Dismiss and follow up advertising

• US 10,643,233 B2
• Filed: 02/18/2016
• Issued: 05/05/2020
• Est. Priority Date: 12/10/2013
• Status: Active Grant

• Current Assignee: Rowles Holdings LLC
• Original Assignee: Rowles Holdings LLC
• Inventors: Rowles, Noah Tilman
• Primary Examiner(s): Mengesha, Mulugeta
• Application Number:
  US15/046,958
• Publication Number:
  US 20160162933A1
• Time in Patent Office: 1,538 Days
• Field of Search: 725 32, 725 88- 89
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content.

Claims

1. A system, comprising:

a memory device; and

a processor coupled to the memory device and configured to;

receive from a user device via a network an indication to display previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format;

retrieve from a data store a list of the previously dismissed content from the memory device;

provide via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content;

track user engagement with the list of the previously dismissed content on the user device; and

perform a responsive action based at least in part on the tracked user engagement.

2. The system of claim 1, wherein user engagement includes at least one of deleting previously dismissed content from the list of the previously dismissed content without viewing further information, viewing the previously dismissed content for period of time, selecting a content of the previously dismissed content, interacting with the previously dismissed content, and clicking through to a website of a content provider associated with the previously dismissed content.

3. The system of claim 1, wherein the processor is further configured to store data associated with the tracked user engagement.

4. The system of claim 1, wherein to perform a responsive action, the processor is further configured to:

generate a sales record; and

send the sales record to a content provider.

5. The system of claim 1, wherein to perform a responsive action, the processor is further configured to provide a control to be displayed on the user device that when selected, enables a contact provider to contact the user.

6. The system of claim 1, wherein to perform a responsive action, the processor is further configured to send contact information associated with the user device to a content provider.

7. The system of claim 1, wherein the processor is further configured to:

receive an indication of the user engagement with a content of the previously dismissed content; and

store data associated with the user engagement.

8. The system of claim 7, wherein the processor is further configured to:

accumulate the data associated with the user engagement until report generation criteria is met; and

send the accumulated data to a content provider in the event the report generation criteria is met.

9. The system of claim 8, wherein the report generation criteria includes receiving a selection of an option to be contacted by the content provider.

10. The system of claim 8, wherein the report generation criteria includes a user associated with the user device accessing other content associated with the content provider.

11. The system of claim 8, wherein the report generation criteria includes a user associated with the user device beginning but not completing a transaction with the content provider.

12. The system of claim 1, wherein the previously dismissed content was previously displayed on the user device and dismissed by a user input.

13. The system of claim 12, wherein the user input comprises a dismiss and follow up gesture entered via a touchscreen.

19. The system of claim 1, wherein the previously dismissed content is provided to the user device according to one or more user preferences, wherein the one or more user preferences include a timing of providing the list of the previously dismissed content.

14. A method of providing access to previously dismissed content, comprising:

receiving from a user device via a network an indication to display the previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format;

retrieving from a data store a list of the previously dismissed content from a memory device;

providing via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content

tracking user engagement with the list of the previously dismissed content on the user device; and

performing a responsive action based at least in part on the tracked user engagement.

15. The method of claim 14, wherein user engagement includes at least one of deleting previously dismissed content from the list of the previously dismissed content without viewing further information, viewing the previously dismissed content for period of time, selecting a content of the previously dismissed content, interacting with the previously dismissed content, and clicking through to a website of a content provider associated with the previously dismissed content.

16. The method of claim 14, further comprising storing data associated with the tracked user engagement.

17. The method of claim 14, further comprising providing a control to be displayed on the user device that when selected, enables a contact provider to contact the user.

18. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving from a user device via a network an indication to display previously dismissed content, wherein the previously dismissed content includes content that was previously presented on the user device and the user device is configured to receive, from a user via an interface of the user device, an input that indicates the user desires to dismiss and follow up with the content at a later time, wherein interface of the user device is configured to receive one or more different types of input from the user to dismiss the content, wherein an input type of the different types of input that dismisses the content has a corresponding electronic follow-up format;

retrieving from a data store a list of the previously dismissed content from a memory device;

providing via the network the list of the previously dismissed content to the user device in an electronic follow-up format associated with the user corresponding to the input type received from the user to dismiss the content, wherein the previously dismissed content includes follow up content, wherein the follow up content includes content other than or in addition to the previously dismissed content;

tracking user engagement with the list of the previously dismissed content on the user device; and

performing a responsive action based at least in part on the tracked user engagement.