Method of applying labels on store shelves in a retail environment

• US 10,600,339 B2
• Filed: 11/22/2016
• Issued: 03/24/2020
• Est. Priority Date: 06/14/2013
• Status: Active Grant

• Current Assignee: Electronic Imaging Services, Inc. (Avery Dennison Corporation)
• Original Assignee: Electronic Imaging Services, Inc. (Avery Dennison Corporation)
• Inventors: Weidauer, Jeffrey, Wilkinson, Michael, Adler, David
• Primary Examiner(s): Chan, Sing P
• Application Number:
  US15/358,336
• Publication Number:
  US 20170072673A1
• Time in Patent Office: 1,218 Days
• Field of Search: 156247, 156249, 156252, 156256, 156277, 156289
• CPC Class Codes: B29C 65/4825 Pressure sensitive adhesives
• CPC Class Codes: B29C 65/5057 positioned between the surfaces to be joined B29C65/5035 takes precedence
• CPC Class Codes: B29C 65/76 Making non-permanent or releasable joints
• CPC Class Codes: B29C 66/004 Preventing sticking together, e.g. of some areas of the parts to be joined
• CPC Class Codes: B29C 66/43 Joining a relatively small portion of the surface of said articles B29C66/45 takes precedence
• CPC Class Codes: B31D 1/021 Making adhesive labels having a multilayered structure, e.g. provided on carrier webs
• CPC Class Codes: B31D 1/026 Cutting or perforating B31D1/022 takes precedence
• CPC Class Codes: B31D 1/027 involving, marking, printing or coding
• CPC Class Codes: B32B 2255/26 Polymeric coating
• CPC Class Codes: B32B 2307/732 Dimensional properties
• CPC Class Codes: B32B 2307/748 Releasability
• CPC Class Codes: B32B 2317/12 Paper, e.g. cardboard
• CPC Class Codes: B32B 2323/10 Polypropylene
• CPC Class Codes: B32B 2367/00 Polyesters, e.g. PET, i.e. polyethylene terephthalate
• CPC Class Codes: B32B 2383/00 Polysiloxanes
• CPC Class Codes: B32B 2519/00 Labels, badges
• CPC Class Codes: B32B 27/10 of paper or cardboard
• CPC Class Codes: B32B 27/32 comprising polyolefins comprising vinyl (co)polymers or acrylic (co)polymers B32B27/30
• CPC Class Codes: B32B 27/36 comprising polyesters
• CPC Class Codes: B32B 3/266 characterised by an apertured layer, the apertures going through the whole thickness of the layer, e.g. expanded metal, perforated layer, slit layer regular cells B32B3/12
• CPC Class Codes: B32B 37/12 : characterised by using adhesives
• CPC Class Codes: B32B 37/1292 : selectively, e.g. in stripes, in patterns B32B37/0076 takes precedence
• CPC Class Codes: B32B 38/0004 : Cutting, tearing or severing, e.g. bursting; Cutter details cutting in general B26D; laminating combined with punching or perforating B32B38/04; removing all or part of the layers B32B38/10; cutting in combination with laying up and registration B32B38/185 takes precedence
• CPC Class Codes: B32B 38/1825 : characterised by the control or constructional features of devices for tensioning, stretching or registration
• CPC Class Codes: B32B 7/06 : permitting easy separation
• CPC Class Codes: B32B 7/12 : using interposed adhesives or interposed materials with bonding properties
• CPC Class Codes: G06K 19/06028 : using bar codes
• CPC Class Codes: G06K 19/06046 : Constructional details
• CPC Class Codes: G09F 2003/0208 : Indicia
• CPC Class Codes: G09F 2003/0214 : Stock management
• CPC Class Codes: G09F 2003/0225 : Carrier web
• CPC Class Codes: G09F 2003/023 : Adhesive
• CPC Class Codes: G09F 2003/0257 : Multilayer
• CPC Class Codes: G09F 3/02 : Forms or constructions layered products B32B
• CPC Class Codes: G09F 3/0297 : including a machine-readable marking, e.g. a bar code digitally marked record carriers in general G06K19/00
• CPC Class Codes: G09F 3/10 : by an adhesive layer
• CPC Class Codes: Y10T 156/10 : Methods of surface bonding and/or assembly therefor
• CPC Class Codes: Y10T 156/1052 : with cutting, punching, tearing or severing
• CPC Class Codes: Y10T 156/1057 : Subsequent to assembly of laminae

Abstract

A method of applying labels to a store shelf in a retail environment. The method includes applying labels with adhesive strips applied to a bottom surface of each label and a top laminate layer with a release coating applied to the top surface of each label. The labels in the pad are sequenced according to a store'"'"'s planogram.

Claims

1. A method of applying labels on a store shelf comprising:

obtaining a pad of labels comprising a plurality of stacked labels,

wherein each label comprises;

a substrate having display information printed on a top surface thereof, wherein the printing of the display information on the top surface and an order of the labels in the stack is controlled in accordance with a planogram of a store associated with the store shelf;

an adhesive strip applied to a bottom surface of each label;

a relief perforation formed in the substrate that relieves a tendency for the substrate to return to a rolled form, wherein the adhesive strip is applied over the relief perforation and reinforces each label to prevent tearing along the relief perforation; and

a release coating applied to the top surface of each label;

peeling a label from the pad of labels; and

affixing the label to a shelf;

wherein, before peeling, the adhesive strip of one label of the plurality of stacked labels is removably affixed to the release coating of an adjacent label of the plurality of stacked labels.