Movie advertising playback systems and methods

• US 10,650,863 B2
• Filed: 12/20/2018
• Issued: 05/12/2020
• Est. Priority Date: 05/23/2005
• Status: Active Grant

• Current Assignee: Ip Ot Sub Ulc
• Original Assignee: Open Text Sa Ulc (Open Text Corporation)
• Inventors: Gilley, Thomas S., Hoffert, Eric, Nassar, Rabih, Pomerance, Brenda
• Primary Examiner(s): Tran, Hai V
• Application Number:
  US16/227,481
• Publication Number:
  US 20190122701A1
• Time in Patent Office: 509 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/3027 used signal is digitally coded
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/234309 by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 or from Quicktime to Realvideo conversion of standards in analog television systems H04N7/01
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/440218 by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 conversion of standards in analogue television systems H04N7/01
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 5/7605 : on discs or drums H04N5/781, H04N5/805, H04N5/83, H04N5/85 take precedence
• CPC Class Codes: H04N 5/85 : on discs or drums
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 : involving data reduction
• CPC Class Codes: H04N 9/8205 : involving the multiplexing of an additional signal and the colour video signal
• CPC Class Codes: H04N 9/8227 : the additional signal being at least another television signal

Abstract

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

Claims

1. A method of video production, comprising:

receiving a command to advance the play of a video, wherein the command to advance the play of the video skips a portion of the video that contains a proxy advertisement and advances the play of the video to a location in the video, the receiving performed by a video player device having a transcoder embodied in at least one physical unit;

responsive to the command to advance the play of the video, moving the proxy advertisement to the slip-location in the video, the moving performed by the video player device, the proxy advertisement including an ad request, wherein the video player device sends the ad request to an advertisement server and receives an advertisement from the advertisement server; and

delivering the advertisement from the advertisement server to the location in the video indicated by the proxy advertisement, the delivering performed by the video player device, the video player device to play the advertisement at the location in the video.

2. The method according to claim 1, further comprising:

determining whether the proxy advertisement is subject to a slip-ad technique that prohibits skipping of the proxy advertisement, wherein the moving the proxy advertisement to the location in the video is performed in response to a determination that the proxy advertisement is subject to the slip-ad technique.

3. The method according to claim 1, further comprising:

determining whether the video includes a no-ad zone;

responsive to a determination that the video includes a no-ad zone, determining a number of frames in the video ineligible to receive the proxy advertisement based on the no-ad zone; and

prior to moving the proxy advertisement to the location in the video, adjusting a size of the proxy advertisement based on the number of frames determined to be ineligible to receive the proxy advertisement.

4. The method according to claim 1, further comprising:

adjusting a number of frames of the proxy advertisement.

5. The method according to claim 4, wherein the adjusting increases or reduces the number of frames of the proxy advertisement.

6. The method according to claim 1, wherein the portion of the video contains multiple proxy advertisements and wherein the moving and the delivering are performed for each of the multiple proxy advertisements.

7. The method according to claim 1, wherein the portion of the video contains a static advertisement subsequent to the proxy advertisement and wherein the delivering is performed at or subsequent to an end of the static advertisement such that the video player device plays the advertisement from the advertisement server subsequent to the static advertisement.

8. A video production system, comprising:

a processor;

a non-transitory computer-readable medium; and

stored instructions translatable by the processor for;

receiving a command to advance the play of a video, wherein the command to advance the play of the video skips a portion of the video that contains a proxy advertisement and advances the play of the video to a location in the video;

responsive to the command to advance the play of the video, moving the proxy advertisement to the location in the video, the moving performed by the video player device, the proxy advertisement including an ad request, wherein the video player device sends the ad request to an advertisement server and receives an advertisement from the advertisement server; and

delivering the advertisement from the advertisement server to the location in the video indicated by the proxy advertisement, the delivering performed by the video player device, the video player device to play the advertisement at the location in the video.

9. The video production system of claim 8, wherein the stored instructions are further translatable by the processor for:

determining whether the proxy advertisement is subject to a slip-ad technique that prohibits skipping of the proxy advertisement, wherein the moving the proxy advertisement to the location in the video is performed in response to a determination that the proxy advertisement is subject to the slip-ad technique.

10. The video production system of claim 8, wherein the stored instructions are further translatable by the processor for:

determining whether the video includes a no-ad zone;

responsive to a determination that the video includes a no-ad zone, determining a number of frames in the video ineligible to receive the proxy advertisement based on the no-ad zone; and

prior to moving the proxy advertisement to the location in the video, adjusting a size of the proxy advertisement based on the number of frames determined to be ineligible to receive the proxy advertisement.

11. The video production system of claim 8, wherein the stored instructions are further translatable by the processor for:

adjusting a number of frames of the proxy advertisement.

12. The video production system of claim 11, wherein the adjusting increases or reduces the number of frames of the proxy advertisement.

13. The video production system of claim 8, wherein the portion of the video contains multiple proxy advertisements and wherein the moving and the delivering are performed for each of the multiple proxy advertisements.

14. The video production system of claim 8, wherein the portion of the video contains a static advertisement subsequent to the proxy advertisement and wherein the delivering is performed at or subsequent to an end of the static advertisement such that the video player device plays the advertisement from the advertisement server subsequent to the static advertisement.

15. A computer program product for video production, the computer program product comprising a non-transitory computer-readable medium storing instructions translatable by a processor for:

receiving a command to advance the play of a video, wherein the command to advance the play of the video skips a portion of the video that contains a proxy advertisement and advances the play of the video to a location in the video;

responsive to the command to advance the play of the video, moving the proxy advertisement to the location in the video, the moving performed by the video player device, the proxy advertisement including an ad request, wherein the video player device sends the ad request to an advertisement server and receives an advertisement from the advertisement server; and

delivering the advertisement from the advertisement server to the location in the video indicated by the proxy advertisement, the delivering performed by the video player device, the video player device to play the advertisement at the location in the video.

16. The computer program product of claim 15, wherein the instructions are further translatable by the processor for:

determining whether the proxy advertisement is subject to a slip-ad technique that prohibits skipping of the proxy advertisement, wherein the moving the proxy advertisement to the location in the video is performed in response to a determination that the proxy advertisement is subject to the slip-ad technique.

17. The computer program product of claim 15, wherein the instructions are further translatable by the processor for:

determining whether the video includes a no-ad zone;

responsive to a determination that the video includes a no-ad zone, determining a number of frames in the video ineligible to receive the proxy advertisement based on the no-ad zone; and

prior to moving the proxy advertisement to the location in the video, adjusting a size of the proxy advertisement based on the number of frames determined to be ineligible to receive the proxy advertisement.

18. The computer program product of claim 15, wherein the instructions are further translatable by the processor for:

adjusting a number of frames of the proxy advertisement, wherein the adjusting increases or reduces the number of frames of the proxy advertisement.

19. The computer program product of claim 15, wherein the portion of the video contains multiple proxy advertisements and wherein the moving and the delivering are performed for each of the multiple proxy advertisements.

20. The computer program product of claim 15, wherein the portion of the video contains a static advertisement subsequent to the proxy advertisement and wherein the delivering is performed at or subsequent to an end of the static advertisement such that the video player device plays the advertisement from the advertisement server subsequent to the static advertisement.