Intelligent marketing using group presence
First Claim
Patent Images
1. A computer implemented method for intelligent marketing, comprising:
- detecting, by one or more processor, a location event for a location within a venue as generated by a patron, wherein the patron carries a mobile device, wherein the location event specifies a movement of the patron in relation with the location including one or more zone associated with respective products available from the venue, and wherein the location event is associated with at least one marketing collateral for one of products in a zone identified as the location;
determining, by the one or more processor, that the patron is in a group as accompanying one or more person having a relationship with the patron in the venue based on movements generated by the patron and a rest of the group, based on respective location monitoring devices employed in the venue, and a purchase pattern of the patron that is distinctive based on a type of the relationship between the patron and the rest of the group based on dynamic data mining on purchase history of the patron, the determining comprising;
ascertaining that the group initially includes only the patron based on that the patron does not share a travel pattern with other location monitoring devices in the venue; and
identifying the relationship of the group as a default;
selecting, by the one or more processor, an optimal marketing collateral for the patron from the at least one marketing collateral associated with the location event, based on the group and the relationship between the patron and the rest of the group from the determining, the selecting comprising;
retrieving at least one cognitive factor relevant to the patron as well as the location, wherein the at least one cognitive factor is based on a purchase history of the patron in the group such that the patron is more likely to purchase a product promoted by the optimal marketing collateral in the location of the venue; and
sending, by the one or more processor, the optimal marketing collateral from the selecting to the mobile device of the patron in real time such that the patron utilizes the optimal marketing collateral at the location of the venue.
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Abstract
Methods, computer program products, and systems are presented. The methods include, for instance: automatically selecting an optimal marketing collateral for a location in a venue based on a group of a patron and a relationship of the group and notifying the patron with the optimal marketing collateral such that the patron may utilize the optimal marketing collateral.
32 Citations
18 Claims
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1. A computer implemented method for intelligent marketing, comprising:
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detecting, by one or more processor, a location event for a location within a venue as generated by a patron, wherein the patron carries a mobile device, wherein the location event specifies a movement of the patron in relation with the location including one or more zone associated with respective products available from the venue, and wherein the location event is associated with at least one marketing collateral for one of products in a zone identified as the location; determining, by the one or more processor, that the patron is in a group as accompanying one or more person having a relationship with the patron in the venue based on movements generated by the patron and a rest of the group, based on respective location monitoring devices employed in the venue, and a purchase pattern of the patron that is distinctive based on a type of the relationship between the patron and the rest of the group based on dynamic data mining on purchase history of the patron, the determining comprising; ascertaining that the group initially includes only the patron based on that the patron does not share a travel pattern with other location monitoring devices in the venue; and identifying the relationship of the group as a default; selecting, by the one or more processor, an optimal marketing collateral for the patron from the at least one marketing collateral associated with the location event, based on the group and the relationship between the patron and the rest of the group from the determining, the selecting comprising; retrieving at least one cognitive factor relevant to the patron as well as the location, wherein the at least one cognitive factor is based on a purchase history of the patron in the group such that the patron is more likely to purchase a product promoted by the optimal marketing collateral in the location of the venue; and sending, by the one or more processor, the optimal marketing collateral from the selecting to the mobile device of the patron in real time such that the patron utilizes the optimal marketing collateral at the location of the venue. - View Dependent Claims (2, 3, 4, 5, 6, 14, 15, 16, 17, 18)
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7. A computer program product comprising:
a non-transitory storage medium readable by one or more processor and storing instructions for execution by the one or more processor for performing a method for intelligent marketing, comprising; detecting, by one or more processor, a location event for a location within a venue as generated by a patron, wherein the patron carries a mobile device, wherein the location event specifies a movement of the patron in relation with the location including one or more zone associated with respective products available from the venue, and wherein the location event is associated with at least one marketing collateral for one of products in a zone identified as the location; determining, by the one or more processor, that the patron is in a group as accompanying one or more person having a relationship with the patron in the venue based on movements generated by the patron and a rest of the group, based on respective location monitoring devices employed in the venue, and a purchase pattern of the patron that is distinctive based on a type of the relationship between the patron and the rest of the group based on dynamic data mining on purchase history of the patron, the determining comprising; ascertaining that the group initially includes only the patron based on that the patron does not share a travel pattern with other location monitoring devices in the venue; and identifying the relationship of the group as a default; selecting, by the one or more processor, an optimal marketing collateral for the patron from the at least one marketing collateral associated with the location event, based on the group and the relationship between the patron and the rest of the group from the determining, the selecting comprising; retrieving at least one cognitive factor relevant to the patron as well as the location, wherein the at least one cognitive factor is based on a purchase history of the patron with the group such that the patron is more likely to purchase a product promoted by the optimal marketing collateral in the location of the venue; and sending, by the one or more processor, the optimal marketing collateral from the selecting to the mobile device of the patron in real time such that the patron utilizes the optimal marketing collateral at the location of the venue. - View Dependent Claims (8, 9, 10, 11, 13)
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12. A system comprising:
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a memory; one or more processor in communication with the memory; and program instructions executable by the one or more processor via the memory to perform a method for intelligent marketing, comprising; detecting, by the one or more processor, a location event for a location within a venue as generated by a patron, wherein the patron carries a mobile device; determining, by the one or more processor, that the patron is in a group as accompanying one or more person having a relationship with the patron in the venue based on movements generated by the patron and a rest of the group, based on respective location monitoring devices employed in the venue, and a purchase pattern of the patron that is distinctive based on a type of the relationship between the patron and the rest of the group based on dynamic data mining on purchase history of the patron, the determining comprising; ascertaining that the group initially includes only the patron based on that the patron does not share a travel pattern with other location monitoring devices in the venue; and identifying the relationship of the group as a default; selecting, by the one or more processor, an optimal marketing collateral for the patron from the at least one marketing collateral associated with the location event, based on the group and the relationship between the patron and the rest of the group from the determining, the selecting comprising; retrieving at least one cognitive factor relevant to the patron as well as the location, wherein the at least one cognitive factor is based on a purchase history of the patron in the group such that the patron is more likely to purchase a product promoted by the optimal marketing collateral in the location of the venue; and sending, by the one or more processor, the optimal marketing collateral from the selecting to the mobile device of the patron in real time such that the patron utilizes the optimal marketing collateral at the location of the venue.
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Specification