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Persisting advertisement data on a consumer device

  • US 10,643,218 B1
  • Filed: 11/13/2009
  • Issued: 05/05/2020
  • Est. Priority Date: 11/13/2009
  • Status: Active Grant
First Claim
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1. A computer-implemented method for persisting advertisement data on a consumer computing device, the method comprising performing instructions under the control of a computer system for:

  • transmitting, over a network, a web-based advertisement to a consumer computing device, the web-based advertisement including an interactive user interface control;

    receiving a request over the network for advertisement data from the consumer computing device, wherein the request for advertisement data is generated by user selection of the interactive user interface control;

    in response to receiving the request for advertisement data from the consumer computing device, generating a VCARD format file containing information regarding a product or service offered in the web-based advertisement and a reference to a webpage containing information regarding the product or service offered in the web-based advertisement;

    transmitting, over the network, the VCARD format file and a cookie to the consumer computing device, wherein the VCARD format file is configured for storage as a contact on the consumer computing device, and the cookie comprises a data delivery identifier that uniquely identifies the transmitting of the VCARD format file to the consumer computing device, and wherein the VCARD format file causes the consumer computing device to display the contact;

    detecting access to the webpage by the consumer computing device, the access comprising selection of the webpage reference included in the contact; and

    upon detecting the access to the webpage referenced in the contact, updating a landing page hit count maintained in a tracking record associated with the data delivery identifier.

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