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Intelligent marketing using group presence

  • US 10,664,852 B2
  • Filed: 10/21/2016
  • Issued: 05/26/2020
  • Est. Priority Date: 10/21/2016
  • Status: Active Grant
First Claim
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1. A computer implemented method for intelligent marketing, comprising:

  • detecting, by one or more processor, a location event for a location within a venue as generated by a patron, wherein the patron carries a mobile device, wherein the location event specifies a movement of the patron in relation with the location including one or more zone associated with respective products available from the venue, and wherein the location event is associated with at least one marketing collateral for one of products in a zone identified as the location;

    determining, by the one or more processor, that the patron is in a group as accompanying one or more person having a relationship with the patron in the venue based on movements generated by the patron and a rest of the group, based on respective location monitoring devices employed in the venue, and a purchase pattern of the patron that is distinctive based on a type of the relationship between the patron and the rest of the group based on dynamic data mining on purchase history of the patron, the determining comprising;

    ascertaining that the group initially includes only the patron based on that the patron does not share a travel pattern with other location monitoring devices in the venue; and

    identifying the relationship of the group as a default;

    selecting, by the one or more processor, an optimal marketing collateral for the patron from the at least one marketing collateral associated with the location event, based on the group and the relationship between the patron and the rest of the group from the determining, the selecting comprising;

    retrieving at least one cognitive factor relevant to the patron as well as the location, wherein the at least one cognitive factor is based on a purchase history of the patron in the group such that the patron is more likely to purchase a product promoted by the optimal marketing collateral in the location of the venue; and

    sending, by the one or more processor, the optimal marketing collateral from the selecting to the mobile device of the patron in real time such that the patron utilizes the optimal marketing collateral at the location of the venue.

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