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Social platform with enhanced privacy and integrated customization features

  • US 10,652,199 B2
  • Filed: 11/25/2019
  • Issued: 05/12/2020
  • Est. Priority Date: 05/14/2012
  • Status: Active Grant
First Claim
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1. A method of providing an advertisement to a user of a social network platform, the method comprising:

  • receiving identity information corresponding to the user;

    receiving preference information relating to an advertisement viewing preference of the user;

    determining, based on the preference information, first advertisement criteria;

    receiving, from an advertiser, a first advertisement;

    in accordance with a determination that the first advertisement satisfies the first advertisement criteria, presenting the first advertisement to the user;

    receiving, from the user, input corresponding to the first advertisement;

    anonymizing the input with respect to the advertiser; and

    communicating the anonymized input to the advertiser,wherein;

    the input is not communicated to an operator of the social network platform,the identity information is not communicated to the advertiser, andthe identity information is not communicated to the operator of the social network platform.

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