Method and system for conducting a chat
First Claim
Patent Images
1. A computer-implemented method comprising:
- maintaining, by at least one or more computer systems associated with a web site, a chat session including one or more chat comments, the chat session managed by a chat service of the web site, the web site configured to further manage an advertisement service and at least another electronic service;
determining, by the at least one or more computer systems, a relevance of a chat member of a plurality of chat members associated with the one or more chat comments of the chat session based at least in part on previous submissions of the chat member outside of the chat session but within the web site;
identifying, by the at least one or more computer systems, a topic associated with the one or more chat comments associated with the chat member based at least in part on other topics associated with the one or more chat comments of the chat session, attributes of the chat member including reviews submitted within the web site, and the relevance of the chat member;
maintaining, by the at least one or more computer systems, a mapping of topics to advertisements based at least in part on the chat service and the other electronic service;
selecting, by the at least one or more computer systems, an advertisement based at least in part on the topic and the mapping of topics to advertisements; and
providing, by the at least one or more computer systems, the advertisement for presentation in association with the chat session based at least in part on the advertisement service.
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Abstract
A method and system for conducting a chat session with multiple chat members. The chat system receives chat comments from the chat members. The chat system attempts to identify a topic or subject of the chat comment. The chat system may then retrieve product or product category advertisements relevant to the identified topic. The chat system then effects the display of the chat comment along with the retrieved advertisements to each chat member. The chat system thus dynamically recognizes the topic of chat comments and displays relevant additional information along with the chat comments.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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maintaining, by at least one or more computer systems associated with a web site, a chat session including one or more chat comments, the chat session managed by a chat service of the web site, the web site configured to further manage an advertisement service and at least another electronic service; determining, by the at least one or more computer systems, a relevance of a chat member of a plurality of chat members associated with the one or more chat comments of the chat session based at least in part on previous submissions of the chat member outside of the chat session but within the web site; identifying, by the at least one or more computer systems, a topic associated with the one or more chat comments associated with the chat member based at least in part on other topics associated with the one or more chat comments of the chat session, attributes of the chat member including reviews submitted within the web site, and the relevance of the chat member; maintaining, by the at least one or more computer systems, a mapping of topics to advertisements based at least in part on the chat service and the other electronic service; selecting, by the at least one or more computer systems, an advertisement based at least in part on the topic and the mapping of topics to advertisements; and providing, by the at least one or more computer systems, the advertisement for presentation in association with the chat session based at least in part on the advertisement service. - View Dependent Claims (2, 3, 4, 5, 6)
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7. One or more non-transitory computer-readable storage media comprising instructions that, when executed on one or more processors, cause the one or more processors to perform operations comprising:
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maintaining a chat session that includes chat data, the chat session managed by a chat service of a web site, the web site configured to further manage an electronic service; determining a relevance of a chat member of a plurality of chat members providing the chat data in the chat session based at least in part on previous submissions of the chat member outside of the chat session but within the web site; identifying an interest associated with a subset of the chat data provided by the chat member based at least in part on other interests associated with the chat data, attributes of the chat member including reviews submitted within the web site, and the relevance of the chat member; maintaining a set of associations between interests and additional data at the web site; determining that the additional data is associated with the interest based at least in part on the set of associations; and providing the additional data for insertion in the chat session based at least in part on the determining. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A system comprising:
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one or more processors; and one or more computer-readable storage media comprising instructions that, when executed on the one or more processors, configure the system to at least; maintain a chat session that includes user chat data, the chat session managed by a chat service of a web site, the web site configured to further manage an electronic service; determine a relevance of a chat member of a plurality of chat members providing the user chat data in the chat session based at least in part on previous submissions of the chat member outside of the chat session but within the web site; identify a topic associated with a subset of the chat data provided by the chat member based at least in part on other topics associated with the chat data of the chat session, attributes of the chat member including reviews submitted within the web site, and the relevance of the chat member; maintain associations between a plurality of topics and a plurality of advertisements at the web site based at least in part on the chat service and the electronic service; determine an advertisement about the topic based at least in part on the associations; and provide the advertisement in the chat session. - View Dependent Claims (17, 18, 19, 20)
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Specification