Systems, methods, and media for web content management

• US 10,657,540 B2
• Filed: 01/29/2011
• Issued: 05/19/2020
• Est. Priority Date: 01/29/2011
• Status: Active Grant

• Current Assignee: SDL Netherlands BV (RWS Holdings Plc)
• Original Assignee: SDL Netherlands BV (RWS Holdings Plc)
• Inventors: Martchenko, Serguei, Smit, Marvin, Pannekoek, Rick, de Voogd, Erik, de Vries, Renze
• Primary Examiner(s): Brandenburg, William A
• Assistant Examiner(s): Busch, Christopher C
• Application Number:
  US13/016,989
• Publication Number:
  US 20120197718A1
• Time in Patent Office: 3,398 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Claims

1. A method for managing web content executed by a web server, the web server comprising a processor and a memory for storing a web content management application, the method comprising:

generating, by the web content management application, a global marketing framework using content data provided by a plurality of content authors, a portion of the global marketing framework indicative of a marketing campaign;

generating, by the web content management application, a graphical user interface for each of the content authors, each of the graphical user interfaces providing visual representations of web marketing campaigns in the form of a plurality of block icons representing the web marketing campaigns, each web marketing campaign being one of the web marketing campaigns represented by the plurality of block icons, the plurality of block icons being connected by arrows that are indicative to the content author of relationships of the plurality of web marketing campaigns relative to one another;

providing the web content management application via a web site;

automatically generating, by the web content management application, a plurality of web marketing campaigns in a plurality of different languages for a content author from at least a portion of the global marketing framework via the web server by inheriting portions of the global marketing framework such that branding and messaging content remains consistent without requiring the content author to create the plurality of individual web marketing campaigns, the web marketing campaign comprising object models with inheritance, data included in the web content generated by the web content management application being provided according to a predetermined format of rendering engines, rather than from data formats utilized by standard web applications;

generating, in the graphical user interface, a What-You-See-Is-What-You-Get representation to the content author of the automatically generated web marketing campaign that is an actual visual appearance of the web marketing campaign as it is to be published on a presentation server;

maintaining consistency for the content authors with regard to branding and message content over the plurality of web marketing campaigns by inheriting data from the global marketing framework;

updating the graphical user interface representation of the web marketing campaigns as extra data is obtained by content authors through third parties to the global framework and added to the global marketing framework;

storing marketing campaign data in folder structures created by the content authors for use in generating web marketing campaigns, the folder structures available for access by content authors via a web browser application resident on client devices of the content authors;

tailoring the web marketing campaign for a country based on language and an appearance of the web marketing campaign is tailored based on marketing data for the country;

gathering, via the web server, marketing data from at least one of the web servers associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers for products or services;

storing the marketing data in a database;

associating consumers together according to at least one common interest for products or services to create one or more consumer groups; and

providing the one or more consumer groups to at least one marketing content author.

2. The method according to claim 1, wherein marketing data includes at least one of a consumer name, a consumer identification, an address, a postal code, a telephone number, a credit card number, a social networking profile, an Internet protocol address, a media access control (MAC) address, visitation duration, visitation frequency, and combinations thereof.

3. The method according to claim 1, wherein marketing data is gathered from a cookie, a web form associated with the web marketing campaign, a query string embedded in a uniform resource locator (URL) associated with the web marketing campaign, window.name information associated with a web browser session, hyper text transfer protocol authentication information, and combinations thereof.

4. The method according to claim 1, further comprising integrating the web content management application with a third party application by way of a data exchange adapter.

5. The method according to claim 4, wherein the one or more consumer groups is provided to the third party application via the data exchange adapter.

6. The method according to claim 1, further comprising the web content management application receiving data from a third party application via a data exchange adapter, wherein the data exchange adapter is adapted to at least one of:

convert data received from the third party application to an extensible markup language data format utilized by the web content management application; and

provide marketing data to the third party application by converting the marketing data from the extensible markup language data format utilized by the web content management application to a data format utilized by the third party application.

7. The method according to claim 6, wherein the data exchange adapter is adapted to utilize simple object access protocol.

8. The method according to claim 6, further comprising integrating the web content management application with a third party application by way of an enterprise application integration broker.

9. The method according to claim 1, wherein generating further includes:

determining a configuration of a mobile consumer device requesting the web marketing campaign; and

providing a compatible version of the web marketing campaign to the mobile consumer device.

22. The method according to claim 1, further comprising rendering functionalities of the web application without requiring the deployment of web application using tag libraries available to the rendering engine data format that are added in Java.

10. A system for managing web content, comprising:

a web server executing a web content management application adapted to generate web marketing campaigns from a global marketing framework;

a presentation server that publishes the web marketing campaigns;

a database associated with the web server that stores global marketing framework and the web marketing campaigns;

a word processor connector that;

receives textual information from authors; and

converts the textual information into structured extensible markup language (XML) content;

a content manager module that;

maintains a global marketing framework indicative of a marketing campaign;

receives the structured XML content from the word processor connector; and

automatically generates a web marketing campaign from at least a portion of the global marketing framework via the web server by inheriting portions of the global marketing framework such that branding and messaging content remains consistent, wherein the web marketing campaign is tailored for a country based on language and an appearance of the web marketing campaign is tailored based on marketing data for the country, the web marketing campaign comprising object models with inheritance;

generates a graphical user interface that comprises a plurality of block icons representing web marketing campaigns, the web marketing campaign being one of the web marketing campaigns represented by the plurality of block icons, wherein the plurality of block icons are connected by arrows that are indicative of relationships of the plurality of web marketing campaigns relative to one another;

a content porter module that facilitates exchange of data between the database associated with the web server and various versions of the web content management application executing on a plurality of client devices;

a visitor intelligence module adapted to;

gather, via the web server, marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers for products or services; and

group consumers together according to at least one common interest for products or services to create one or more consumer groups;

a business connector module adapted to provide the one or more consumer groups to at least one marketing content author using data exchange adapters, the business connector module interfacing the web content management application with one or more third-party applications using one or more exchange adapters;

the web content management application utilizing a dynamic rendering engine and a dynamic rendering engine data format that allow for the use of dynamic functionalities of the one or more third-party applications and conversion of the marketing data gathered by the visitor intelligence module to a data format utilized by the one or more third-party applications; and

a dynamic broker module configured to continually modify a web marketing campaign of the plurality of web marketing campaigns that is being presented to an individual to include different advertisements than currently provided in the web marketing campaign, the different advertisements being directed to products from a product catalogue based upon the interests of the individual currently viewing the web marketing campaign as determined by the visitor intelligence module.

11. The system according to claim 10, wherein marketing data includes at least one of a consumer name, a consumer identification, an address, a postal code, a telephone number, a credit card number, a social networking profile, an Internet protocol address, a media access control (MAC) address, visitation duration, visitation frequency, and combinations thereof.

12. The system according to claim 10, wherein the visitor intelligence module is adapted to gather marketing data from at least one of a cookie, a web form associated with the presentation server hosting the web marketing campaign, a query string embedded in a uniform resource locator (URL) associated with the presentation server hosting the web marketing campaign, window.name information associated with a web browser session, hyper text transfer protocol authentication information, and combinations thereof.

13. The system according to claim 10, wherein the one or more data exchange adapters are adapted to utilize simple object access protocol.

14. The system according to claim 10, wherein the business connector module is further adapted to interface the web content management application with a third party application by way of an enterprise application integration broker.

15. The system according to claim 10, wherein the data format utilized by the web content management application includes extensible markup language format.

16. The system according to claim 10, wherein the dynamic broker module is further adapted to:

determine a configuration of a mobile consumer device requesting the web marketing campaign; and

provide a compatible version of the web marketing campaign to the mobile consumer device.

17. The system according to claim 16, wherein the configuration of the mobile consumer device includes at least one of an operating system version and an international mobile equipment identifier (IMEI).

19. The system according to claim 10, wherein at least one of the data exchange adapters interfaces with web-service enabled third party applications utilizing a simple object access protocol (SOAP) interface, an extensible stylesheet language transformations (XSLT) transformer, and a mapping logic module.

20. The system according to claim 19, wherein at least one of the data exchange adapters receives a message that is converted by the XSLT transformer to a data format utilized by the web content management application, further wherein the mapping logic module indexes a data format exchange information established between the SOAP interface and the enterprise third party applications.

21. The system according to claim 10, wherein the business connector module utilizes an enterprise application integration broker to exchange data with one or more enterprise third party programs.

18. A non-transitory computer readable storage medium having a computer program embodied thereon, the computer program executable by a processor in a computing system to perform a method for managing web content for content authors, the method comprising:

providing a web content management application via a web site, the web content management application coupled to a web server associated with the web site, the web content management application adapted to maintain a global marketing framework indicative of a marketing campaign;

automatically generating a web marketing campaign from at least a portion of the global marketing framework via the web server by inheriting portions of the global marketing framework such that branding and messaging content remains consistent, wherein the web marketing campaign is tailored for a country based on language and an appearance of the web marketing campaign is tailored based on marketing data for the country, the web marketing campaign comprising object models with inheritance;

generating a graphical user interface that comprises a plurality of block icons representing web marketing campaigns, the web marketing campaign being one of the web marketing campaigns represented by the plurality of block icons, wherein the plurality of block icons are connected by arrows that are indicative of relationships of the plurality of web marketing campaigns relative to one another;

gathering, via the web server, marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers for products or services;

storing the marketing data in a database;

associating consumers together according to at least one common interest for products or services to create one or more consumer groups; and

providing the one or more consumer groups to at least one marketing content author.