Platform for locating and engaging content generators

• US 10,643,251 B1
• Filed: 04/11/2019
• Issued: 05/05/2020
• Est. Priority Date: 12/10/2018
• Status: Active Grant

• Current Assignee: ZYPER Inc.
• Original Assignee: ZYPER Inc.
• Inventors: Hanson, Richard J., Orru, Andrea
• Primary Examiner(s): Brandenburg, William A
• Application Number:
  US16/382,091
• Time in Patent Office: 390 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Techniques for locating and communicating with users of a platform are disclosed. A specification of a target user is received. A remote platform is queried for the target user and a result of the query includes a first user of the remote platform. A message is sent to the first user, on behalf of a second user, by an entity that is different from the second user.

Claims

1. A system, comprising:

a processor configured to;

receive a specification of a target user of a remote platform, wherein the remote platform is configured to publish user generated content;

query the remote platform using at least a portion of the received specification, wherein a result of the query includes a first user of the remote platform, and wherein the first user of the remote platform is associated with at least one piece of user generated content;

select a sender node including by determining a location associated with a second user of the remote platform, wherein the second user of the remote platform is different from the first user of the remote platform;

send, by an entity that is different from the second user of the remote platform, and using the sender node, a message to the first user of the remote platform on behalf of the second user of the remote platform; and

a memory coupled with the processor and configured to provide the processor with instructions.

2. The system of claim 1 wherein the message includes a link to download an application associated with the entity.

3. The system of claim 1 wherein sending the message includes using credentials of the second user provided by the second user to the entity.

4. The system of claim 1 wherein the processor is configured to send a plurality of messages to a respective plurality of individuals including the first user, and wherein sending the message to the first user includes waiting a random amount of time prior to sending the message to the first user after sending another message to another user.

5. The system of claim 1 wherein the processor is configured to select the message from a plurality of message versions, and wherein another result of the query includes another user and wherein the processor is configured to send the another user a different message version.

6. The system of claim 1 wherein the processor is further configured to analyze user generated content posted on the remote platform, and associate the first user with at least one tag based on a result of analyzing user generated content associated with the first user.

7. The system of claim 6 wherein the processor is configured to analyze the user generated content at least in part by performing image analysis on an image included in the user generated content.

8. The system of claim 6 wherein the user generated content is authored by the first user.

9. The system of claim 8 wherein the user generated content of the first user is analyzed to determine whether it fulfils a completion requirement of a campaign.

10. The system of claim 1 wherein the processor is further configured to avoid flagging an account associated with the entity, by the remote platform, by retrieving a plurality of user generated content from the remote platform using a set of proxy servers.

19. The system of claim 2 wherein the application is configured to communicate with the processor via an interface and wherein the processor is further configured to verify that an identity specified by a user of the application corresponds to an identity of the first user.

11. A method, comprising:

receiving a specification of a target user of a remote platform, wherein the remote platform is configured to publish user generated content;

querying the remote platform using at least a portion of the received specification wherein a result of the query includes a first user of the remote platform, and wherein the first user of the remote platform is associated with at least one piece of user generated content;

selecting a sender node including by determining a location associated with a second user of the remote platform, wherein the second user of the remote platform is different from the first user of the remote platform; and

sending, by an entity that is different from the second user of the remote platform, and using the sender node, a message to the first user of the remote platform on behalf of the second user of the remote platform.

12. The method of claim 11 wherein sending the message includes using credentials of the second user provided by the second user to the entity.

13. The method of claim 11 further comprising sending a plurality of messages to a respective plurality of individuals including the first user, and wherein sending the message to the first user includes waiting a random amount of time prior to sending the message to the first user after sending another message to another user.

14. The method of claim 11 wherein the processor is configured to select the message from a plurality of message versions, and wherein another result of the query includes another user and wherein the processor is configured to send the another user a different message version.

15. The method of claim 11 further comprising analyzing user generated content posted on the remote platform, and associate the first user with at least one tag based on a result of analyzing user generated content associated with the first user.

16. The method of claim 15 further comprising analyzing the user generated content at least in part by performing image analysis on an image included in the user generated content.

17. The method of claim 15, wherein the user generated content is authored by the first user and wherein analyzing the user generated content includes determining whether the user generated content fulfils a completion requirement of a campaign.

18. The method of claim 11, wherein retrieving a plurality of user generated content from the remote platform includes using a set of proxy servers to avoid flagging an account associated with the entity, by the remote platform.

20. The method of claim 11 wherein the message includes a link to download an application associated with the entity.

21. The method of claim 20 further comprising verifying that an identity specified by a user of the application corresponds to an identity of the first user.