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Individual online price adjustments in real time

  • US 10,621,631 B2
  • Filed: 05/22/2017
  • Issued: 04/14/2020
  • Est. Priority Date: 02/24/2011
  • Status: Active Grant
First Claim
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1. A method of a third party system operator offering goods and services from merchants to potential customers at prices determined by said third party system operator based on information the potential customers have, the method comprising:

  • the system operator storing, by using a computer system, in a database data relating to goods and services offered over a computer network by a number of merchants;

    the system operator monitoring, by using a sessionizer and a parser of the computer system, communications of a user over the computer network, and using the computer system and data from the monitored communications to create a representation of an interest of the user, including;

    filtering by the parser valid tokens out of the communications of the user over the computer network,hashing by an indexer the filtered tokens to obtain hashed values,sorting by the indexer the hashed values,storing by the indexer the sorted hashed values, andusing, by the computer system, the stored, sorted, hashed values to create the representation of the interest of the user,the system operator using a match engine of the computer system to match said interest of the user with one of said merchants;

    the system operator, by a product price finder operating on the computer system, determining information the user has about prices for a specified product or service;

    the system operator, by an adjustment engine of the computer system, using said determined information the user has about prices for the specified product or service, and in accordance with a specified rule set, to determine a price to offer the specified product or service of said one merchant to the user;

    the system operator, by the computer system, offering the specified product or service to the user over the computer network at said price determined by the system operator;

    the system operator sending specified data over the computer network to the one merchant, the specified data including a tag identifying the user and the price at which the specified product or service is offered to the user;

    said one of the merchants sending to the system operator purchase information about a purchase of the specified product or service;

    the system operator storing the purchase information in the database and using the purchase information for a statistical analysis; and

    using the information determined by the product price finder for a statistical data collection.

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