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Digital media reproduction and licensing

  • US 10,657,226 B2
  • Filed: 02/19/2018
  • Issued: 05/19/2020
  • Est. Priority Date: 11/04/2011
  • Status: Active Grant
First Claim
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1. A system for determining a target demographic for media marketing, comprising:

  • a receiver configured to;

    receive a request from an external device associated with a user requesting to stream a media content item and a second request from a second user to stream the media content item,wherein the media content item includes media content item data included in a digital media file and the media content item data includes at least one identification characteristic that is unique to the media content item that is included in the media content item data when the media content item is initially recorded and not dependent on any encoding during any mastering of the media content item, andreceive one or more requests from a party other than the user or the second user;

    at least one processor; and

    a memory coupled with the processor, the memory including instructions that, when executed by the processor cause the processor to;

    determine the at least one identification characteristic of the media content item data to identify the media content item based on a media fingerprint determination to determine a media fingerprint that uniquely identifies the media content item and includes the at least one identification characteristic,wherein the at least one identification characteristic is a characteristic unique to the media content item data and the determination of the media fingerprint includes;

    determine a plurality of times corresponding to the media content item data within the media content item,determine for each time a set of words within the media content item data for audible rendering of the media content item uniquely corresponding to the each time based on word recognition,determine for the each time a corresponding audio frequency of the media content item data,determine for the each time a data point that includesthe each time,the corresponding set of words,and the corresponding audio frequency, anddetermine the media fingerprint including each determined data point;

    extract from a first user record first user data that includes first demographic data that is specific to the user and from the media record the media content item data that is specific to the media content item into a first statistics record identified by the media fingerprint, wherein the first statistics record summarizes the first user data and the media content item data identified by the media fingerprint associated with the request to stream the media content item;

    extract from a second user record second user data that includes second demographic data that is specific to the second user and from the media record the media content item data that is specific to the media content item into a second statistics record identified by the media fingerprint, wherein the second statistics record summarizes the second user data and the media content item data identified by the media fingerprint associated with the second request to stream the media content item;

    append, using the media fingerprint, the first statistics record and the second statistics record to a plurality of statistics record that correspond to and are identified by the media fingerprint to generate an updated plurality of statistics records in a database,wherein the updated plurality of statistics records summarize the first user data and the second user data and the media content item data associated with the request and the second request to stream the media content item;

    in response to the one or more requests from the party;

    retrieve the updated plurality of statistics records from the database using the media fingerprint,determine based on the retrieved plurality of statistics records the target demographic based on a first demographic corresponding to the first demographic data and a second demographic corresponding to the second demographic data and a plurality of additional demographic data corresponding to the plurality of statistics records, anddistribute the plurality of statistics records to the party, wherein the target demographic enables the party to target marketing of different media content items to a plurality of other users characterized by the target demographic.

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