherein the one or more candidate advertisements promote a second musical artist; and

cause an advertisement selected from the plurality of candidate advertisements at a time contemporaneous to the playing of the current song to be displayed on the graphical user interface of the electronic device, wherein the advertisement includes an interactive element for initiating playback of a song of the second musical artist and stopping playback of the song with the first musical artist currently being played.

33. A system for selecting an advertisement the system being communicatively coupled to one or more electronic devices through a network, the system comprising:

a storage device including a database that maintains a plurality of affinities between various subsets of musical artists, musical contents, and musical genres and a plurality of advertisements from a plurality of sources and based on at least one shared common property between the various subset and the plurality of advertisements from at least two sources;

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

receive a request to display an advertisement on a graphical user interface of an electronic device, wherein the request includes seed information including a song associated with a first musical artist being currently being played at the electronic device;

in response to receiving the request including the seed information, determining a plurality of candidate advertisements at least on part by;

determining, using the received seed information, an affinity set comprising one or more member items determined to have an affinity with the seed information; and

in response to determining that a member item of the determined affinity set is targeted by one or more available advertisements, including the one or more available advertisements targeting the member item in the plurality of candidate advertisements, wherein the one or more candidate advertisements promote a second musical artist; and

cause an advertisement selected from the plurality of candidate advertisements at a time contemporaneous to the playing of the current song to be displayed on the graphical user interface of the electronic device, wherein the advertisement includes an interactive element for initiating playback of a song of the second musical artist and stopping playback of the song with the first musical artist currently being played.