Content rate display adjustment between different categories of online documents in a computer network environment

• US 10,614,491 B2
• Filed: 11/23/2016
• Issued: 04/07/2020
• Est. Priority Date: 11/06/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Peng, Yefei
• Primary Examiner(s): Dyer, Andrew R
• Application Number:
  US15/360,365
• Publication Number:
  US 20180143946A1
• Time in Patent Office: 1,231 Days
• Field of Search: 715234, 715238
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

The present disclosure discusses the adjustment of a rate of display between different types of content item categories. The system of the present disclosure can determine a content item'"'"'s rate of display with a first category of content and with a second category of content. The system can determine a relationship between the display rates. If the display rates are outside of a predetermined range, the system can update the display parameters of the content categories.

Claims

1. A method to adjust a rate of display between different types of content item categories, the method comprising:

determining that a first count of presentations of content items of a first category of content displayed with a first type of first-party content is above a predefined range, the content items of the first category of content having a set of display parameters and associated with a first content provider;

determining that a second count of presentations of content items of a second category of content displayed with a second type of first-party content and is within the predefined range, the content items of the second category of content associated with the first content provider;

identifying a ratio between the first count of presentations and the second count of presentations;

identifying a threshold range indicating a first threshold and a second threshold;

determining, based on the ratio between the first count of presentations and the second count of presentations not being between the first threshold and the second threshold, that the ratio does not satisfy the threshold range;

determining, responsive to the ratio not satisfying the threshold range and based on the ratio between the first count of presentations and the second count of presentations, an adjustment factor for a rate of display of the content items of the first category of content;

updating the set of display parameters associated with the first category of content based at least on the adjustment factor;

receiving a request for content from a client device;

initiate a selection process for responding to the request for, the selection process identifying a content item;

determining, as part of the selection process, that the content item is associated with the first category of content;

using, responsive to the determination that the content item is associated with the first category of content, the updated set of display parameters associated with the first category of content for the content item as part of the selection process;

selecting, via the selection process and using the updated set of display parameters associated with the first category of content, the content item for responding to the request for content; and

providing, to the client device, a response to the request for content including the selected content item.

2. The method of claim 1, comprising:

generating, with the updated set of display parameters, a third count of presentations of the content items of the first category of content with the first type of first-party content.

3. The method of claim 2, comprising:

determining the third count of presentations of the content items of first category of content is within the predefined range.

4. The method of claim 1, comprising:

calculating a weighted ratio between the first count of presentations and the second count of presentations.

5. The method of claim 4, comprising:

determining the adjustment factor based on the weighted ratio between the first count of presentations and the second count of presentations.

6. The method of claim 1, comprising:

determining the updated display parameters are not proportional to the first count of presentations of the content items of the first category of content with a first type of first-party content.

7. The method of claim 6, comprising:

applying, responsive to determining the updated display parameters are not proportional to the first count of presentations of the content items of the first category content, a smoothing function to the adjustment factor.

8. The method of claim 7, wherein the smoothing factor reduces the effect of the adjustment factor on updating the display parameters.

9. The method of claim 1, comprising:

adding a momentum term to the adjustment factor, wherein the momentum term comprises a previously calculated adjustment factor.

10. The method of claim 1, comprising:

determining the adjustment factor based on a predetermined calculation schedule.

11. A system to adjust a rate of display between different types of content item categories, the system comprising one or more processors that:

determine that a first count of presentations of content items of a first category of content displayed with a first type of first-party content is above a predefined range, the content items of the first category of content having a set of display parameters and associated with a first content provider;

determine that a second count of presentations of content items of a second category of content displayed with a second type of first-party content is within the predefined range, the content items of the second category of content associated with the first content provider;

identify a ratio between the first count of presentations and the second count of presentations;

identify a threshold range indicating a first threshold and a second threshold;

determine, based on the ratio between the first count of presentations and the second count of presentations not being between the first threshold and the second threshold, that the ratio does not satisfy the threshold range;

determine, responsive to the ratio not satisfying the threshold range and based on the ratio between the first count of presentations and the second count of presentations, an adjustment factor for a rate of display of the content items of the first category of content;

update the set of display parameters associated with the first category of content based at least on the adjustment factor;

receive a request for content from a client device;

initiate a selection process for responding to the request for, the selection process identifying a content item;

determine, as part of the selection process, that the content item is associated with the first category of content;

use, responsive to the determination that the content item is associated with the first category of content, the updated set of display parameters associated with the first category of content for the content item as part of the selection process;

select, via the selection process and using the updated set of display parameters associated with the first category of content, the content item for responding to the request for content; and

provide, to the client device, a response to the request for content including the selected content item.

12. The system of claim 11, wherein the one or more processors:

generate, with the updated set of display parameters, a third count of presentations of the content items of the first category of content with the first type of first-party content.

13. The system of claim 12, wherein the one or more processors:

determine that the third count of presentations of the content items of the first category of content is within the predefined range.

14. The system of claim 11, wherein the one or more processors:

calculate a weighted ratio between the first count of presentations and the second count of presentations.

15. The system of claim 14, wherein the one or more processors:

determine the adjustment factor based on the weighted ratio between the first count of presentations and the second count of presentations.

16. The system of claim 11, wherein the one or more processors are operable to:

determine the updated display parameters are not proportional to the first count of presentations of the content items of the first category of content with a first type of first-party content.

17. The system of claim 16, wherein the one or more processors:

apply, responsive to the updated display parameters not being proportional to the first count of presentations of the content items of the first category content, a smoothing function to the adjustment factor.

18. The system of claim 17, wherein the smoothing factor is configured to reduce the effect of the adjustment factor on updating the display parameters.

19. The system of claim 11, wherein the one or more processors:

add a momentum term to the adjustment factor, wherein the momentum term comprises a previously calculated adjustment factor.

20. The system of claim 11, wherein the one or more processors:

determine the adjustment factor based on a predetermined calculation schedule.