Search-enhanced semantic advertising

• US 10,628,847 B2
• Filed: 04/14/2010
• Issued: 04/21/2020
• Est. Priority Date: 04/15/2009
• Status: Active Grant

• Current Assignee: Fiver LLC
• Original Assignee: Fiver LLC
• Inventors: Wissner, James M., Spivack, Nova T.
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US12/760,424
• Publication Number:
  US 20100268596A1
• Time in Patent Office: 3,660 Days
• Field of Search: None
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Systems and methods for enhanced advertising using semantic search are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of identifying a semantic group with which content of a search result relates, further determining a facet of the semantic group with which the content of the search result relates, identifying an advertisement based on the facet of the semantic group, assigning an index to the advertisement as being associated with the facet of the semantic group, storing the index of the advertisement in a machine-readable storage medium, and/or presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.

Claims

1. A method for semantic search enhanced digital media, the method comprising:

receiving, by a server, one or more search results from an Internet search engine corresponding to a search query submitted by a user device across a communication network, wherein each search result is a web resource and has a location identifier;

identifying, by a natural language processor, a semantic type from the one or more location identifiers corresponding to each search result;

selecting one or more digital media having a matching semantic type to the semantic type of the one or more location identifiers;

displaying, by the Internet search engine, the one or more digital media to the user device in a user interface alongside the one or more search results;

receiving, from the user device through the user interface, a selection of a first location identifier of a specific search result;

selecting, based on the semantic type identified from the one or more location identifiers and the one or more digital media, a replacement web resource that includes resource details associated with a target web resource corresponding to the first location identifier; and

instead of directing the user device to a target web resource corresponding to the first location identifier, retrieving, for display to the user device, the replacement web resource.

2. The method of claim 1, wherein, the one or more digital media are selected by keyword matching using the semantic-type category.

3. The method of claim 1, wherein, the one or more search results include a web page.

4. The method of claim 1, wherein, the one or more location identifiers include a URI or URL.

5. The method of claim 1, further comprising:

identifying a set of search results responsive to the search query,

identifying each of the set of search results as having content related to a specific semantic-type category of a set of semantic-type categories;

identifying digital media to be associated with each of the set of search results using the specific semantic-type category to which the content of the search result is related.

6. The method of claim 5, further comprising:

receiving a request from the user device to view a specific search result of the set of search results,

wherein, the specific search result includes content related to the specific semantic type;

selecting at least one media item of the digital media using the specific semantic type,

wherein, the at least one media item is presented to the user device in conjunction with the specific search result.

7. The method of claim 6, further comprising:

categorizing each of the digital media according to the specific semantic type used to select the advertisement;

assigning an index to each of the digital media according to the specific semantic type used to select the advertisement;

storing the index assigned to each of the digital media in a machine-readable storage medium.

8. The method of claim 5, wherein, the digital media include third-party content.

9. The method of claim 8, wherein, a third-party host of the third-party content is charged for indexing each of the digital media based on the specific semantic-type used to select the advertisement.

10. The method of claim 5, wherein, the digital media include hosted content.

11. The method of claim 7, further comprising:

providing third-party hosts with the digital media and the indices associated with each of the digital media;

charging the third-party hosts for the index assigned to each of the digital media.

12. The method of claim 5,

wherein, at least a portion of each of the set of search results is identified as having content related to a specific attribute of the specific semantic-type category to which the search result is related,

further comprising identifying digital media to be associated with the at least a portion of each of the set of search results using the specific attribute to which the content is related.

13. The method of claim 12, wherein, the specific attribute is determined using patterns of the location identifier of each of the set of search results.

14. The method of claim 12, further comprising:

categorizing each of the digital media according to the specific attribute of the specific semantic-type category used to select the advertisement;

assigning an index to each of the digital media according to the specific attribute of the semantic-type category used to select the advertisement;

storing the index assigned to each of the digital media in a machine-readable storage medium.