Systems and methods for presenting content based on user behavior

• US 10,659,596 B1
• Filed: 01/02/2019
• Issued: 05/19/2020
• Est. Priority Date: 03/22/2016
• Status: Active Grant

• Current Assignee: Massachusetts Mutual Life Insurance Company
• Original Assignee: Massachusetts Mutual Life Insurance Company
• Inventors: Knas, Michal, John, Jiby
• Primary Examiner(s): Gelin, Jean A
• Application Number:
  US16/238,399
• Time in Patent Office: 503 Days
• CPC Class Codes: G01S 19/47 the supplementary measurement being an inertial measurement, e.g. tightly coupled inertial
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04M 1/72463 to restrict the functionality of the device
• CPC Class Codes: H04M 2250/10 including a GPS signal receiver
• CPC Class Codes: H04M 2250/12 including a sensor for measuring a physical value, e.g. temperature or motion telephones including GPS signal receivers H04M2250/10
• CPC Class Codes: H04M 2250/52 including functional features of a camera constructional features concerning the integration of cameras in portable phones H04M1/0264
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Disclosed herein are systems and methods for controlling content and/or sound provided to a user including generating content data configured for presentation on a display, transmitting the content data to one of the display, a speaker, or both, collecting behavior data of the user sensed by the tracking sensor, and determining whether behavior data represents a value that satisfies a threshold value. When the value satisfies the threshold value, generating, by the processing module of the device, a change in the content data presented on at least one of the display, the speaker, or both, and when the value does not satisfy the threshold value, presenting, by the processing module, the same content data on at least one of least one of the display, the speaker, or both.

Claims

1. A method comprising:

while presenting electronic content data on at least one of a display and a speaker of an electronic device, monitoring, by the electronic device, a speed of travel of the electronic device by determining, via a GPS system in communication with the electronic device, a change in location of the electronic device at regular intervals;

when the speed of the electronic device exceeds a predetermined velocity, activating, by the electronic device, a tracking sensor to continuously collect behavior data of a user operating the electronic device, wherein the collected behavior data corresponds to the user'"'"'s eye or head movement towards a boundary within a display of the electronic device;

determining, by the electronic device, that the collected behavior data represents a value that satisfies a predetermined threshold;

automatically generating, by the electronic device, a change in the electronic content data presented on at least one of the display of the electronic device, the speaker of the electronic device, or both, when the value satisfies the threshold.

2. The method of claim 1 wherein, the tracking sensor is a head-tracking sensor.

3. The method of claim 2, wherein the head tracking sensor extracts data regarding the user'"'"'s head movement within a boundary associated with one or more portions of the display in a direction of the electronic device.

4. The method according to claim 2, further comprising reflecting a light on the user'"'"'s head or offsetting an illumination source from a marker on the user'"'"'s head.

5. The method of claim 1, wherein the electronic device generates the change in response to the value further satisfying a time threshold.

6. The method of claim 1, wherein the tracking sensor is an eye tracking sensor.

7. The method of claim 6, wherein the eye tracking sensor extracts data regarding the user'"'"'s eye movement within a boundary associated with one or more portions of the display of the electronic device.

8. The method of claim 1, wherein the tracking sensor is an accelerometer that extracts information about changes in acceleration of the electronic device.

9. The method according to claim 1, wherein the change in the content data comprises one of pausing the content data, stopping the content data, or replacing the content data.

10. The method according to claim 1, wherein the change in the content data comprises displaying a blank display or a predetermined message on the display.

11. A computer system comprising:

an electronic device configured to present electronic content data on at least one of a display and a speaker of the electronic device;

a tracking sensor configured to continuously collect behavior data of a user operating the electronic device, wherein the collected behavior data corresponds to the user'"'"'s eye or head movement towards a boundary within a display of the electronic device;

a server in communication with the electronic device and the tracking sensor, the server configured to;

while presenting the electronic content data, monitor a speed of travel of the electronic device by determining, via a GPS system in communication with the server, a change in location of the electronic device at regular intervals;

when the speed of the electronic device exceeds a predetermined velocity, activate the tracking sensor to continuously collect behavior data of the user operating the electronic device;

determine that the collected behavior data represents a value that satisfies a predetermined threshold;

automatically generate a change in the electronic content data presented on at least one of the display of the electronic device, the speaker of the electronic device, or both, when the value satisfies the threshold.

12. The system of claim 11 wherein, the tracking sensor is a head-tracking sensor.

13. The system of claim 12, wherein the head tracking sensor extracts data regarding the user'"'"'s head movement within a boundary associated with one or more portions of the display in a direction of the electronic device.

14. The system according to claim 12, further comprising reflecting a light on the user'"'"'s head or offsetting an illumination source from a marker on the user'"'"'s head.

15. The system of claim 11, wherein the electronic device generates the change in response to the value further satisfying a time threshold.

16. The system of claim 11, wherein the tracking sensor is an eye tracking sensor.

17. The system of claim 16, wherein the eye tracking sensor extracts data regarding the user'"'"'s eye movement within a boundary associated with one or more portions of the display of the electronic device.

18. The system of claim 11, wherein the tracking sensor is an accelerometer that extracts information about changes in acceleration of the electronic device.

19. The system according to claim 11, wherein the change in the content data comprises one of pausing the content data, stopping the content data, or replacing the content data.

20. The system according to claim 11, wherein the change in the content data comprises displaying a blank display or a predetermined message on the display.