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Method and computer readable medium for presentation of content items synchronized with media display

  • US 10,643,264 B2
  • Filed: 07/25/2016
  • Issued: 05/05/2020
  • Est. Priority Date: 07/25/2016
  • Status: Active Grant
First Claim
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1. A computer-implemented method, the method comprising:

  • receiving a video for display to a user, the video comprising a plurality of video frames;

    for each video frame;

    analyzing visual features of the video frame; and

    detecting one or more points of interest in the video frame based on the analysis of the visual features of the video frame, a point of interest in the video frame being associated with an object in the video frame, and the object in the video frame being related to one or more different products;

    for each of the identified point of interests in the plurality of video frames, selecting a product of the one or more different products related to the object associated with the point of interest, by;

    analyzing user profile information associated with the user to derive a user preference; and

    selecting the product from the one or more different products based on the derived user preference; and

    providing for display at a display interface;

    a video frame of the plurality of video frames in a first portion of the display interface shown to the user, anda scrolling carousel of products located in a second portion of the display interface, the carousel displaying content associated with a selected product for an identified point of interest of the identified points of interest corresponding to the video frame being concurrently displayed to the user in the first portion of the display interface, and wherein the scrolling carousel further concurrently displays a portion of content associated with a next selected product associated with a next video frame of the plurality of video frames containing a point of interest.

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