Customizable marketing apparatus

• US 10,660,222 B2
• Filed: 09/06/2019
• Issued: 05/19/2020
• Est. Priority Date: 04/01/2016
• Status: Active Grant

• Current Assignee: Media Fast, LC, Media Fast LLC
• Original Assignee: Media Fast, LC
• Inventors: Hafen, Amy, Diaz, William
• Primary Examiner(s): Hoge, Gary C
• Application Number:
  US16/563,486
• Publication Number:
  US 20190394891A1
• Time in Patent Office: 256 Days
• CPC Class Codes: B42D 15/0053 Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
• CPC Class Codes: G06Q 90/00 Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
• CPC Class Codes: G09F 1/10 Supports or holders for show-cards
• CPC Class Codes: H05K 5/0017 with operator interface units
• CPC Class Codes: H05K 5/0086 portable, e.g. battery operated apparatus casings for switching devices H01H9/02

Abstract

Embodiments are directed to systems, apparatuses, and methods for personalizing marketing materials such as video brochures. In one aspect, an electronic marketing system is provided that includes an electronic display device powered and a housing. A window is cut into the housing which allows the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing. A method is also provided for personalizing marketing materials and can include printing a custom design on an insert, cutting out at least a portion of the insert, arranging the cut out portion of the insert to show through a die cut window of the video brochure, and adhering the cut out portion of the insert to the video brochure in the arranged position.

Claims

1. An electronic marketing system, comprising:

an electronic display; and

a housing associated with the electronic display, the housing comprising;

a first flap comprising a plurality of tabs extending therefrom and a first window cut into the first flap allowing the electronic display to be viewable through the first window when the housing is associated with the electronic display;

a second flap connected to the first flap at a first fold, wherein the plurality of tabs extending from the first flap are configured to be folded toward the second flap to maintain a space between the first flap and the second flap when the first flap is folded over the second flap at the first fold, wherein the electronic display is configured to fit within the space between the first flap and the second flap when the first flap is folded over the second flap at the first fold; and

a third flap connected to the second flap at a second fold and comprising a second window configured to provide a view of at least a portion of an insert associated with the third flap.

2. The electronic marketing system of claim 1, wherein the second window is cut to a user-selected shape and/or size.

3. The electronic marketing system of claim 2, wherein the second window is die cut.

4. The electronic marketing system of claim 1, wherein the housing comprises a user-selected pattern.

5. The electronic marketing system of claim 1, wherein the third flap comprises a pattern identifying a size, shape, and location of the second window, wherein removal of the pattern from the third flap forms the second window.

6. The electronic marketing system of claim 1, wherein the insert comprises a cardstock insert, and wherein the cardstock insert is printable on a commodity printer.

7. The electronic marketing system of claim 6, wherein the cardstock insert is viewable through the second window.

8. The electronic marketing system of claim 1, wherein the first flap comprises a custom printed logo, design, or name.

9. An electronic marketing system, comprising:

an electronic display; and

a housing associated with the electronic display, the housing comprising;

a first flap comprising a plurality of tabs extending therefrom and a first window cut into the first flap allowing the electronic display to be viewable through the first window when the housing is associated with the electronic display;

a second flap connected to the first flap at a first fold, wherein the plurality of tabs extending from the first flap are configured to be folded toward the second flap to maintain a space between the first flap and the second flap when the first flap is folded over the second flap at the first fold; and

a third flap connected to the second flap at a second fold and comprising a second window configured to provide a view of at least a portion of an insert associated with the third flap;

wherein an assembled housing comprises;

the first flap folded substantially over the second flap at the first fold;

the plurality of tabs extending from the first flap being folded toward the second flap to maintain the space between the first flap and the second flap; and

the third flap folded substantially over the second flap, the second window being opposite the first window and having the second flap disposed therebetween.

10. The electronic marketing system of claim 9, wherein the insert is disposed between the second flap and the third flap.

11. The electronic marketing system of claim 9, wherein the housing further comprises a fourth flap connected to the third flap at a third fold.

12. The electronic marketing system of claim 11, wherein the assembled housing additionally comprises the fourth flap folded over at least a portion of the first flap comprising the first window.

13. The electronic marketing system of claim 12, wherein the fourth flap comprises a magnet for magnetically securing the fourth flap over the portion of the first flap comprising the first window.

14. An electronic marketing system, comprising:

an electronic display; and

a housing associated with the electronic display, the housing comprising;

a first flap comprising a plurality of tabs extending therefrom and a first window cut into the first flap allowing the electronic display to be viewable through the first window;

a second flap connected to the first flap at a first fold, wherein the plurality of tabs extending from the first flap are configured to be folded toward the second flap to maintain a space between the first flap and the second flap when the first flap is folded over the second flap at the first fold;

a third flap connected to the second flap at a second fold and comprising a second window; and

a fourth flap connected to the third flap at a third fold, wherein an assembled housing comprises the fourth flap folded over at least a portion of the first flap comprising the first window.

15. The electronic marketing system of claim 14, wherein the fourth flap comprises a magnet for magnetically securing the fourth flap over the portion of the first flap comprising the first window.

16. The electronic marketing system of claim 14, wherein the first and/or second windows form a polygonal shape.

17. The electronic marketing system of claim 14, wherein the first and/or second windows are at least partially defined by an arcuate sidewall.

18. The electronic marketing system of claim 14, wherein at least one of the third or fourth flaps comprises an adhesive strip.