Delivering targeted advertising to mobile devices

• US 10,628,854 B2
• Filed: 03/28/2016
• Issued: 04/21/2020
• Est. Priority Date: 02/04/2005
• Status: Active Grant

• Current Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Original Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Inventors: Tollinger, Preston, Dusing, Brent
• Primary Examiner(s): Stork, Kyle R
• Application Number:
  US15/082,266
• Publication Number:
  US 20160321701A1
• Time in Patent Office: 1,485 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Claims

1. A method of downloading advertising items from a host server to a portable client device, comprising:

receiving at the host server portable device information associated with the the portable client device, the portable device information comprising an amount of free memory space available on the portable client device;

determining, from the portable device information, a model or a version of the portable client device;

determining whether data is available regarding a referring client that referred the portable client device to the host server and whether the portable client device is seeking a specific incentive comprising a coupon, a discount, or a prepaid charge number, in response to previous purchasing history of the portable client device;

providing a client ID to store on the portable client device in response to determining the model or the version of the portable client device, and determining whether data is available regarding the referring client that referred the portable client device and whether the portable client device is seeking the specific incentive;

providing, in response to determining that the data is available regarding the referring client that referred the portable client device to the host server, a credit to the referring client associated with the data;

determining whether at least one advertising item on the host server is requested, by a requesting client, to be sent to the portable client device;

adding, to a command queue based on a determination that the at least one advertising item on the host server is requested, by the requesting client, to be sent to the portable client device, a command to deliver the at least one advertising item to the portable client device; and

delivering client software from the host server to the portable client device, the client software configured for downloading, based on the client ID, an amount of data for the specific incentive that the portable client device is seeking from the host server to the portable client device that is no more than the free memory space available on the portable device.

2. The method of claim 1, further comprising:

creating an account for the portable client device in response to the portable device information.

3. The method of claim 1, further comprising:

processing log data associated with the portable client device to determine whether previously provided incentives on the portable client device are expired; and

adding, to the command queue based on a determination that the previously provided incentives on the portable client device are expired, a command to remove the previously provided incentives from the portable client device.