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Content rate display adjustment between different categories of online documents in a computer network environment

  • US 10,614,491 B2
  • Filed: 11/23/2016
  • Issued: 04/07/2020
  • Est. Priority Date: 11/06/2013
  • Status: Active Grant
First Claim
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1. A method to adjust a rate of display between different types of content item categories, the method comprising:

  • determining that a first count of presentations of content items of a first category of content displayed with a first type of first-party content is above a predefined range, the content items of the first category of content having a set of display parameters and associated with a first content provider;

    determining that a second count of presentations of content items of a second category of content displayed with a second type of first-party content and is within the predefined range, the content items of the second category of content associated with the first content provider;

    identifying a ratio between the first count of presentations and the second count of presentations;

    identifying a threshold range indicating a first threshold and a second threshold;

    determining, based on the ratio between the first count of presentations and the second count of presentations not being between the first threshold and the second threshold, that the ratio does not satisfy the threshold range;

    determining, responsive to the ratio not satisfying the threshold range and based on the ratio between the first count of presentations and the second count of presentations, an adjustment factor for a rate of display of the content items of the first category of content;

    updating the set of display parameters associated with the first category of content based at least on the adjustment factor;

    receiving a request for content from a client device;

    initiate a selection process for responding to the request for, the selection process identifying a content item;

    determining, as part of the selection process, that the content item is associated with the first category of content;

    using, responsive to the determination that the content item is associated with the first category of content, the updated set of display parameters associated with the first category of content for the content item as part of the selection process;

    selecting, via the selection process and using the updated set of display parameters associated with the first category of content, the content item for responding to the request for content; and

    providing, to the client device, a response to the request for content including the selected content item.

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