Dismiss and follow up advertising
First Claim
Patent Images
1. A system, comprising:
- a memory device; and
a processor coupled to the memory device and configured to;
receive from a user device via a network an indication to display previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format;
retrieve from a data store a list of the previously dismissed content from the memory device;
provide via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content;
track user engagement with the list of the previously dismissed content on the user device; and
perform a responsive action based at least in part on the tracked user engagement.
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Abstract
Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content.
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Citations
19 Claims
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1. A system, comprising:
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a memory device; and a processor coupled to the memory device and configured to; receive from a user device via a network an indication to display previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format; retrieve from a data store a list of the previously dismissed content from the memory device; provide via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content; track user engagement with the list of the previously dismissed content on the user device; and perform a responsive action based at least in part on the tracked user engagement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 19)
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14. A method of providing access to previously dismissed content, comprising:
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receiving from a user device via a network an indication to display the previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format; retrieving from a data store a list of the previously dismissed content from a memory device; providing via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content tracking user engagement with the list of the previously dismissed content on the user device; and performing a responsive action based at least in part on the tracked user engagement. - View Dependent Claims (15, 16, 17)
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18. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
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receiving from a user device via a network an indication to display previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format; retrieving from a data store a list of the previously dismissed content from a memory device; providing via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content; tracking user engagement with the list of the previously dismissed content on the user device; and performing a responsive action based at least in part on the tracked user engagement.
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Specification