Integration of a video player pushdown advertising unit and digital media content
First Claim
1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:
- receiving, by a server computing device, a request for media content from a remote computing device;
providing, by the server computing device in response to the request, an interactive advertising unit comprising;
a first content layer including the requested media content and a media player;
a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and
an integration module configured to operate on the remote computing device to;
display the requested media content in the media player; and
reveal the advertising content in an area extending from a boundary of a playback window of the media player, the integration module being configured to operate on the remote computing device to manage spatial presentation of the requested media content and the advertising content, synchronize the temporal presentation and control the presentation priority of the requested media content and the advertising content; and
transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device.
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Accused Products
Abstract
Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.
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Citations
19 Claims
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1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:
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receiving, by a server computing device, a request for media content from a remote computing device; providing, by the server computing device in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and an integration module configured to operate on the remote computing device to; display the requested media content in the media player; and reveal the advertising content in an area extending from a boundary of a playback window of the media player, the integration module being configured to operate on the remote computing device to manage spatial presentation of the requested media content and the advertising content, synchronize the temporal presentation and control the presentation priority of the requested media content and the advertising content; and transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for dynamic integration and presentation of advertising content and media content, the system comprising:
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a server computing device configured to; receive a request for media content from a remote computing device; provide, in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and an integration module configured to; display the requested media content in the media player; and reveal the advertising content in an area extending from a boundary of a playback window of the media player, the integration module being configured to operate on the remote computing device to manage spatial presentation of the requested media content and the advertising content, synchronize the temporal presentation and control the presentation priority of the requested media content and the advertising content; and transmit the interactive advertising unit for presentation on the remote computing device.
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19. A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
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receive a request for media content from a remote computing device; provide, in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and an integration module configured to; display the requested media content in the media player; and reveal the advertising content in an area extending from a boundary of a playback window of the media player, the integration module being configured to operate on the remote computing device to manage spatial presentation of the requested media content and the advertising content, synchronize the temporal presentation and control the presentation priority of the requested media content and the advertising content; and transmit the interactive advertising unit for presentation on the remote computing device.
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Specification