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Digital media reproduction and licensing

  • US 10,650,120 B2
  • Filed: 10/03/2018
  • Issued: 05/12/2020
  • Est. Priority Date: 11/04/2011
  • Status: Active Grant
First Claim
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1. A system for determining a target demographic for media marketing, comprising:

  • at least one processor; and

    a memory coupled with the processor, the memory including instructions that when executed by the processor cause the processor to;

    determine at least one identification characteristic of data within a media content item for identifying the media content item using a media fingerprint determination to determine a media fingerprint that uniquely identifies the media content item and comprises the at least one identification characteristic,wherein the at least one identification characteristic is a characteristic unique to the data within the media content item,wherein the data within the media content item is included in the media content item when the media content item is initially recorded and not dependent on any encoding during any mastering of the media content item,wherein the media finger print determination comprisesdetermining a plurality of times corresponding to the data within the media content item,determining, using word recognition, for each time of the plurality of times, a set of words within the data for audible rendering of the media content item uniquely corresponding to the each time,determining, for the each time of the plurality of times, a corresponding audio frequency of the data,determining, for the each time of the plurality of times, a data point comprisingthe each time,the corresponding set of words,and the corresponding audio frequency,determining the media fingerprint comprising each determined data point;

    receiving a request from a user and a second request from a second user to reproduce the media content item,after the evaluation of the request, extracting user data including first demographic data specific to first user into a first statistics record identified by the media fingerprint,after the evaluation of the second request, extracting second user data including second demographic data different from the first demographic data specific to the second user into a second statistics record identified by the media fingerprint,appending, using the media fingerprint, the first and second statistics record to a plurality of statistics records, also corresponding to and identified by, the media fingerprint to create an updated plurality of statistic records in a database,receiving, from a the third party, one or more request,in response to the one or more request,retrieving the updated plurality of statistics records from the database using the media fingerprint,determining, using the retrieved plurality of statistics records, the target demographic based on a first demographic corresponding to the first demographic data and a second demographic corresponding to the second demographic data and a plurality of additional demographic data corresponding to the retrieved plurality of statistics records,and, marketing the media content item to a plurality of other users corresponding to the determined target demographic.

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