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Method and system for conducting a chat

  • US 10,628,861 B1
  • Filed: 03/27/2015
  • Issued: 04/21/2020
  • Est. Priority Date: 10/23/2002
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • maintaining, by at least one or more computer systems associated with a web site, a chat session including one or more chat comments, the chat session managed by a chat service of the web site, the web site configured to further manage an advertisement service and at least another electronic service;

    determining, by the at least one or more computer systems, a relevance of a chat member of a plurality of chat members associated with the one or more chat comments of the chat session based at least in part on previous submissions of the chat member outside of the chat session but within the web site;

    identifying, by the at least one or more computer systems, a topic associated with the one or more chat comments associated with the chat member based at least in part on other topics associated with the one or more chat comments of the chat session, attributes of the chat member including reviews submitted within the web site, and the relevance of the chat member;

    maintaining, by the at least one or more computer systems, a mapping of topics to advertisements based at least in part on the chat service and the other electronic service;

    selecting, by the at least one or more computer systems, an advertisement based at least in part on the topic and the mapping of topics to advertisements; and

    providing, by the at least one or more computer systems, the advertisement for presentation in association with the chat session based at least in part on the advertisement service.

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