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Systems and methods for generating performance profiles using electronic activities matched with record objects

  • US 10,649,999 B2
  • Filed: 05/23/2019
  • Issued: 05/12/2020
  • Est. Priority Date: 05/24/2018
  • Status: Active Grant
First Claim
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1. A method comprising:

  • accessing, by one or more processors, a plurality of first record objects of a system of record of a data source provider, each first record object of the plurality of first record objects comprising one or more object fields having one or more object field values, each of the plurality of first record objects associated with one or more electronic activities;

    identifying, by the one or more processors, from the plurality of first record objects, a subset of first record objects associated with a node profile corresponding to an entity;

    identifying, by the one or more processors, for each first record object of the subset of first record objects, electronic activities linked to the first record object;

    determining, by the one or more processors, for each first record object of the subset of first record objects, a respective entity engagement profile for the entity based on i) the electronic activities linked to the first record object and ii) one or more object field-value pairs of the first record object;

    generating, by the one or more processors, a composite entity engagement profile of the entity based on each respective entity engagement profile corresponding to each first record object of the subset of first record objects;

    storing, by the one or more processors, in one or more data structures, an association between the entity and the composite entity engagement profile;

    identifying, by the one or more processors, a second record object having one or more object field-value pairs; and

    matching, by the one or more processors, the second record object with the entity based on i) the composite entity engagement profile of the entity and ii) the one or more object field-value pairs of the second record object.

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